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Best in Class: Etiquette and People Skills for Your Career

Author(s): Lynne Breil, John Breil, Christina Butler

Edition: 1

Copyright: 2018

Pages: 200

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Etiquette Matters in Business

Research conducted by the Harvard University, the Carnegie Foundation and Stanford Research Center reveals that:

"Technical skills and knowledge account for only 15% of the reason and individual gets, keeps, or moves up in a job. 85% of job success depends on people skills."

People Skills help and organization function smoothly and its employees establish interactions with other professionals and the general public. Add the knowledge of global business etiquette to the mix, and the company will stand out above its competition.

When selecting new hires, companies look for both technical and people skills. The most sought-after people skills are professionalism, business etiquette, written and oral communication, interpersonal skills, and leadership. 

Today, behavioral scientists can actually measure these high-performance capabilities through cutting-edge analytics and they can be identified in the selection process.  

When you know how to write an e-mail that gets a response (Chapter 2), introduce others with confidence (Chapter 1), offer you opinions at a meeting (Chapter 3), or navigate your way through a business meal (Chapter 4), you'll gain the respect of colleagues and those you can influence your career path.

You can be a whiz at artificial intelligence, quantum computing, serverless architecture, or self-service analytics, but remember - it's still people who matter in business.

CHAPTER 1 FIRST IMPRESSIONS AND PROFESSIONAL PRESENCE
Introduction: It’s What’s Up Front That Counts
First Impressions in Business
Greetings, Introductions, and Handshakes

• When to Shake Hands
• Introducing…YOU!
• Introducing Others
Professional Attire and Grooming
• Establish a Dress Code for Yourself
• How Much Should You Spend?
• Clothes Encounters: What NOT to Wear to Work
Dressing for the Duty, Not the Day
• Breakfast, Lunch, or Dinner Meetings with Clients
• Networking Events
• Outings with Clients or Client Groups
• Sales Presentations or Company Conferences
• Formal Interoffice Job Interviews
• The Exception to the Rule: Types of Jobs Where Business Casual Is Appropriate for the Interview
• Holiday Celebrations and Special Occasion Office Parties
Deciphering Dress Codes
• Resort Casual
• Small Business Casual, aka Baseline Business Casual
• Business Casual or Smart Casual
• Executive Casual
• Business Professional or Traditional Business
• Boardroom Attire or Business Formal Grooming and Accessories
Grooming and Accessories
• Grooming Mistakes
• Accessory Etiquette
• Accessory Options for Women
• Accessory Options for Men
• Getting the Best Fit Off the Rack for Women
• Finding the Right Fit for Men: Suits, Shirts, and Pants
• That’s a Wrap
Communication Signals
• Visual Signals and Body Language
Vocal Signals and How You Sound
• The Five “Ps” of Vocal Variety: Pitch, Punch, Pause, Pace, Passion
Verbal Signals and Power Words

CHAPTER 2 TECHNOLOGY ETIQUETTE
Introduction: Your “E-Personality”: An Asset or a Liability?

• Plugged-in Politeness Rules
Thirty Email Tips for Business
• Writing an Email
• Sending an Email
• General Email Etiquette Tips
Matchmaking: Medium to the Message
Manners for Mobile Devices
Your Online Presence and Social Media

• General Social Networking Practices
• Social Media Pitfalls in the Workplace
Telephone and Voicemail
• Recording Your Voicemail Message
• Leaving a Professional Voicemail Message
• A “Time Tested” Voicemail Script
Communication, Technology, and the Platinum Rule

CHAPTER 3 GENERAL WORKPLACE ETIQUETTE
Cubicle and Shared Spaces Etiquette

• Shared Spaces
• Life on the Cube Farm
• The Top Cubicle Pet Peeves
• Surviving Cube Chaos and Commotion with Proper Etiquette
Meeting Etiquette
• Do You Need a Meeting?
• Sample Meeting Agenda
• Meeting Etiquette Tips
Diversity, Religion, and Politics in the Workplace
• Diversity
• Religion and Politics in the Workplace

CHAPTER 4 BUSINESS SOCIAL EVENTS AND THE BUSINESS MEAL
Introduction: The Purpose of the Business Meal

• How Business Dining Is Different
Business Dining from A to Z
• American Dining Style
• Bread and Butter
• Continental Dining Style
• Dining Disasters
• Entertaining Guests
• Finished Position
• Giving Thanks
• Handling the Check
• Ice Chewing (and Other Annoying Intricacies)
• Just Say “No” (Texting and Tweeting During the Business Meal)
• Keeping Pace
• Like It or Lump It
• Mastering the Menu
• Napkin Etiquette
• Ordering
• Posture, Portfolios, and Purses
• Questions Frequently Asked
• Resting Position
• Small Talk
• Tipping Guidelines
• Understanding Global Differences
• Vintage Rules and Toasts
• Where to Find What
• MiXing Business with Booze
• Yours or Mine? (Sharing Community Food)
• Zealous Servers
A Digestif on the Business Meal
Is the Lunch Interview a Bad Sign?
Business Etiquette After Hours
Networking That’s Not Working

• Networking Mistakes
• The Thirty-Second Elevator Pitch
Real Networking

CHAPTER 5 GOING GLOBAL
Introduction: Business Etiquette Abroad
The Cultural Iceberg
Organizations Are Cultures, Too
Avoiding the “Ugly American” Syndrome

• Respect the Position or Hierarchy
• Raise Your Cultural Awareness
• Make a Good First Impression
• Watch Your Body Language
• Use Clear English
• Don’t Make Careless Judgments
• Be a Considerate Host and Guest
Ten Commandments for Going Global
• 1. Know the difference between collectivist and individualist cultures.
• 2. Understand the interpretation of time.
• 3. Dress the part.
• 4. Know the protocol of greetings and “power distance.”
• 5. Know the nuances of business card exchange.
• 6. Participate in after-hours social events.
• 7. Know how and when to engage in small talk.
• 8. Format emails with clarity and a personal touch.
• 9. Know local dining customs in advance.
• 10. Speak the language.
Are You Up for the Global Challenge?

LYNNE BREIL

Lynne Breil is the founder and CEO of The Professional Edge, Inc., a communications training company started from an opportunity through York College of PA where she has been an adjunct professor for 27 years. While creating a training curriculum for managers at a York College corporate partner, Lynne recognized the need for civility in the workplace.

Her flagship programs on business etiquette and presentation skills continue to empower professionals in many industries. Best In Class provides answers to questions students seldom get the chance to ask, but need to know to make the transition successfully from college to career.

​ A Certified Speaking Professional (CSP), Lynne is one of a small percentage of professional speakers internationally who have earned this accreditation which represents the speaking profession’s international measure of experience and skill. Lynne is also a previous recipient of the Pennsylvania’s Best 50 Women in Business award and leads a mentorship program for women business majors at York College of Pennsylvania.

Lynne is a former Miss America semi-finalist and a classically trained pianist. 

John Breil

John Breil is a guy with a well-worn passport and the international business experience and insight to provide sought-after management coaching. John specializes in leadership and executive coaching across cultures and works with managers and supervisors in a variety of industries including: manufacturing, finance, healthcare, and non-profit. He has coined the phrase, “You have A-L-O-T (Always Listen Observe and Think) when going Global”. John is president of the Home Owners Association Board of Directors of the Willow Oak Condominiums in Cambridge,

Christina Butler

Christina Butler has covered breaking news, natural disasters, and all levels of politics as a television news veteran of 15 years. In television, she’s worked nearly every position in the newsroom from assignment manager to anchor.   As a speaker, she uses her expertise   in impression management,   relationship building, and media consulting to help our clients in a variety of industries. Christina is also an Emmy nominated news reporter and a popular speaker on the topics of business etiquette, first impressions, and networking. When she’s not speaking, reporting the news, or adding pickles to everything she eats, she’s a Mom to 2 active toddlers.

Related ISBN's: 9781524973438, 9781524979348

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