Building a Brand with Social Media

COVID-19 has changed the way business looks and tools such as Instagram are more important than ever to help businesses thrive and succeed.

Building a Brand with Social Media can be utilized in a variety of courses such as Introduction to Business, Marketing, Media Design, Digital Marketing, Entrepreneurship, and Computer Applications.  The publication began with a student who wanted to expand a small business’ social media presence as an internship.  The business started with only 300 followers but grew to 13,000 followers by leveraging the power of Instagram.  This publication allows readers to quickly and easily get up to speed on Instagram.

Building a Brand with Social Media provides a fun and educational project for students and instructors.  Designed for first-time users of Instagram, the publication provides supporting material to fuses the reader’s business experience with burgeoning Instagram knowledge.