The Business Writing book offers a comprehensive insight into workplace writing. With various definitions and explanations of writing processes, Business Communication is the first in a series of Business Professional development work by Professor Michael French. With a focus on planning, organizing, designing, creating, and proofing your documents, Business Writing takes students through the necessary stages to construct effective workplace documents.
Introduction
CHAPTER 1 Analyzing Source/Resource Material—Retaining Relevant Information
Activating and Using Background Knowledge
Generating and Asking Questions
Making Inferences
Predicting
Summarizing
Visualizing
Comprehension Monitoring
CHAPTER 2 Have a Plan BEFORE You Write: Outlining
Time Allocation
Avoiding Procrastination
Revising
Why Create an Outline?
Creating Your Outline
CHAPTER 3 Rules of Grammar
Subjects
Compound Subjects
Prepositional Phrases
Verbs
Action Verbs
Linking Verbs
Sentence Structure, Including Fragments and Run-ons
Sentence Patterns
Fragments
Common Sentence Errors
Dependent and Independent Clauses
Run-on Sentences
Gerunds
Punctuation
Coordinating Conjunctions
Dependent Words
Subject–Verb Agreement
Agreement
Regular Verbs
Irregular Verbs
Be
Have
Do
Compound Subjects
Errors in Subject-Verb Agreement
Separation of Subjects and Verbs
Indefinite Pronouns
Collective Nouns
The Subject Follows the Verb
Here or There
Questions
CHAPTER 4 Word Choice
Common Spelling Rules
Homonyms
CHAPTER 5 Rules to Write By
Do Not Use First-Person Writing
Check Wording
Spell Out Numbers from 1 to 9
Filler/Redundant Words
Factual Errors
Parallel Structure
No Contractions
Conclusion 28 CHAPTER 6 Overcoming Objections
The Power of Anticipation
Thinking from Opposing Sides of an Issue
Removing Reasons to Doubt Your Argument
Example: Big Box
Conclusion
CHAPTER 7 Tailoring Your Writing to Your Audience
Choosing Appropriate, Interesting Content
Effective Means for Writing a Paragraph
Developing a Topic Sentence
Main Idea versus Controlling Idea
Developing Paragraphs that Use Topic Sentences, Supporting Ideas, and Transitions Effectively
Identifying Parts of a Paragraph
Concluding Sentences
Transitions
Conclusion
CHAPTER 8 Phrasing Positive Messages
When Summarizing a Positive Message
Goodwill Endings
Conclusion
CHAPTER 9 Phrasing Negative Messages
The Types of Negative Messages that Exist
What is the Purpose of Negative Messages?
How to Structure Bad News
How Should I Organize Negative Messages?
Why Negative Messages Need to be Worded Very Carefully
When Giving Bad News to Superiors
When Giving Bad News to Peers and Subordinates
Factors that Inform Reader Reception
Are Buffers Effective?
Conclusion
CHAPTER 10 Knowing What to Include in the Message and What to Leave Out
Tip
Unmovable Prepositional Phrases
Overuse of Prepositional Phrases
Writing at Work
Apply Prewriting Models
Prewriting
Choosing a Topic
Using Experience and Observations
Freewriting
Asking Questions
Conclusion
Being Clear and Concise
Identifying Wordiness
Michael
French
Dr. Michael French has taught at Mount Saint Mary’s University in the Business Department for nearly 10 years. After graduating with a bachelor’s degree in Communication and an emphasis in Economics as well as a master’s degree in Communication, he came to Mount Saint Mary’s where he teaches Business Writing, Economics, Business Foundations, Management Communications, and Critical Thinking.
Michael has been working in the communications field for over a decade. He began as a production assistant with ESPN, CBS, and Fox. He later worked as a Producer for the NFL Network, as a Sports Anchor for Citi3, and a reporter for Fox-owned Palestra.com.
He completed his Ph.D. in Media Psychology, and his primary academic focus is business communication.