Finally! An Intro to Communication textbook for how instructors actually teach and students want to learn. Through teacher-informed organization, expert-written material, and applied challenges for today’s students, Activate Your Superpower: Creating Compelling Communication covers the powers necessary for students to become superheroes in our current world. What’s the point of learning if you’re not making a difference?
Written and ordered how the class is actually taught! Knowing speeches often start at the beginning of a semester, we’ve arranged the book to cover speech construction and delivery first and throughout the semester. Every chapter has additional, practical speaking “tips” for students to practice and understand how all aspects of communication can inform their public speaking skills/knowledge.
Current! Each chapter is written by an “expert” in that particular communication area. In other words, this is the current info taught in each communication subdiscipline. You know you’re getting the best coverage because no one is writing on areas with which they’re unfamiliar.
Accessible! Despite being written by experts, we crafted a textbook written in a conversational manner, making it accessible and entertaining (plenty of “dad” jokes and pop culture references included). And, of course, the more your students actually enjoy the material, the more likely they are to actually READ the textbook.
It’s applied to engage! Nothing is introduced without a solid grounding in the practical realities of student-lives. We challenge students to take the material beyond the classroom. All chapters include “activism” boxes with ideas for putting superpower-level skills to use in the real world around them today.
Here's to embracing our superpowers as instructors and helping our students discover their own!
Includes access to the KHQ, a user-friendly app available on the iTunes and Google Play store that gives instructors and students access to hundreds of terms and test questions from the author. In addition, instructors have the opportunity to upload their own questions based on their curriculum. This unprecedented combination of customization and expert-provided content provides endless possibilities for students and instructors.
CHAPTER 1: INTRO TO THE COMMUNICATION PROCESS (Ribarsky & Eckstein)
Communication Is More Complex and Important than You Think
Understanding Our Sense of Self
Physical and Mental Well-Being
Community Engagement and Activism
ACTIVISM HERO: Make Your Speech Work for You (Ribarsky & Eckstein)
There Is No “S” in Communication
The Communication Process
Simple Linear Model
Principles of Communication
Communication Is Unavoidable
Communication Is an Unrepeatable Process
Communication Is Irreversible
Communication Has Two Levels of Meaning
Communication Does Not Solve All Problems\
Communication Involves Ethical Issues
PUBLIC SPEAKING POWER: Ethics of Changing Minds & Behaviors (Eckstein & Ribarsky)
Good Communication Takes Works
Communication Areas and Opportunities
CHAPTER 2: PLANNING AND ORGANIZING SPEECHES (Scholten)
Why People Hate Learning About and Doing Public Speaking
Laying It Down So the Audience Can (Mostly) Pick It Up
Choosing a Topic
PUBLIC SPEAKING POWER: Rules for Brainstorming (Scholten)
Analyzing Your Audience: Becoming Their Kind of Hero
PUBLIC SPEAKING POWER: A Guide to Analyze Your Audience (Scholten)
ACTIVISM HERO: Your Anti-Guru for Social Change (Scholten & Eckstein)
Speech Design: Making a Meal Even Batman Will Devour
Organizational Patterns: The Plating
Speeches to Inform
Speeches to Persuade
Overall Organizational Tips
Intros and Conclusions: Apps and Desserts
Transitions: Smooth Table-Service
That’s All, Folks!
CHAPTER 3: VERBAL AND VISUAL SUPPORT (Ribarsky, Luce, & Eckstein)
Creating Credibility Through Verbal Evidence
Why Your Research Matters
Types of Verbal Support
PUBLIC SPEAKING POWER: How to Make Your Argument! (Scholten)
Finding Your Verbal Support
Questioning Source Quality
What to search
How to search
Being Ethical With Your Information
Types of Visual Aids
Presentational Aid Technologies
ACTIVISM HERO: Do the Legwork for Them (Ribarsky)
PUBLIC SPEAKING POWER: Audible Support (Luce & Ribarsky)
Tips and Tricks for Visual Aid Use
Preparation and Design
Visual Aid Use
Tying It All Together
CHAPTER 4: DELIVERY (Cherry & Eckstein)
Types of Speech Delivery
PUBLIC SPEAKING POWER: Stop Saying You’re Nervous and Start Saying You’re Excited! (Scholten & Eckstein)
Let’s Talk About Notes, Ba-by!
Vocalizations and Verbal Fillers
Poise: Head, Neck, and Shoulders
Stand With Power
Speech Day Is Here! How to Prepare
Attire: Suit Up Like Superman!
Active Ingredients: Imbibing the Food of the Gods
Allies: Recruit the Positive Energy Team!
ACTIVISM HERO: Confidence is Key! (Scholten & Eckstein)
CHAPTER 5: ENGAGING IN PERCEPTIONS (Munz)
The Perception Process
ACTIVISM HERO: Perception-Checking for ChangeMakers (Eckstein)
PUBLIC SPEAKING POWER: Habituation & De-Sensitization (Eckstein)
Memories and Remembering
CHAPTER 6: DEVELOPING AND PRESENTING SELF (Eckstein)
Types of Identities
ACTIVISM HERO: Sex, Gender, & Essentializing (Eckstein)
Why Self Matters: Working Consensus
PUBLIC SPEAKING POWER: Creating Shared Identities (Eckstein)
How Self Matters: Face Management
Social and Public
CHAPTER 7: LANGUAGE (Murphy)
Language and Culture
Language Is Symbolic
Language Is Systematic
Behaviors, Sounds, and Signs
PUBLIC SPEAKING POWER: Communicative Rhythm (Murphy)
Language and Organizing
Language and Meaning
ACTIVISM HERO: Speak Their Language (Eckstein & Murphy)
“Bad” Language: Releasing the Kraken!
Trigger Words and Warnings
CHAPTER 8: NONVERBAL COMMUNICATION (Withers)
Why We Use It: Functions of Nonverbal Communication
Characteristics of Nonverbals: What Makes Them a Superpower?
Forms of Nonverbal Communication: Your Not-So-Hidden Superpowers
Facial Expression/Eye Contact
Appearance and Beauty
PUBLIC SPEAKING POWER: Clothes Make the Wo/Man (Eckstein)
ACTIVISM HERO: Is Time on Your Side? (Eckstein)
Artifacts and Environment
Following Nonverbal Communication Norms
CHAPTER 9: LISTENING (Wiss)
POW! WHAM! Batman Gets the Riddler by Knowing ‘Why?’
PUBLIC SPEAKING POWER: Attention Is Your Gift (Wiss)
OUCH! Riddler Punches Back by Asking ‘When?’ and ‘What?’
When Does This All Happen?
Interpreting and Evaluating
What Types of Listening Are Possible?
Common Listening Types
Poor Listening Skills
WHACK! BAM! BOOM! Batman Beats Riddler by Learning ‘How?’
Upgrade Your Utility Belt, Batman!
Improving Your Attention Scanner
Honing Your Memory Blade
Short-term memory strategies
Long-term memory strategies
Responding Quickly and Accurately to the Bat-Signal
Give a Damn, Batman!
Activate Empathic Concern!
ACTIVISM HERO: Constructive Criticism to Create Change (Eckstein)
Look Inward, Bruce Wayne
CHAPTER 10: INTERPERSONAL COMMUNICATION (Brule)
Where “We” Came From: An Interpersonal Origin Story
Definitional Concepts: Why Interpersonal Comm Is Unique
Dyadic and Frequent
Uniquely Inescapable and Continuous
Evolving Continuum of Continual Redefinition
It Takes Twoooo, Baby . . . Me and You!
Maslow’s Hierarchy of Needs
PUBLIC SPEAKING POWER: Using Maslow to Persuade (Ribarsky)
Schutz’s Theory of Interpersonal Needs
Interpersonal Superpowers: Achieving Competence!
1 and 2: Empathy and Altercentrism
3: Social Relaxation
5 and 6: Interaction Management and Environmental Control
7 and 8: Expressiveness and Immediacy
PUBLIC SPEAKING POWER: Can You Relate? (Eckstein)
ACTIVISM HERO: Conflicting to Overcome (Eckstein)
CHAPTER 11: ROMANTIC RELATIONSHIPS (Ribarsky)
Main Attraction(s): Why We Seek Out the People We Do
E-Mail My Heart—Finding Dates Online
What Makes You Beautiful—Online and In-Person
PUBLIC SPEAKING POWER: Wooing Your Audience (Ribarsky)
Getting to Know You . . . Through Dating
Uncertainty Reduction Theory
What’s Love Got to Do With It?
In My Feelings—Felt Love
How Will I Know That S/He Really Loves Me?—Expressed Love
Let’s Talk About Sex, Baby
Stairway to . . . Relational Progression
Stages of Escalation
Stages of De-Escalation
Stuck in the Middle With You—Relational Maintenance
Relationship Maintenance Challenges
Maintenance Success Strategies
We Are Never Ever Getting Back Together—Breaking Up Is (Not) Hard to Do
ACTIVISM HERO: Dear Dr. Beth . . . (Ribarsky)
CHAPTER 12: SMALL GROUP COMMUNICATION (Hammonds, Ribarsky, & Eckstein)
Characteristics of Small Groups
Sense of Belonging
Balancing Small-Group Disadvantages and Advantages
PUBLIC SPEAKING POWER: Presenting Group Speeches (Ribarsky)
Benefits of Working in Groups
Challenges to Working in Groups
ACTIVISM HERO: Don’t Be a Bystander (Ribarsky)
Opposing Communication Styles
Small Group Roles
Communication in Small Groups
Power in Small Groups
Understanding Power Dynamics
Making a Group a Team
Clear and Elevating Goal
Competent Team Members
Standards of Excellence
External Support and Recognition
Leadership in Small Groups
Evolving Technology and the Small Group
Grab Your Capes! Tips for Small Group Superheroics
CHAPTER 13: ORGANIZATIONAL COMMUNICATION (Papa & Papa)
What Is Organizational Communication?
Awareness of Skills
How Organizational Communication Works
Organizations as Systems
Organizational Communication Patterns
PUBLIC SPEAKING POWER: Audiences as Organizations (Ribarsky & Eckstein)
Global Issues in the Org Comm World
Technology and Work/Life Separation
Marketplace and Global Competitive Pressures
ACTIVISM HERO: Organize for Power (Papa & Papa) Conclusion
CHAPTER 14: CULTURAL COMMUNICATION (Eckstein)
What Makes a Culture? It’s Similar for Everyone!
Norms and Rules
Worldviews and Values
PUBLIC SPEAKING POWER: Am I Speaking Your Language? (Scholten)
Culturally Communicating to Change the World!
Macro-Level Perpetuation: Justice or Lack Thereof
Micro-Level Perpetration: How We Do It in Our Lives
ACTIVISM HERO: Use the Platinum Rule (Eckstein)
Ways to Fix It!
CHAPTER 15: MEDIATED COMMUNICATION (Sochay)
A VERY Short History of Media
Media Literacy: Being an Educated, Skilled Audience Member
How We Engage With Media: Media Ecology
How We Read: Print Mediums
How We Watch: Visual Mediums
How Medium-Type Matters
Why We Engage Media: Media Literacy
Access and Pervasiveness
Exposure Types and Levels
PUBLIC SPEAKING POWER: Push YOUR Agenda (Eckstein & Ribarsky)
Why Media Engages Us
Who We Are: Audience
ACTIVISM HERO: Don’t be THAT Person! (Sochay)
Who “They” Are: Industry and Content
How Media Engages Us
Considering the Future: Media Protections?
Contributor Bios: Roster of Superheroes!