Business Basics & Perspectives

New Edition Now Available!

(Business Plan Project Guide included with publication)

Business is a part of everyone’s life. We are all consumers of products and services as many of us invest in homes, cars, and education with the expectation of a return on our investments.

Business Basics and Perspectives explains that no matter what perspective you adopt, you need an understanding of the basics of business to be able to survive and prosper, and ensure the health and well-being of your family and the global community.

To help with student learning, Business Basics and Perspectives authors Ahmed Rachdi and Gail Rathbun have included:

• Quiz Yourself questions at the end of each chapter to encourage students to gauge their comprehension of concepts taught.
• Margin callouts with vocabulary words / key terms to help students focus on vital information.
• Graphs and charts throughout the text to give students a visual appeal of important concepts.

Business Basics and Perspectives also includes a Business Plan Project Guide designed to give students a structured practice in teamwork that will be useful to them in their career, regardless of their field of study.

The guide breaks the project into manageable parts to facilitate project planning. To help students write a complete, well-researched plan, each section includes an explanation of its function, writing prompts, and a list of applicable business concepts.