The Book of Journal Lists: An Introduction to Writing for the Communication Professions
Edition: 1
Copyright: 2020
Pages: ~100
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$63.67
The Book of Journal Lists: An Introduction to Writing for the Communication Professions is a concise, visually appealing, and above all else, useful mass communications writing textbook. It integrates meaningful, interesting exercises that would neither bore readers nor prove too challenging for new writers.
The Book of Journal Lists: An Introduction to Writing for the Communication Professions includes:
- chapters that are short and to the point. When learning new information, people want easy-to-digest paragraphs, nuggets of information, bulleted lists, templates, and checklists.
- docs in each chapter that will highlight the absolute essentials in a chart, checklist, or other easily digested format.
- content that can be used after the course in which the reader is enrolled ends. Naturally, this book guides students through the course in which they are enrolled. However, readers should consider keeping this book for reference in future classes and in their career. This is a foundational book for a foundational course, after all.
- chapters that are memorable. For years, both professors and students alike have complained that other writing textbooks are dense and boring, particularly in the area of end-of-chapter exercises. Instead of traditional exercises, students should prepare to read end-of-the-chapter exercises that deal with mayhem, celebrities, crimes, celebrities committing crimes and causing mayhem, and the occasional cute animal. Master the basics now, then enroll in upper-level courses for practice in writing minutia.
Chapter 1 Why We Write
The Approach: What Is Writing for Mass Communications?
The Platforms: How Do We Reach the Masses?
The Topics: What Do We Write About?
Wrapping Up
Pick a Platform
Discussion Questions
Chapter 2 How We Write
Writing Tight
Punctuation
Word Choice
Associated Press Style
Proofreading and Editing
The Editor’s Checklist
Conclusion
Additional Reading
Exercises
Chapter 3 Writing Print Ledes
Hard Ledes
Summary Lede Step-by-Step
Soft Ledes
Types of Soft Lede
Conclusion
Print Ledes Checklist
Exercises
Practice Exercise II (hard ledes)
Practice Exercise III (soft leads)
Chapter 4 Writing Print Stories
Print News Formatting and Approach
Hard News/Spot News Stories
Soft News Stories
Headlines
Headline Writing Quality Control
Exercises
Chapter 5 Writing for Broadcast
The Nature of Broadcast
Broadcast Writing Standards
Radio Stories
TV News Stories
Soft News/Features in Broadcast
Broadcast Script Checklist
Additional Reading
Exercises
Chapter 6 Writing for the Web
Basic Web Writing Rules
Web Writing Checklist
Social Media Writing Standards
Social Media Writing Checklist
The Nature of Opinion Writing
Opinion Writer’s Checklist
Client-Based Writing
Additional Reading
Exercises
Company Bios and Informational Pieces
Opinion Writing
Chapter 7 Writing for Public Relations
Nature of Public Relations
The Practice of Persuasion
The Press Release
Sample Press Release
The Press Release Checklist
Press Release Checklist
The Media Kit
Additional Reading
Exercises
Chapter 8 Writing for Advertising
Advertising Writing Standards
Writing Advertising for Print
Print Advertising Checklist
Writing Advertising for Broadcast
Broadcast Ad Checklist
Writing Advertising for the Web
Web Advertising Checklist
Additional Reading
Conclusion
Willie R. Tubbs, is an assistant professor of communication at the University of West Florida, where he teaches various communication and reporting courses. Willie holds a B.A. in journalism from Louisiana College, an M.S. in interactive media from Quinnipiac University, and a Ph.D. in mass communication from The University of Southern Mississippi. A native of Erwinville, Louisiana, he lives in Cantonment, Florida, with his wife, Mary Beth, their son, Patten, and a Pomeranian named Scarlet.