Bad Taste? Responding to Organizational Crises and Rebuilding Reputations

Author(s):

Edition: 1

Copyright: 2021

Pages: 4

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Ebook

$5.00

ISBN 9798765704097

Details Electronic Delivery EBOOK 180 days

Abstract

When a frozen yogurt company attempts to celebrate the success of a popular Asian American football star, many customers and civil rights organizations blame the company for being racially insensitive.

Abstract

When a frozen yogurt company attempts to celebrate the success of a popular Asian American football star, many customers and civil rights organizations blame the company for being racially insensitive.