Business for Creatives

Contents
Acknowledgments
About the Author

Chapter 1 Why Business?
Why Study Business?
The Purpose of Business
The Economy

Chapter 2 What are the Different Forms of Business?
Opening Story
Introduction
Sole Proprietorship
Partnerships
Corporations
Other Forms of Business
Open for Business in the Real World

Chapter 3 Small Business
The Role of Small Businesses in the Economy
The Difference Between a Small Business Owner and an Entrepreneur
What is a Franchise?

Chapter 4 What is Finance?
Social Security?
Financial Planning
Credit Scores and Reports
Types of Debt
Options
Retirement Planning

Chapter 5 What is Accounting?
The Importance of Accounting
The Role of Accountants
The Basic Financial Statements

Chapter 6 What is Marketing?
Introduction
Product Value
Marketing Environment
Promotional Strategies
Developing a Marketing Plan
Conclusion

Chapter 7 Innovation
Introduction
Traits and Skills of Creative People
Groups and Innovation
Innovative Organizations
Societal Trends in Innovation
Historical Trends in Innovation
Conclusion

Chapter 8 Pricing
What Is a Product?
The Product Life Cycle (PLC)
Product Branding
Product Packaging
What Is Price?

Chapter 9 Information Technology
What Is Information?
Useful Information and Knowledge
What is an Information System?
Major Applications of Information Systems
System Security

Chapter 10 Operations Management and Supply Chain Management
Similarities between Service Providers and Manufacturers
Capacity Planning
Location Planning: Where Do We Make It?
Layout Planning
Use of Computers in Manufacturing
Operations Control
Supply Chain Management (SCM)
Business Analytics

Chapter 11 Intellectual Property for Creatives
Organizations to Promote Global Trade
Involvement in Global Markets

Chapter 12 Business Communication
The Basic Artifact Construction Process
Conclusion
Chapter Notes and References
Presentations
Conclusion
Chapter Notes and References
What to Know Before You Go
Setting the Stage
What Does Your Audience Need? Moving from Thinking to Doing
What Really Is the Problem? Find the 5th Why
Steal Some Thunder!
Is This Relevant? Cull Your Data
The Most Common Error: The Data Dump
Move Your Audience: Structure Their Learning
What’s Your Story?
Verbal & Vocal Delivery
Physical Delivery
Engaging Your Audience
Rethinking Q&A: How to Turn Questions into Opportunities
Making Q&A Work for You
Support, Don’t Distract
Presentation ≠ Lecture
We Eat First with the Eyes
Keep It Simple Stu…dents
Signs, Signs, Everywhere A Sign: Semiotics as Communication
Quantitative Data Visualizations
Qualitative Data Visualizations
The Golden Mean
The Rule of Thirds
A Picture Is Worth a Thousand Words
Fonts, Colors, and Layout
A Load of CRAP
Animations and Transitions
You’re Out of Order!
Say Cheese!
One-Click Navigation
Presentation Trackers
Index Slides
Preventing “Gotcha” with Hidden Slides
Check Your Deck
Conclusion
Chapter Notes and References
Preparing to Present: Understanding the Technology
Learn to Troubleshoot
Show Up Early
Design for Small Screens
Remember Your Limits
Don’t Assume You Have Your Audience’s Full Attention (But Give Them Yours)

Chapter 13 Business Model Canvas
From Revenue Streams To Mission Achievement
Distribution Channel Changes To Deployment
Customer Relationships Changes To Buy-In/Support
Revenue Streams Changes To Mission Achievement
Lessons Learned