Business Strategy 2.0: A Toolkit for Achieving Innovation and Competitive Advantage: Preliminary Edition
Edition: 0
Copyright: 2024
Pages: 511
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A new strategic management textbook that will engage undergraduate students and empower professors to deliver an exceptional business capstone experience. Business Strategy 2.0 uses an approachable narrative relevant to students and their lives. This approach to learning emphasizes key concepts and frameworks that every professional can develop using their business acumen and practical business knowledge. Readers benefit from relatable, real-world applications of strategy concepts and examples of businesses with which student are familiar, chains they frequent, or apps and services they regularly use—an immersive approach to learning strategy.
A Strategy Experience Resulting in Career Confidence and Success
The authors are veterans of both the research and practice of corporate strategy, with collectively over 20 years hands-on experience successfully teaching strategy as the capstone undergraduate business experience. They have researched and uncovered the critical techniques and learning approaches that result in the professional development essential for business students' success in the early years of their careers. Those success factors include:
- Making effective decisions.
- Collecting, evaluating, and purposefully analyzing data.
- Engendering conceptual agility through increased marketplace awareness.
- Maximizing their range of business knowledge to establish a powerful integrative view of workplace problems and opportunities.
- Explaining business positions clearly, concisely, and compellingly while simultaneously being prepared to defend their choices.
Appropriate Tone, Depth, and Application
Unlike almost every strategy textbook offered to undergraduate audiences, this textbook takes a very different approach. Rather than an overly academic, exhausting, and ultimately overwhelming inventory of strategic theory, Business Strategy 2.0 takes a practitioner approach—the authors carry on a professional conversation, much like a new strategist would have with their manager or mentor. The goal is for readers to become part of the discussion, quickly turning the knowledge and strategy frameworks into tools and business insights each can comfortably express in their own words. Highlights of the textbook experience include:
- Supports student understanding of how strategy theory and frameworks are used to make highly effective business decisions.
- Approachable and relevant narrative—speaks to a specific learner: undergraduate business students from differing disciplines and diverse backgrounds and experiences.
- Prior knowledge connections—provides cues and references to key knowledge, skills, and abilities across business disciplines.
- Brief, one-paragraph Perspective Examples throughout the text provide readers with a quick and easy-to-understand illustration of a concept or tool through familiar industries and businesses with which readers frequently shop.
- Engaging assessments and activities—presents readers with learning activities beyond the traditional approaches, including case studies, reflective questions relating to readers’ future professional lives, and real-time feedback to instructors on reader comfort and learning needs.
ACBSP Approved Text and Tools for Delivering a Business Culminating Experience
The first text and system to align and support business program accreditation requirements of The Accreditation Council of Business Schools and Programs (ACBSP). This is not just about a textbook; it signifies a revolutionary, enhanced learning platform representing the future of education. Forged through a strategic partnership between Kendal Hunt and ACBSP and directly overseen by its Chief Accreditation Officer, Dr. Jeff Parscale, Business Strategy 2.0 transcends the confines of traditional textbooks by offering a wide array of support tools, including both formative and summative assessments, promoting active engagement. It simplifies and expedites the assessment process, seamlessly integrates assignments, and meticulously tracks critical data for ongoing improvement. Furthermore, within each chapter, you will find crucial content addressing the Common Professional Components (CPCs) as outlined by ACBSP. The text, assessments, CPCs, reporting, and included sample syllabi integrate best practices and pedagogical approaches, making it an invaluable resource for ACBSP member institutions. It facilitates data collection and reporting for assessment, aiding institutions in enhancing their programs and meeting accreditation requirements. Furthermore, it fosters inter-institutional collaboration and community-building, promoting a sense of collective growth and knowledge sharing.
This preliminary edition includes text and assessments. However, some cases, study guides and ACBSP reporting functions will not be available until the first edition (Fall 2024).
Chapter 1 Introduction to Strategy
Chapter 2 Strategy 2.0—Forces of Change and Disruption
Chapter 3 The Impacts of Strategic Decisions
Chapter 4 Data: A + B ÷ Elephant = Success
Chapter 5 Current Performance Picture
Chapter 6 Governance: How Strategic and Innovative Can You Be?
Chapter 7 Understanding Industry
Chapter 8 The External Environment Analysis
Chapter 9 The Internal Environment Analysis
Chapter 10 A Credible View of the Industry and Your Organization
Chapter 11 Directional and Generic Strategies
Chapter 12 Tools for Developing Company Strategies
Chapter 13 Functional Strategies
Chapter 14 Formulating and Choosing Strategies
Chapter 15 Executing Strategy
Chapter 16 Evaluating Strategy Effectiveness
Jonathan Dapra specializes in strategy and leadership development. Dapra has over 20 years of diverse experience as an executive, entrepreneur, trainer, and coach. He has considerable experience in early-stage companies, small businesses, and institutional investment. His #1 leadership book, From 50 to 500, explores the challenges leaders of small companies face as they endeavor to grow their businesses and unlocks the secrets to high-impact leadership. He is one of the founders of Alaric, a global firm specializing in business strategy and leadership.
Dr. Dapra is an Assistant Professor of Management at Plymouth State University and the 2019 winner of the RosenblumEndowed Professorship. He teaches the culminating business experience (Strategy), as well as applied business courses in feasibility and business consulting. Professor Dapra also teaches classes within the entrepreneurship program and the Plymouth MBA program.
Professor Dapra received a BS in Marketing at Indiana University of Pennsylvania and graduated from the University of Baltimore with an MBA in Strategy. Dr. Dapra earned his Doctorate in Business Administration from Argosy University.
Learn more about Jonathan at www.jonathandapra.com
Connect with Jonathan on LinkedIn at http://www.linkedin.com/in/jdapra
Dr. Roxana Wright is a known author of academic works in international strategy. Professor Wright has varied international academic credentials and holds a Doctorate in Business Administration with a focus on Strategy from Southern New Hampshire University.
Throughout her career in academia, she has focused on making an impact on student preparedness for business and other professional careers. Roxana Wright is a Professor of Management at Plymouth State University and the 2022 winner of the Plymouth State University Distinguished Graduate Teaching Award. She teaches undergraduate and Master of Business Administration courses in strategy and operations management, as well as doctoral courses in the Doctor of Education program. Dr. Wright’s mission is to guide students toward realizing their full potential. Professor Wright is passionate about translating current research and theory into applied consulting projects and studies in which students provide ideas and solutions to organizations.
Roxana Wright has authored over 50 publications, including peer-reviewed research and original presentations. Her publications have focused on firm performance, supply chain management, and strategies of multinational enterprises. In addition, Dr. Wright has published multiple articles focused on practitioner applications of business development concepts. In addition to her juried works, Wright is the co-author of the globalization report for the state of New Hampshire. Her most recent work combines business and economics analysis to examine the U.S. states’ globalization in terms of foreign direct investment presence and international business activity.
Steve Parscale is the Chief Accreditation Officer for the Accreditation Council for Business Schools and Programs. (ACBSP).
Steve completed a Doctor of Philosophy in Business Administration degree, with a specialization in Management, from Northcentral University in Prescott, Arizona. He has a Master of Science in Management degree and a Bachelor of Science in Human Resource Management degree from Friends University, an Associate of Applied Science degree from Butler Community College, and an Associate of Applied Science degree from the Community College of the Air Force.
Prior to his work leading ACBSP’s accreditation standards, Dr. Parscale led a distinguished career in industry as an executive, examiner, trainer, professor, and administrator. Steve retired from the United States Air Force after 28 years of service.
A new strategic management textbook that will engage undergraduate students and empower professors to deliver an exceptional business capstone experience. Business Strategy 2.0 uses an approachable narrative relevant to students and their lives. This approach to learning emphasizes key concepts and frameworks that every professional can develop using their business acumen and practical business knowledge. Readers benefit from relatable, real-world applications of strategy concepts and examples of businesses with which student are familiar, chains they frequent, or apps and services they regularly use—an immersive approach to learning strategy.
A Strategy Experience Resulting in Career Confidence and Success
The authors are veterans of both the research and practice of corporate strategy, with collectively over 20 years hands-on experience successfully teaching strategy as the capstone undergraduate business experience. They have researched and uncovered the critical techniques and learning approaches that result in the professional development essential for business students' success in the early years of their careers. Those success factors include:
- Making effective decisions.
- Collecting, evaluating, and purposefully analyzing data.
- Engendering conceptual agility through increased marketplace awareness.
- Maximizing their range of business knowledge to establish a powerful integrative view of workplace problems and opportunities.
- Explaining business positions clearly, concisely, and compellingly while simultaneously being prepared to defend their choices.
Appropriate Tone, Depth, and Application
Unlike almost every strategy textbook offered to undergraduate audiences, this textbook takes a very different approach. Rather than an overly academic, exhausting, and ultimately overwhelming inventory of strategic theory, Business Strategy 2.0 takes a practitioner approach—the authors carry on a professional conversation, much like a new strategist would have with their manager or mentor. The goal is for readers to become part of the discussion, quickly turning the knowledge and strategy frameworks into tools and business insights each can comfortably express in their own words. Highlights of the textbook experience include:
- Supports student understanding of how strategy theory and frameworks are used to make highly effective business decisions.
- Approachable and relevant narrative—speaks to a specific learner: undergraduate business students from differing disciplines and diverse backgrounds and experiences.
- Prior knowledge connections—provides cues and references to key knowledge, skills, and abilities across business disciplines.
- Brief, one-paragraph Perspective Examples throughout the text provide readers with a quick and easy-to-understand illustration of a concept or tool through familiar industries and businesses with which readers frequently shop.
- Engaging assessments and activities—presents readers with learning activities beyond the traditional approaches, including case studies, reflective questions relating to readers’ future professional lives, and real-time feedback to instructors on reader comfort and learning needs.
ACBSP Approved Text and Tools for Delivering a Business Culminating Experience
The first text and system to align and support business program accreditation requirements of The Accreditation Council of Business Schools and Programs (ACBSP). This is not just about a textbook; it signifies a revolutionary, enhanced learning platform representing the future of education. Forged through a strategic partnership between Kendal Hunt and ACBSP and directly overseen by its Chief Accreditation Officer, Dr. Jeff Parscale, Business Strategy 2.0 transcends the confines of traditional textbooks by offering a wide array of support tools, including both formative and summative assessments, promoting active engagement. It simplifies and expedites the assessment process, seamlessly integrates assignments, and meticulously tracks critical data for ongoing improvement. Furthermore, within each chapter, you will find crucial content addressing the Common Professional Components (CPCs) as outlined by ACBSP. The text, assessments, CPCs, reporting, and included sample syllabi integrate best practices and pedagogical approaches, making it an invaluable resource for ACBSP member institutions. It facilitates data collection and reporting for assessment, aiding institutions in enhancing their programs and meeting accreditation requirements. Furthermore, it fosters inter-institutional collaboration and community-building, promoting a sense of collective growth and knowledge sharing.
This preliminary edition includes text and assessments. However, some cases, study guides and ACBSP reporting functions will not be available until the first edition (Fall 2024).
Chapter 1 Introduction to Strategy
Chapter 2 Strategy 2.0—Forces of Change and Disruption
Chapter 3 The Impacts of Strategic Decisions
Chapter 4 Data: A + B ÷ Elephant = Success
Chapter 5 Current Performance Picture
Chapter 6 Governance: How Strategic and Innovative Can You Be?
Chapter 7 Understanding Industry
Chapter 8 The External Environment Analysis
Chapter 9 The Internal Environment Analysis
Chapter 10 A Credible View of the Industry and Your Organization
Chapter 11 Directional and Generic Strategies
Chapter 12 Tools for Developing Company Strategies
Chapter 13 Functional Strategies
Chapter 14 Formulating and Choosing Strategies
Chapter 15 Executing Strategy
Chapter 16 Evaluating Strategy Effectiveness
Jonathan Dapra specializes in strategy and leadership development. Dapra has over 20 years of diverse experience as an executive, entrepreneur, trainer, and coach. He has considerable experience in early-stage companies, small businesses, and institutional investment. His #1 leadership book, From 50 to 500, explores the challenges leaders of small companies face as they endeavor to grow their businesses and unlocks the secrets to high-impact leadership. He is one of the founders of Alaric, a global firm specializing in business strategy and leadership.
Dr. Dapra is an Assistant Professor of Management at Plymouth State University and the 2019 winner of the RosenblumEndowed Professorship. He teaches the culminating business experience (Strategy), as well as applied business courses in feasibility and business consulting. Professor Dapra also teaches classes within the entrepreneurship program and the Plymouth MBA program.
Professor Dapra received a BS in Marketing at Indiana University of Pennsylvania and graduated from the University of Baltimore with an MBA in Strategy. Dr. Dapra earned his Doctorate in Business Administration from Argosy University.
Learn more about Jonathan at www.jonathandapra.com
Connect with Jonathan on LinkedIn at http://www.linkedin.com/in/jdapra
Dr. Roxana Wright is a known author of academic works in international strategy. Professor Wright has varied international academic credentials and holds a Doctorate in Business Administration with a focus on Strategy from Southern New Hampshire University.
Throughout her career in academia, she has focused on making an impact on student preparedness for business and other professional careers. Roxana Wright is a Professor of Management at Plymouth State University and the 2022 winner of the Plymouth State University Distinguished Graduate Teaching Award. She teaches undergraduate and Master of Business Administration courses in strategy and operations management, as well as doctoral courses in the Doctor of Education program. Dr. Wright’s mission is to guide students toward realizing their full potential. Professor Wright is passionate about translating current research and theory into applied consulting projects and studies in which students provide ideas and solutions to organizations.
Roxana Wright has authored over 50 publications, including peer-reviewed research and original presentations. Her publications have focused on firm performance, supply chain management, and strategies of multinational enterprises. In addition, Dr. Wright has published multiple articles focused on practitioner applications of business development concepts. In addition to her juried works, Wright is the co-author of the globalization report for the state of New Hampshire. Her most recent work combines business and economics analysis to examine the U.S. states’ globalization in terms of foreign direct investment presence and international business activity.
Steve Parscale is the Chief Accreditation Officer for the Accreditation Council for Business Schools and Programs. (ACBSP).
Steve completed a Doctor of Philosophy in Business Administration degree, with a specialization in Management, from Northcentral University in Prescott, Arizona. He has a Master of Science in Management degree and a Bachelor of Science in Human Resource Management degree from Friends University, an Associate of Applied Science degree from Butler Community College, and an Associate of Applied Science degree from the Community College of the Air Force.
Prior to his work leading ACBSP’s accreditation standards, Dr. Parscale led a distinguished career in industry as an executive, examiner, trainer, professor, and administrator. Steve retired from the United States Air Force after 28 years of service.