Welcome to Basic Business Principles. This online book is designed to provide you, the student, with a basic knowledge of business activities. You will learn basic business terms that will be of great benefit to you when starting your own business or in your everyday business environment. Regardless of the size of the company, there are basic activities and events that are common factors that are critical to sustainability of your company.
By the end of this course, you will be able to understand and choose the correct business formation for your type of enterprise. You will be able to understand and address potential issues impacting managers’ day-to-day business decisions, analyze your company’s situation within the industry and as it relates to its competitors, and lastly be able to adequately read and communicate financial statement data for your company.
My name is Professor Tropez Holmes, but you may call me ‘Professor’ (like in Gilligan’s Island), and I will be your facilitator for this online learning experience. My career has spanned over twenty-five years in the accounting and finance area of major Fortune 500 companies. There I gained a working knowledge of corporate business activities. I am really excited to share this learning opportunity with you, and I hope you will have a little fun along the way while gaining some valuable insight into owning and operating a business.
Chapter 1: What is an Entrepreneur?
Chapter 2: Basic Economics – Supply and Demand
Chapter 3: Business Environments – Internal and External Environments
Chapter 4a: Formation of Business – Sole Proprietorships, Partnerships, and Corporations
Chapter 4b: Business Organizational Structures
Chapter 5: Introduction to Financial Statements – Income Statement, Balance Sheet, Cash Flow
Chapter 6: Managing a Small Business – Leadership vs Management & Basic Business Decisions
Chapter 7: Human Resource Management – Employee / Job classification
Chapter 8: Employee Motivation and Incentives
Chapter 9: Basic Marketing – The 4 P’s of Marketing
Chapter 10: Challenges for Today’s Businesses – Technology, Innovation, Globalization
Chapter 11: Ethics in Today’s Business Environment
Chapter 12: Basic Business Tax Forms