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Business and Technical Writing for the Real World: Skills You Can Use Now

Author(s): Sean Brierley

Edition: 3

Copyright: 2021

Details: eBook w/KHPContent Access | 180 days |

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Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.

Part of the difficulty in communicating has to do with the various channels of communication to which you have access. Traditional channels of communication, including in-person communication and presentations, printed communication, such as letters and memos, and remote communication, by telephone or radio, have been expanded to include online, internet-based communication. Newer communication channels include e-mail, blogs, vlogs, wikis, texting, and social media: YouTube, Facebook, Twitter, Instagram, LinkedIn, and others.

Business and Technical Writing for the Real World: Skills You Can Use Now presents a view of the components of modern business and technical communication. Aspects of writing using templates and styles, tools, and technology are presented in way that relates to your needs. Armed with this information, you can make decisions about communication and content that affect your personal and professional communication immediately.

Chapter 1 Introduction
What Business Communication Is
What Technical Communication Is
Business and Technical Communication Differ From Academia

Chapter 2 Content Creation
Correct Communication
Grammar That Works
Being Consistent
Using Standards
Simplifying Your Writing
Proofreading For Grammar
Writing Clearly
Language Choice
Being Concise
Active and Passive Voice
First, Second, and Third Person Reviewed
Imperative Mood
Avoid Idioms and Metaphors
Use Parallel Sentence Construction
Using the Correct Word
Translating Content
Ways to Translate Content
Creating Content for Translation
Positive Writing
Negative Messages

Chapter 3 Structuring Content
Using Templates and Styles
Templates
Style Guide
Styles
Advantages of Styles
Disadvantages of Styles
Microsoft Word Styles
Ad-Hoc Formatting
Heading and List Logic and Use
List Types
List Logic
Heading Logic
Introducing Sections
Lists of References
Citing Sources
Trademarks, Service Marks, and Copyrights

Chapter 4 Deliverables
Overview
Instructions
Authoring Written Instructions
Creating Image-Based Instructions
Creating Video-Based Instructions
Reports
Formality
Types of Reports
Letters and Memos
Newsletters
Online Help
Websites
Video
Oral PowerPoint Presentations
Online Meetings
Searching For a Job and Creating a Resume
Deciding What to Pursue
Creating Job Materials
Finding a Job

Chapter 5 Document Design
Planning Your Design
Design Elements
White Space
Proximity
Alignment
Contrast
Repetition
Chunking
Queuing
Filtering
Hypertext
Online
Printed
PDF

Chapter 6 Color
RGV Color
Hexadecimal Notation
Paletted Color
CMYK Color
Subtractive Color Model
Can You Print White?
Spot Color
Color Specifications

Chapter 7 Image Types
Fonts
Kinds of Fonts
Where to Get Fonts
Using Fonts
Converting Fonts to Curves
TrueType
Postscript
OpenType
Web Fonts
Font Faces
Vector Images
Illustrations
Logos
AI
AutoCAD
EMF
EPS
PDF
SVG
WMF
Raster Images
Image Size
Resolution
Scaling Rasters
Raster File Types
Raster Images That Are Too Large
Photographs
Screen Captures

Chapter 8 Tools and Technology for Communication
Operating Systems
Filenames and Paths
Clipboard
Useful Utilities
Authoring Tools
Adobe Frame maker
Adobe InDesign
Google Docs
Madcap Flare
Microsoft Word
Image and Illustration Tools
CorelDraw
Corel Photo-Paint
Adobe Photoshop
Adobe Illustrator

Appendix: Sample Style Guide
Introduction
Layout
Page Setup
Graphics
Fonts
Trademark Recognition
Grammar
Commas
Semicolons
Quotation Marks
Gender
Plurals
Actions
Open, Appear, and Displays
Click
Lists
Names of Things
Numbers
Capitalization
Headings
Capitalization of Specific Words
Headings
Lists
Words You Might Get Wrong
Cross-References
Style Use
Character Styles
Paragraph Styles

Works Cited
Index

Sean Brierley

Related ISBN's: 9781792452529

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ISBN 9781792452529

Details eBook w/KHPContent Access 180 days