The Business of eSports
Edition: 1
Copyright: 2021
Pages: 350
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The esports industry has experienced tremendous growth with the number of casual, avid, and professional players increasing rapidly over the last 10 years. Accompanying player participation growth has been a rapidly developing esports ecosystem that includes tournament organizers, leagues, coaches, trainers, player agents, marketers, dedicated esports facilities, sponsors, and media partners. This book explains the origins of the now prominent esports industry and subsequently transitions to a comprehensive review of the contemporary landscape. Within the book, all business aspects of the esports industry, including ethical and legal issues, are discussed.
In addition to the text, the book also includes interviews with esports industry professions for readers to better understand how concepts are applied in real world settings. Throughout the book, issues and topics that are still evolving within the industry are explored, providing readers the foundation to understand how the industry is currently operating, but also presenting information to enable the reader to anticipate how the rapidly evolving industry may develop in the future.
Dr. Mark S. Nagel is presently a professor of Sport and Entertainment Management at the University of South Carolina. He is also the Associate Director of the College Sport Research Institute (CSRI) at The University of South Carolina. He also serves as an adjunct faculty member at the University of San Francisco (USF), St. Mary’s College of California, and the IE Business School in Madrid, Spain. He is a former treasurer of the Sport and Recreation Law Association and the North American Society for Sport Management. Prior to working in academe, Dr. Nagel held numerous positions in sport management including campus recreation and athletic coaching. He was an assistant coach with the USF women’s basketball team that advanced to the NCAA Tournament Sweet 16 in 1996.
Dr. Nagel has previously coauthored three other widely utilized textbooks, Financial Management in the Sport Industry, Sport Facility Management: Organizing Events and Mitigating Risks, and Developing Successful Sport Sponsorship Plans. He has authored/coauthored over 40 peer-reviewed articles, 10 academic book chapters, and 20 articles in professional journals. In addition, he has contributed to multiple technical/research reports and wrote the Legal Guidelines and Professional Responsibilities chapter in the American Council on Exercise (ACE) Personal Trainer Manual, ACE Health Coach Manual, and the ACE Group Fitness Instructor Manual.
New Publication Coming Soon!
The esports industry has experienced tremendous growth with the number of casual, avid, and professional players increasing rapidly over the last 10 years. Accompanying player participation growth has been a rapidly developing esports ecosystem that includes tournament organizers, leagues, coaches, trainers, player agents, marketers, dedicated esports facilities, sponsors, and media partners. This book explains the origins of the now prominent esports industry and subsequently transitions to a comprehensive review of the contemporary landscape. Within the book, all business aspects of the esports industry, including ethical and legal issues, are discussed.
In addition to the text, the book also includes interviews with esports industry professions for readers to better understand how concepts are applied in real world settings. Throughout the book, issues and topics that are still evolving within the industry are explored, providing readers the foundation to understand how the industry is currently operating, but also presenting information to enable the reader to anticipate how the rapidly evolving industry may develop in the future.
Dr. Mark S. Nagel is presently a professor of Sport and Entertainment Management at the University of South Carolina. He is also the Associate Director of the College Sport Research Institute (CSRI) at The University of South Carolina. He also serves as an adjunct faculty member at the University of San Francisco (USF), St. Mary’s College of California, and the IE Business School in Madrid, Spain. He is a former treasurer of the Sport and Recreation Law Association and the North American Society for Sport Management. Prior to working in academe, Dr. Nagel held numerous positions in sport management including campus recreation and athletic coaching. He was an assistant coach with the USF women’s basketball team that advanced to the NCAA Tournament Sweet 16 in 1996.
Dr. Nagel has previously coauthored three other widely utilized textbooks, Financial Management in the Sport Industry, Sport Facility Management: Organizing Events and Mitigating Risks, and Developing Successful Sport Sponsorship Plans. He has authored/coauthored over 40 peer-reviewed articles, 10 academic book chapters, and 20 articles in professional journals. In addition, he has contributed to multiple technical/research reports and wrote the Legal Guidelines and Professional Responsibilities chapter in the American Council on Exercise (ACE) Personal Trainer Manual, ACE Health Coach Manual, and the ACE Group Fitness Instructor Manual.