Artist Management: The Relationship That Defines or Denies Success brings the perspectives of both an artist’s personal manager and the artist to students. Of these roles—perhaps the two most divergent personality types—skillsets and perspectives must by necessity work the closest together to achieve success in the industry: the artist and the personal manager. Having those perspectives and personalities present in the same text both to lead and to learn from is rare and invaluable. Looking at the relationship is enlightening, even revelatory, and insights are worth passing along to anyone considering either role as a career.
Artist Management is the best, most time-tested advice that that the authors have to offer to those who are seriously considering entering the music business as a personal manager or to an artist looking for one. This isn’t primarily a “how-to” book or a to-do list of steps; it is intended to be more of a “who” and “what” resource: who does what in artist management and what does each promise to do for who? Artist Management is the culmination of a combined sixty+ years of personal experience in the music industry at the highest level.
Chapter 1. Introduction
Chapter 2. The Basics of Artist Management
Chapter 3. What Does a Personal Manager Do for an Artist?
Chapter 4. Finding an Artist/Finding a Personal Manager
Chapter 5. What Is Talent?
Chapter 6. The Artist’s Professional Team
Chapter 7. Artist Business Entities
Chapter 8. Insurance and Unions
Chapter 9. The Artist/Manager Relationship
Chapter 10. Managing the Touring Artist
Chapter 11. Artist Management Contracts
Chapter 12. Managing a Band
Chapter 13. Managing Minors
Chapter 14. Mental Wellness in the Music Industry
Chapter 15. First Steps