Behavioral and Personal Finance: A Customized Version of Dr. Wendy Reiboldt's Consumer Economics, Eighteenth Edition

Introduction

PART ONE
Consumer Economics and Behavior Finance
1 THE CONSUMER IN A FREE SOCIETY
2 THE COMPLEXITY OF CONSUMER DEMAND AND SELLER SUPPLY
3 CONSUMERS: LEADING AND FOLLOWING
4 CONSUMER FREEDOMS AND RESTRICTIONS
5 CUSTOMS AND CONSUMPTION
6 ADVERTISING, MARKETING, AND PRICING

PART TWO
Money Matters – Personal Finance
7 BUDGETING AND SPENDING
8 CONSUMER CREDIT, DEBT, AND BANKRUPTCY
9 CONSUMER SERVICES
10 SAVVY BUYING
11 HOME OWNERSHIP
12 SAVING AND INVESTING
13 UNDERSTANDING AND USING INSURANCE