Business Communication on the Edge of Technology

Author(s): Jackie Martin

Edition: 5

Copyright: 2022


Details: Print Prod w/KHPContent Code | 180 days |

View Video Walk-Through of Web Publication

Business Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!

Business Communication on the Edge of Technology begins with the theory of written and oral communication, and then directs students to analyze business situations and to plan, organize, write, and revise letters, memos, emails, and written and oral reports, applying the principles of ethical and effective communication. Students also create and revise industry standard reports such as white papers using word processing software and presentation-graphics software to create and deliver professional-level oral reports. Messages are broken into their component parts for a critical analysis of organization and content, style, tone, grammar, format, and appearance. 

Specific topics and assignments include: direct request and direct reply; negative (bad news); persuasive messages; employment-related documents (e.g., a resume, cover letter and e-portfolio); an analytical report which analyzes a problem or question, compares and contrasts alternative solutions, includes properly inserted visuals, page numbers and an associated table of contents, citations and a works cited page; includes documented sources, an executive summary, and provides conclusions and recommendations; and an oral presentation, using presentation software and/or audio-video multimedia, to persuade an audience.

Companion Website includes PowerPoint presentations of each chapter, automated True/False and Multiple Choice quizzes for each chapter; Resources that include sample writing and PowerPoint presentations with detailed notes that assist students with content, format, and software functions.

At the conclusion of this course, the student should be able to:

  1. Explain the elements of the communication process.
  2. Analyze how word selection and usage affects communication.
  3. Solve business communication problems through planning, problem solving, organizing, writing, listening and presenting techniques.
  4. Illustrate sensitivity to audience needs and desire, including cross-cultural situations.
  5. Plan, organize, write and revise letters, memos, emails, and reports suitable for a variety of business situations, including quantitative (e.g., accounting and finance) and business legal contexts.
  6. Plan and deliver individual or team oral-presentations for business meetings.
  7.  Understand communication in an internationalization and globalization context.
  8.  Identify a basic logical fallacy in an oral or written context.
  9.  Select a proper delivery format—face-to-face v. electronic—and identify the strengths of each modality.
  10. Understand uses of social media and related Internet writing contexts.
  11.  Adjust composition, prose, and rhetorical language use for optimal conciseness and clarity.
  12. Demonstrate an understanding of social etiquette applicable in a business environment.
  13. Be able to discern and appreciate the differences between primary sources and secondary sources.
  14. Demonstrate an understanding of the importance of original work, the role of proper citations and references, and the ability to avoid plagiarism of either a deliberate or an inadvertent nature.

Check out Jackie Martin's The Last Little Job Finding Manual You'll Ever Need

CHAPTER One Communications in Business
The Importance of Communication, and the End Goal
The Communication Cycle
Practicing the Six Steps of the Transformational Leadership Communication Cycle
Organizational Communication Styles and Structures

CHAPTER Two Using Technology to Deliver the Message Successfully
Intent Dictates Form and Expectation Affects Reception
Technology and Communication
Current Business Communication Forms
Business Communication Documents and Technologies
The Planning Process According to Document Form
Standard Hard Copy Business Documents
Basic Business Letters
Block Style
Modified Block Style Business Letter
Basic Business Memorandums
Memorandum Block
Composing an Electronic or E-mail Document
E-mail Attachments
Text Messages
Bulk SMS or Bulk Text Messages
Instant Messaging (IM)

CHAPTER Three Composition: Sentence, Paragraph and Whole Document Considerations
Audience and Adaptation
Building Concise and Clear Sentences
Word Choice
Discriminatory Language
Gender and Age Neutral Language
Clichés and Idioms
Active vs. Passive Voice
Sentence Design
Organize the Sentence
Use Supporting Examples
Create Emphasis
Avoid Dangling Modifiers
Avoid Misplaced Modifiers
Avoid Confusing Words Pairs
Using Clarity to Build Concise and Clear Sentences
Sentence Length
Sentence Fluency
Creating the Excellent Paragraph
Building Paragraphs That Flow with Transitions
Building Parallelism and Balance
Paragraph Length
Whole Document Considerations
Final Formatting Considerations
The Response
Feedback: A New Step in the 3-Step Writing Process
Revision, Changing Behavior and Follow-up.

CHAPTER Four Positive News, Neutral News, Bad News Messages, Persuasive Messages, and Reports
The Routine Inquiry
The Response to a Routine Inquiry
Positive Response to a Routine Inquiry
The Refused Request—A Negative Response to a Routine Inquiry
Adjustment Grants—Delivering Good News in Response to a Claim
Adjustment Grants—Delivering Bad News in Response to a Claim That Is Denied
Messages That Build Good Will
Online Orders and Acknowledgements
Good Will Messages of Praise or Congratulations
Persuasive Messages
The AIDA approach
Persuasive Requests
Setting Up the Explanation
Using a Problem, Solution Approach
Sales Messages
Creating and Delivering the Effective Sales Message
Creating the Effective Sales Campaign
Best Practices Planning Questions
Presenting the Sales Message
Social Media and Online Advertising and E-mail Marketing Campaigns
Analyzing the Results
RFP Proposals

CHAPTER Five The Report Cycle and the Use of Technology to Enhance Reports
The Report Cycle
Report Format
Use of Technology to Enhance Reports
To Apply Color and Graphic Design
Short Reports
Formal Reports
Referencing Methods
The Problem-Solving Process
Research Methods
Direct Observation
Secondary Data
Collaborative Reports
Strategies for Group Writing

CHAPTER Six Communicating Orally
When Interpersonal Communication Fails
Sending Your Message Across the Divide—Communicating with an Edge
The Importance of Phone Skills
Communicating Effectively in Meetings
Leading Effectively in Meetings
Oral Communication with Formal Presentations
PowerPoint Presentation Tips and Techniques
Communication in the Workplace Categorized

CHAPTER Seven Job Search, The E-Portfolio: “Branding” Yourself
The Resume, First Impressions DO Count!
Current Industry Standard Resumes
Current Resume Writing Practice—Where To Find It
Personal Information
The Importance of the Summary Statement or Summary of Qualifications
Education and Certifications
Formatting the Resume
What the Employer May Want to See
The Electronic Career Portfolio (EPortfolio)
Removing the First Potential Roadblock: Writing a Winning
Cover Letter
Traditional Cover Letter
E-mail Cover Letter

CHAPTER Eight Are You Prepared for Today’s Job Search? Job Search Strategies and the Interview Process
Digital Information Literacy
Assessments and Certifications as an Integral Part of the Interview Process
Job Search Strategies
Active and Passive Job Search
The Interview Interview Formats 243
Salary and Benefits
Continued Career Development

Works Cited



Jackie Martin

Jackie Martin is a Professor at Palomar College in San Marcos, CA. She is Professor and Chair of the Business Department, a faculty senator and a seasoned educator. Jackie Martin's qualifications include the California Basic Educational Skills Test (CBEST) Certification, a California Community College Instructor Credential, a Clear Designated Subjects Vocational Teaching Credential, and certification as a Microsoft Office Specialist.

Jackie Martin possesses a teaching record that includes instructing a number of diverse courses at Palomar College, including Business Communications, Computer Literacy, Job Search and Electronic Portfolios. Jackie Martin also teaches classes that focus on gaining high proficiency in Desktop Applications that are in demand. Her courses are hands-on and she integrates real-world applications into her teaching. She has been termed an "educational entrepreneur," blending academic and vocational classes, consistently striving to treat "computer literacy" as a basic skill, and integrating it into mainstream curriculum and assessments.

Jackie Martin earned her Bachelor’s degree in Communication and her Master’s degree in Spanish from Bowling Green State University in Bowling Green, OH. Jackie Martin’s educational background has provided her with broad communication skills that help her connect with and teach her students as she creates unique classes that blend the interaction of language with technology.

Jackie has published two textbooks for Kendall Hunt Publishing recently: Business Communication on the Edge of Technology, and The Last Little Job Finding Manual You'll Ever Need, and she continues to coach hundreds of students and individuals in Career Search each year.


  • Educational Program Development and Management
  • Curriculum Design and Review
  • Student Learning Outcomes/Assessment
  • Campus Committee Leadership
  • Original &Published Writing in Business Communication
  • Microsoft Office Specialist
  • Quick Books Course Design and Teaching
  • Industry Advisory Committee Leader
  • Industry Outreach
  • Job Placement
  • Electronic Resume and Portfolio Creation, Teaching and Writing
  • Digital Information Literacy Design and Assessment Initiatives Leadership
  • Student Adviser/Mentor

Related ISBN's: 9798765714331, 9798765714324

Print Package



ISBN 9798765714331

Details Print Prod w/KHPContent Code 180 days