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Business Analytics: A Customized Version of Spreadsheet Modeling for Business Decisions, Fifth Edition by John F. Kros. Designed Specifically for The Ohio State University

Business Analytics: A Customized Version of Spreadsheet Modeling for Business Decisions, Fifth Edition by John F. Kros. Designed Specifically for The Ohio State University

Author(s): Terry Klinker

Edition: 1

Copyright: 2016

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$84.00

ISBN 9781524903664

Details KHPContent 180 days

Faculty Review Copy

The field of data analytics has its roots in the 1940’s, primarily in wartime logistics.  Since then, data analytic techniques and expanded methodologies are increasingly implemented into the business world.  Decisions based on operations research models are proven to increase revenues, decrease costs, and significantly impact the fiscal health of business organizations.  Famously, Data Analytics were successfully used by Major League Baseball’s Oakland Athletics in the 1970s, as documented in the film “Moneyball”. 

Data analytics models are not limited to operations or production.  Data analytics are used finance, tax, marketing, human resources, materials, and logistics.  Professions in health care, government, and transportation organizations benefit from the use of these models, and the ability to construct them.  Recent computer software developments, combined with the rapidity with which data may now be collected, transferred, and shared, has opened the floodgates to the use of data analytics.  Most CEOs of the Forbes Top 50 companies have several data analytics books on their list of required reading for senior executives.  Students who master the material presented in the course will have a competitive advantage over their peers both in school and in their future careers.

Business Analytics introduces students to several major decision modeling techniques, demonstrates how to gather data for such models, how to derive and assemble the models, and how to interpret the results and make decisions using the results.  Several of the techniques taught are currently used in major corporations on very large scales.  In addition, the integration of Microsoft EXCEL (along with the “Goal Seek” and “Solver” add-ins) makes this course an important foundation for future courses at Fisher as well as various business careers.

Part 1 - Decision Analysis
Chapter 1 – The Art and Science of Becoming a More Effective and Efficient Problem Solver
Chapter 2 – Decision Analysis: Building the Structure for Solving the Problem

Part 2 - Optimization Modeling
Chapter 3 – Introduction to Optimization Models

Part 3 - Simulation
Chapter 4 – Simulation Modeling [Chapter 5 from Kros]

Part 4 - Project Management
Chapter 5 – Project Management: PERT/CPM

Terry Klinker
COL (Ret) Terry Klinker is a Senior Lecturer with the Management Sciences Department in the Fisher College of Business at The Ohio State University. He has an MBA and BS in Ceramic Engineering, both from The Ohio State University, and a MA in Strategic Studies from the US Army War College. He joined the Fisher College in 2007. Mr. Klinker has held management positions with Corning, Inc., Thomson Multimedia (now Technicolor), and Toledo Engineering. His 25+ years in industry include extensive experience in six sigma, lean, project management, process optimization, and organizational change. As an officer with the U.S. Army Corps of Engineers, COL Klinker deployed in support of Operation Iraqi Freedom in 2003, serving as the base engineer for USCENTCOM forward for 18 months. He was called up in support of Hurricane Katrina/Rita recovery efforts in 2005, serving as the USACE representative at USNORTHCOM. He assumed the role of Partnership of the Americas Engagement Taskforce (PAET) Commander in 2008, organizing and directing a joint operation in Honduras with a mission to develop local infrastructure, build/improve schools, and bring healthcare resources (medical/dental/veterinary) to populations with limited access. Areas of Expertise Lean & Six Sigma, Operations Strategy, Project Management, Organizational & Process Optimization

The field of data analytics has its roots in the 1940’s, primarily in wartime logistics.  Since then, data analytic techniques and expanded methodologies are increasingly implemented into the business world.  Decisions based on operations research models are proven to increase revenues, decrease costs, and significantly impact the fiscal health of business organizations.  Famously, Data Analytics were successfully used by Major League Baseball’s Oakland Athletics in the 1970s, as documented in the film “Moneyball”. 

Data analytics models are not limited to operations or production.  Data analytics are used finance, tax, marketing, human resources, materials, and logistics.  Professions in health care, government, and transportation organizations benefit from the use of these models, and the ability to construct them.  Recent computer software developments, combined with the rapidity with which data may now be collected, transferred, and shared, has opened the floodgates to the use of data analytics.  Most CEOs of the Forbes Top 50 companies have several data analytics books on their list of required reading for senior executives.  Students who master the material presented in the course will have a competitive advantage over their peers both in school and in their future careers.

Business Analytics introduces students to several major decision modeling techniques, demonstrates how to gather data for such models, how to derive and assemble the models, and how to interpret the results and make decisions using the results.  Several of the techniques taught are currently used in major corporations on very large scales.  In addition, the integration of Microsoft EXCEL (along with the “Goal Seek” and “Solver” add-ins) makes this course an important foundation for future courses at Fisher as well as various business careers.

Part 1 - Decision Analysis
Chapter 1 – The Art and Science of Becoming a More Effective and Efficient Problem Solver
Chapter 2 – Decision Analysis: Building the Structure for Solving the Problem

Part 2 - Optimization Modeling
Chapter 3 – Introduction to Optimization Models

Part 3 - Simulation
Chapter 4 – Simulation Modeling [Chapter 5 from Kros]

Part 4 - Project Management
Chapter 5 – Project Management: PERT/CPM

Terry Klinker
Terry Klinker
COL (Ret) Terry Klinker is a Senior Lecturer with the Management Sciences Department in the Fisher College of Business at The Ohio State University. He has an MBA and BS in Ceramic Engineering, both from The Ohio State University, and a MA in Strategic Studies from the US Army War College. He joined the Fisher College in 2007. Mr. Klinker has held management positions with Corning, Inc., Thomson Multimedia (now Technicolor), and Toledo Engineering. His 25+ years in industry include extensive experience in six sigma, lean, project management, process optimization, and organizational change. As an officer with the U.S. Army Corps of Engineers, COL Klinker deployed in support of Operation Iraqi Freedom in 2003, serving as the base engineer for USCENTCOM forward for 18 months. He was called up in support of Hurricane Katrina/Rita recovery efforts in 2005, serving as the USACE representative at USNORTHCOM. He assumed the role of Partnership of the Americas Engagement Taskforce (PAET) Commander in 2008, organizing and directing a joint operation in Honduras with a mission to develop local infrastructure, build/improve schools, and bring healthcare resources (medical/dental/veterinary) to populations with limited access. Areas of Expertise Lean & Six Sigma, Operations Strategy, Project Management, Organizational & Process Optimization