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Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses

Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses

Author(s): Rachel Fu

Edition: 1

Copyright: 2024

Pages: 310

Edition: 1

Copyright: 2024

Pages: 314

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Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses is written for individuals who are eager to explore the applications and case studies arising from theoretical concepts or real-life scenarios, to expand their comprehension of the utility and potential of artificial intelligence (AI), machine learning (ML), and robotics in tourism, hospitality, and event industries. This text will help shed light on the opportunities and challenges posed by advanced technologies through diverse viewpoints and case studies. Whether you are a college student, an industry professional, a lecturer, a practicing machine learning engineer, a software developer, a general manager, or a decision-maker for your destination, each chapter in this book will offer insightful guidance and tips that will be of benefit.

The integration of AI, ML, and Robotics in hospitality businesses presents a multitude of opportunities for efficiency enhancement, customer experience improvement, and cost reduction. These advanced technologies can automate routine tasks, personalize services, streamline operations, and offer insights for decision-making.

Readers will explore the specific applications of AI, ML, and Robotics in different areas of the hospitality industry, including accommodation, food and beverage, travel and tourism, and event management. Readers will learn about real-world examples, achievable practices, foreseeable challenges, and future trends in harnessing the power of these technologies to foster innovation and success in hospitality businesses.

This publication provides a comprehensive examination of the milestones in AI development within the hospitality industry, focusing particularly on the status of AI applications, as well as the opportunities and challenges they present. The intricacies of human-AI interactions are highlighted by analyzing the attributes of AI agents, customers, and the unique contexts of service delivery across various sectors of the hospitality industry. 

Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses includes multiple tools such focus readings, key terms, case studies, review, discussion questions, and more! 

Section 1: Where are we heading? 
Chapter 1 Introduction to Artificial Intelligence (AI), Machine Learning (ML), and Robots in Travel and Tourism, Hospitality and Event Businesses
Chapter 2 AI Revolutions and Applications in The Hospitality Industry
Chapter 3 Leveraging Artificial Intelligence and Robotics in the Event Businesses
Chapter 4 Machine Learning in Marketing Research: A Case Study of Cruise Tourism
Chapter 5 Understanding Segments of Mobility-as-a-Service (MaaS) Users
Chapter 6 Psychophysiological Evaluation of Sentiment for Consumers and Visitor
Chapter 7 AI Applications in Retail
Section 2: AI, ML, and Robot Applications in Hospitality Businesses 
Chapter 8 Do Robots Enhance the Restaurant Guest Experience?
Chapter 9 AI Applications in Restaurants
Chapter 10 AI and Robotics in the Lodging Industry
Chapter 11 Seasonal Time Series Forecasting in the Hospitality Industry: A Novel Model of Data Decomposition with Machine Learning
Chapter 12 Supercomputers, History, Applications and Their Future
Chapter 13 Methods and Theories in AI and ML Approaches
Chapter 14 AI, ML, and Robot Applications in Hospitality Businesses' Higher Education
Appendix: Measurement Items 
Glossary

  • Discussion Prompts
  • Exercises
  • Powerpoint
  • Test Bank
Rachel Fu

Dr. Rachel J.C. Fu has many years of experience in the tourism and hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) in the College of Health and Human Performance at the University of Florida, where she is also the Director of the Eric Friedheim Tourism Institute (EFTI). Rachel is an affiliate Professor in the Department of Information Systems and Operations Management (ISOM) at the Warrington College of Business. Rachel spearheaded the creation of AI/Data Science tracks in THEM undergraduate and graduate certificate programs at UF. In the past decade, through serving as guest editor, associate editor, editorial board member (for 14 leading and well-respected international journals), reviewer (for nine leading international journals), and chair/ reviewer (for four major international associations), Rachel has provided leadership in academic and professional organizations. Rachel has published more than 200 papers, including refereed journal articles, refereed conference papers, a magazine article, newsletters, technical reports, and book chapters. Rachel’s work has been featured in various media outlets, including the Wall Street Journal, Condé Nast Traveler, Carnival Cruise Line, NBC, BBC, Bottom Line Personal, CNBC, ABC News, the Philadelphia Inquirer, Popular Science, AARC, KCBS, Recommend Magazine, U.S. News and World Report and UF News.

“Rachel Fu is respected in the US and other countries for her expertise in artificial intelligence. Corporations and professionals in the business of hospitality recognize her leadership and understanding of the issues facing industries as they adopt artificial intelligence practices. Readers will note Professor Fu's chapters and the experts from other countries. The book will be in demand from main industries.”
Shirley C. Raines, Ed.D. | President Emeritus. University of Memphis

“Artificial intelligence and related technologies are a burgeoning aspect of the travel and hospitality industry. Academic curricula on this topic must provide students with up-to-date subject matter. Professor Fu has curated an innovative new textbook that delivers this material in a coherent, accessible format. Contributing authors from North America, Europe, and Asia provide an international perspective that importantly informs the reader. This new textbook is an innovative resource for higher education, the first book of its type on the United States market. I predict it will be appreciated by students and faculty, alike.”
Michael B. Reid, Ph.D. | Dean of College of Health and Human Performance, University of Florida

“The deployment of AI/ML technologies is paramount in propelling the hospitality industry to the next level of efficiency, innovation, and guest satisfaction. In an era where customer expectations are evolving, AI and ML algorithms provide the ability to analyze vast amounts of data, enabling hospitality businesses to personalize guest experiences, anticipate preferences, and optimize operations. Robotics applications streamline various aspects of hotel management, from housekeeping to concierge services, reducing costs and enhancing service quality. Professor Fu has assembled a coherent set of chapters that address these topics and will be invaluable to students and practitioners.”
Saby Mitra, Ph.D. Dean of Warrington College of Business, University of Florida

“We are now living in the age of artificial intelligence. Not the kind you read about in science fiction novels, but the kind that is revolutionizing the way we do business, educate our students, and live our lives. AI isn’t just for computer scientists anymore. The hospitality industry has made recent advances in using AI to predict and attend to customer needs to enhance customer satisfaction. From automating tasks and providing personalized experiences to streamlining operations, the benefits of AI in hospitality are many. This book provides the fundamentals of AI and real-world examples of its use in the hospitality industry.  It isn’t too late to learn about the power of AI, and this is a great place to start.”
David L. Reed, Ph.D. | University of Florida
Associate Provost for Strategic Initiatives and Inaugural Director, AI2 Center

“This book represents a timely assemblage of chapters introducing the basics and applications of AI, machine learning and robots in the hospitality and tourism industries. Practitioners, students, and academics will benefit from the information provided to clarify terminologies and concepts, understand the various technological advancements, and be enlightened about their applications in hospitality business management and operations. A welcome addition to the hospitality book collection!”
Cathy H.C. Hsu, Ph.D. | Editor, Tourism Management [impact factor: 12.879]

“AI (Artificial Intelligence) is definitely with us and will play a significant role in the future of the tourism/hospitality industry. Congratulations to University of Florida's Dr. Rachel J.C. Fu, PHD, CHE, for creating a special textbook on the subject that is a "must-read" for  industry professionals, students and scholars.”
Hal Herman | Chairman/Founder, Worth International Media Group & UF's EFTI Founding Chairman

“As a proud Gator, it brings me joy to endorse the first AI textbook in hospitality businesses published by Dr. Rachel Fu. This timely manuscript bridges the prevailing gap in contemporary literature, articulating with great depth the convergence of emergent technologies with traditional hospitality avenues. This book is also a robust resource for academia and industry professionals with its comprehensive analyses and case studies/projects that pave the way for multidisciplinary discourse.”
Pavan Kapur | Chief Commercial Officer, Caesars Entertainment

“It’s really exciting to see where we are able to use AI in the actual hospitality businesses. A lot of people have become more comfortable using technology to help their experiences. I endorse UF's EFTI Director, Dr. Rachel J.C. Fu's pioneering AI textbook. This book bridges tech and hospitality, offering industry pros foresight into AI's transformative potential. Academia benefits too, with comprehensive analyses and case studies. This textbook is positioned to help shape the future layers of hospitality studies, offering students, scholars, industry professionals a platform to build the next generation of technologically-augmented hospitality solutions.”
Robert Schalow | Senior Vice President - Diversified Restaurant Group 
Chair of the UF’s Eric Friedheim Tourism Institute (EFTI) Industry Advisory Board

“I am proud to endorse the first textbook spearheaded and published by the Director of UF's EFTI, Dr. Rachel J.C. Fu, a pioneering text elucidating the nuanced interplay of AI, Machine Learning, and Robotics in the realm of Hospitality Businesses. For those of us in the hospitality industry, it provides insight and a forward-looking view into the transformative potential of adopting AI-driven methods that will innovate and enhance service delivery.  It is an honor to work with such a visionary leader in the field from the #1 public university in the U.S. [ranked by the Wall Street Journal in September 2023].  This is way more than just another textbook, but really does open the door to deep comprehensive discussions around the future of the industry along with opportunities for groundbreaking research and real-world applications that will allow technology to continue to enhance the hospitality industry in unprecedented ways.”
Scott Taylor | Hospitality Executive and Chair Elect of the UF's EFTI Industry Advisory Board

Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses is written for individuals who are eager to explore the applications and case studies arising from theoretical concepts or real-life scenarios, to expand their comprehension of the utility and potential of artificial intelligence (AI), machine learning (ML), and robotics in tourism, hospitality, and event industries. This text will help shed light on the opportunities and challenges posed by advanced technologies through diverse viewpoints and case studies. Whether you are a college student, an industry professional, a lecturer, a practicing machine learning engineer, a software developer, a general manager, or a decision-maker for your destination, each chapter in this book will offer insightful guidance and tips that will be of benefit.

The integration of AI, ML, and Robotics in hospitality businesses presents a multitude of opportunities for efficiency enhancement, customer experience improvement, and cost reduction. These advanced technologies can automate routine tasks, personalize services, streamline operations, and offer insights for decision-making.

Readers will explore the specific applications of AI, ML, and Robotics in different areas of the hospitality industry, including accommodation, food and beverage, travel and tourism, and event management. Readers will learn about real-world examples, achievable practices, foreseeable challenges, and future trends in harnessing the power of these technologies to foster innovation and success in hospitality businesses.

This publication provides a comprehensive examination of the milestones in AI development within the hospitality industry, focusing particularly on the status of AI applications, as well as the opportunities and challenges they present. The intricacies of human-AI interactions are highlighted by analyzing the attributes of AI agents, customers, and the unique contexts of service delivery across various sectors of the hospitality industry. 

Artificial Intelligence, Machine Learning, and Robot Applications in Hospitality Businesses includes multiple tools such focus readings, key terms, case studies, review, discussion questions, and more! 

Section 1: Where are we heading? 
Chapter 1 Introduction to Artificial Intelligence (AI), Machine Learning (ML), and Robots in Travel and Tourism, Hospitality and Event Businesses
Chapter 2 AI Revolutions and Applications in The Hospitality Industry
Chapter 3 Leveraging Artificial Intelligence and Robotics in the Event Businesses
Chapter 4 Machine Learning in Marketing Research: A Case Study of Cruise Tourism
Chapter 5 Understanding Segments of Mobility-as-a-Service (MaaS) Users
Chapter 6 Psychophysiological Evaluation of Sentiment for Consumers and Visitor
Chapter 7 AI Applications in Retail
Section 2: AI, ML, and Robot Applications in Hospitality Businesses 
Chapter 8 Do Robots Enhance the Restaurant Guest Experience?
Chapter 9 AI Applications in Restaurants
Chapter 10 AI and Robotics in the Lodging Industry
Chapter 11 Seasonal Time Series Forecasting in the Hospitality Industry: A Novel Model of Data Decomposition with Machine Learning
Chapter 12 Supercomputers, History, Applications and Their Future
Chapter 13 Methods and Theories in AI and ML Approaches
Chapter 14 AI, ML, and Robot Applications in Hospitality Businesses' Higher Education
Appendix: Measurement Items 
Glossary

Rachel Fu
Rachel Fu

Dr. Rachel J.C. Fu has many years of experience in the tourism and hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) in the College of Health and Human Performance at the University of Florida, where she is also the Director of the Eric Friedheim Tourism Institute (EFTI). Rachel is an affiliate Professor in the Department of Information Systems and Operations Management (ISOM) at the Warrington College of Business. Rachel spearheaded the creation of AI/Data Science tracks in THEM undergraduate and graduate certificate programs at UF. In the past decade, through serving as guest editor, associate editor, editorial board member (for 14 leading and well-respected international journals), reviewer (for nine leading international journals), and chair/ reviewer (for four major international associations), Rachel has provided leadership in academic and professional organizations. Rachel has published more than 200 papers, including refereed journal articles, refereed conference papers, a magazine article, newsletters, technical reports, and book chapters. Rachel’s work has been featured in various media outlets, including the Wall Street Journal, Condé Nast Traveler, Carnival Cruise Line, NBC, BBC, Bottom Line Personal, CNBC, ABC News, the Philadelphia Inquirer, Popular Science, AARC, KCBS, Recommend Magazine, U.S. News and World Report and UF News.

  • Discussion Prompts
  • Exercises
  • Powerpoint
  • Test Bank

“Rachel Fu is respected in the US and other countries for her expertise in artificial intelligence. Corporations and professionals in the business of hospitality recognize her leadership and understanding of the issues facing industries as they adopt artificial intelligence practices. Readers will note Professor Fu's chapters and the experts from other countries. The book will be in demand from main industries.”
Shirley C. Raines, Ed.D. | President Emeritus. University of Memphis

“Artificial intelligence and related technologies are a burgeoning aspect of the travel and hospitality industry. Academic curricula on this topic must provide students with up-to-date subject matter. Professor Fu has curated an innovative new textbook that delivers this material in a coherent, accessible format. Contributing authors from North America, Europe, and Asia provide an international perspective that importantly informs the reader. This new textbook is an innovative resource for higher education, the first book of its type on the United States market. I predict it will be appreciated by students and faculty, alike.”
Michael B. Reid, Ph.D. | Dean of College of Health and Human Performance, University of Florida

“The deployment of AI/ML technologies is paramount in propelling the hospitality industry to the next level of efficiency, innovation, and guest satisfaction. In an era where customer expectations are evolving, AI and ML algorithms provide the ability to analyze vast amounts of data, enabling hospitality businesses to personalize guest experiences, anticipate preferences, and optimize operations. Robotics applications streamline various aspects of hotel management, from housekeeping to concierge services, reducing costs and enhancing service quality. Professor Fu has assembled a coherent set of chapters that address these topics and will be invaluable to students and practitioners.”
Saby Mitra, Ph.D. Dean of Warrington College of Business, University of Florida

“We are now living in the age of artificial intelligence. Not the kind you read about in science fiction novels, but the kind that is revolutionizing the way we do business, educate our students, and live our lives. AI isn’t just for computer scientists anymore. The hospitality industry has made recent advances in using AI to predict and attend to customer needs to enhance customer satisfaction. From automating tasks and providing personalized experiences to streamlining operations, the benefits of AI in hospitality are many. This book provides the fundamentals of AI and real-world examples of its use in the hospitality industry.  It isn’t too late to learn about the power of AI, and this is a great place to start.”
David L. Reed, Ph.D. | University of Florida
Associate Provost for Strategic Initiatives and Inaugural Director, AI2 Center

“This book represents a timely assemblage of chapters introducing the basics and applications of AI, machine learning and robots in the hospitality and tourism industries. Practitioners, students, and academics will benefit from the information provided to clarify terminologies and concepts, understand the various technological advancements, and be enlightened about their applications in hospitality business management and operations. A welcome addition to the hospitality book collection!”
Cathy H.C. Hsu, Ph.D. | Editor, Tourism Management [impact factor: 12.879]

“AI (Artificial Intelligence) is definitely with us and will play a significant role in the future of the tourism/hospitality industry. Congratulations to University of Florida's Dr. Rachel J.C. Fu, PHD, CHE, for creating a special textbook on the subject that is a "must-read" for  industry professionals, students and scholars.”
Hal Herman | Chairman/Founder, Worth International Media Group & UF's EFTI Founding Chairman

“As a proud Gator, it brings me joy to endorse the first AI textbook in hospitality businesses published by Dr. Rachel Fu. This timely manuscript bridges the prevailing gap in contemporary literature, articulating with great depth the convergence of emergent technologies with traditional hospitality avenues. This book is also a robust resource for academia and industry professionals with its comprehensive analyses and case studies/projects that pave the way for multidisciplinary discourse.”
Pavan Kapur | Chief Commercial Officer, Caesars Entertainment

“It’s really exciting to see where we are able to use AI in the actual hospitality businesses. A lot of people have become more comfortable using technology to help their experiences. I endorse UF's EFTI Director, Dr. Rachel J.C. Fu's pioneering AI textbook. This book bridges tech and hospitality, offering industry pros foresight into AI's transformative potential. Academia benefits too, with comprehensive analyses and case studies. This textbook is positioned to help shape the future layers of hospitality studies, offering students, scholars, industry professionals a platform to build the next generation of technologically-augmented hospitality solutions.”
Robert Schalow | Senior Vice President - Diversified Restaurant Group 
Chair of the UF’s Eric Friedheim Tourism Institute (EFTI) Industry Advisory Board

“I am proud to endorse the first textbook spearheaded and published by the Director of UF's EFTI, Dr. Rachel J.C. Fu, a pioneering text elucidating the nuanced interplay of AI, Machine Learning, and Robotics in the realm of Hospitality Businesses. For those of us in the hospitality industry, it provides insight and a forward-looking view into the transformative potential of adopting AI-driven methods that will innovate and enhance service delivery.  It is an honor to work with such a visionary leader in the field from the #1 public university in the U.S. [ranked by the Wall Street Journal in September 2023].  This is way more than just another textbook, but really does open the door to deep comprehensive discussions around the future of the industry along with opportunities for groundbreaking research and real-world applications that will allow technology to continue to enhance the hospitality industry in unprecedented ways.”
Scott Taylor | Hospitality Executive and Chair Elect of the UF's EFTI Industry Advisory Board