Apple's "Bendgate" Crisis and the Technology-Image Expectancy Gap

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Our society has been fascinated by technology for decades. In 1985, Back to the Future—the first installment of a movie trilogy franchise about time travel—was released and grossed more than $385 million (Back to the Future, n.d.). Throughout the trilogy, many predictions were made about the technological advances that would be present in the future (October 2015). Although we are not all driving flying cars to work and class, many of the advances predicted in the franchise have made their way into our everyday lives. Technological advances, such as being able to watch multiple television channels simultaneously, receiving messages on video billboards, controlling video games without hand-held controllers, and video conferencing, have all contributed to the American public’s expectation that such technological developments will have an overall positive impact on society (Smith, 2014).