B2B Marketing Strategy
Edition: 1
Copyright: 2023
Pages: 70
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Dr. Grant A. Wilson is an Assistant Professor of Marketing at the Hill and Levene Schools of Business. His research focuses on marketing, strategy, and innovation. He has published over 20 peer-reviewed articles in top management journals including the Journal of Small Business Management, Research-Technology Management, and Journal of Business Strategy. His research has been featured in the National Post and by the World Economic Forum.
Dr. Grant A. Wilson is an Assistant Professor of Marketing at the Hill and Levene Schools of Business. His research focuses on marketing, strategy, and innovation. He has published over 20 peer-reviewed articles in top management journals including the Journal of Small Business Management, Research-Technology Management, and Journal of Business Strategy. His research has been featured in the National Post and by the World Economic Forum.