Applying Business Concepts: A Gamification Approach
Edition: 1
Copyright: 2021
Pages: 47
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Many of us that teach business related courses have experienced the power of the case study in making our lessons come alive. However, traditional case studies do not allow students to see if their decisions produced optimal results.
Applying Business Concepts: A Gamification Approach combines the power of case studies with the experiential aspect of simulations. These cross-functional business “games” allow students to experiment with various strategies and decisions to come up with optimal outcomes. Students will launch a health club, seek funding from angle investors, expand an energy drink into new markets, launch a new niche car, market an energy bar, and purchase and operate a minor league baseball team!
Combined Rachel and Craig have decades of experience creating and deploying business simulations as a teaching and learning tool in classrooms, board rooms, and factories throughout the world. Their games take a cross functional approach linking financial metrics with marketing goals, HR practices, and management strategies.
Dedications and Acknowledgements
About the Authors
Shake It Off! A Health and Fitness Business Case Study and Game
Goody Snack Bar Case Study and Game
BuzzerUp Performance Drink Case Study and Game
Play Ball: A Sports Management and Marketing Case Study and Game
The Lean Car Company Case Study and Game
Glossary of Terms
Craig Miller is a long-time developer and user of business simulations and games as a teaching and learning tool. In addition to numerous games created for his classes he has developed and published simulations for McGraw Hill, 3M, Land O’Lakes, and other organizations.
Craig has a BSB and MBA from the Carlson School of Management and a DBA for Metropolitan State University. His dissertation is titled A Research Based General Framework for Effective Simulation Development and Methodology to Validate Economic Fidelity. Prior to joining the faculty at The University of Minnesota at Crookston, he taught for many years at Normandale Community College in Bloomington, MN.
Craig lives in Crookston with his wife Debbie. He enjoys spending time with and attempting to keep up with his young grandsons, Evan and Dylan, in their favorite sports.
Rachel Backes Lundbohm is an Assistant Professor of Management at the University of Minnesota Crookston. She is passionate about experiential and active learning. She has integrated a variety of simulations into her courses and has worked with over 20 businesses to integrate project-based experiences into the classes she has taught.
Rachel has a BS in Marketing from St. Cloud State University, an MBA from the University of North Dakota, and a DBA from Metropolitan State University. She has been teaching at the collegiate level since 2009. In addition, she has a variety of experiences working with small businesses, entrepreneurs, and non-profits through her work through various programs at the University of Minnesota Crookston and consulting positions.
Rachel resides in northwest Minnesota with her husband and son. Her hobbies include spending time with family and friends, walking her dog, biking, time at the lake, and being outdoors.
Many of us that teach business related courses have experienced the power of the case study in making our lessons come alive. However, traditional case studies do not allow students to see if their decisions produced optimal results.
Applying Business Concepts: A Gamification Approach combines the power of case studies with the experiential aspect of simulations. These cross-functional business “games” allow students to experiment with various strategies and decisions to come up with optimal outcomes. Students will launch a health club, seek funding from angle investors, expand an energy drink into new markets, launch a new niche car, market an energy bar, and purchase and operate a minor league baseball team!
Combined Rachel and Craig have decades of experience creating and deploying business simulations as a teaching and learning tool in classrooms, board rooms, and factories throughout the world. Their games take a cross functional approach linking financial metrics with marketing goals, HR practices, and management strategies.
Dedications and Acknowledgements
About the Authors
Shake It Off! A Health and Fitness Business Case Study and Game
Goody Snack Bar Case Study and Game
BuzzerUp Performance Drink Case Study and Game
Play Ball: A Sports Management and Marketing Case Study and Game
The Lean Car Company Case Study and Game
Glossary of Terms
Craig Miller is a long-time developer and user of business simulations and games as a teaching and learning tool. In addition to numerous games created for his classes he has developed and published simulations for McGraw Hill, 3M, Land O’Lakes, and other organizations.
Craig has a BSB and MBA from the Carlson School of Management and a DBA for Metropolitan State University. His dissertation is titled A Research Based General Framework for Effective Simulation Development and Methodology to Validate Economic Fidelity. Prior to joining the faculty at The University of Minnesota at Crookston, he taught for many years at Normandale Community College in Bloomington, MN.
Craig lives in Crookston with his wife Debbie. He enjoys spending time with and attempting to keep up with his young grandsons, Evan and Dylan, in their favorite sports.
Rachel Backes Lundbohm is an Assistant Professor of Management at the University of Minnesota Crookston. She is passionate about experiential and active learning. She has integrated a variety of simulations into her courses and has worked with over 20 businesses to integrate project-based experiences into the classes she has taught.
Rachel has a BS in Marketing from St. Cloud State University, an MBA from the University of North Dakota, and a DBA from Metropolitan State University. She has been teaching at the collegiate level since 2009. In addition, she has a variety of experiences working with small businesses, entrepreneurs, and non-profits through her work through various programs at the University of Minnesota Crookston and consulting positions.
Rachel resides in northwest Minnesota with her husband and son. Her hobbies include spending time with family and friends, walking her dog, biking, time at the lake, and being outdoors.