Learning is a journey. It should be a lifelong journey. There is so much to learn, and with experience, there is wisdom that marries your knowledge together. Business Communication: College to Work book serves readers to understand their path in the business world. It is to give them guidance on business etiquette, ever-changing norms, and confidence when dealing with this world. Understanding the conventional rules of professional behavior in business will help to arm students with confidence
Business Communication: College to Work provides readers the un-spoken rules about the business world, containing crucial information for landing the job they want. In this textbook, readers will learn how to become chief executive officer (CEO) of their “career” life. Although they may never have total control over every detail, it will help put them in charge of their professional life. If one could control everything, they would be “hired” by the organization they desire in the position of their choice at the salary they want.
Let’s be realistic; that is not likely to happen. Realistically, the skills explained in this textbook will assist readers in making most of the opportunities as they come to them.
PART I: INTRODUCTION
Chapter 1: Why This Book?
Chapter 2: The Textbook
Chapter 3: Do You Make the Grade?
Chapter 4: HINT: A Great Place to Start
PART II: YOUR PROFESSIONAL PERSONA
Chapter 5: Appearance
Chapter 6: Energy
Chapter 7: Decorum
Chapter 8: Confidence
Chapter 9: Charisma
PART III: YOUR PRESENTATION
Chapter 10: Personal Branding
Chapter 11: Networking
Chapter 12: Business Communication
Chapter 13: Resume
Chapter 14: Cover Letter
Chapter 15: Thank-You Notes
Chapter 16: Corporate Engagement
Chapter 17: Interviewing
PART IV: THE WORKBOOK
Chapter 18: The Workbook
Chapter 19: Freshman Year
Chapter 20: Sophomore Year