Career Success

Author(s): Marsha Fralick

Edition: 3

Copyright: 2021

Edition: 4

Copyright: 2025

Pages: 268

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Details eBook w/TruTalent Personality, Intel & Skills 180 days

Career Success by Marsha Fralick: 

  • This fourth edition features an updated chapter on career satisfaction and success.
  • Concepts from positive psychology are used to help students assume responsibility for career planning, increase motivation, build on their strengths, think positively about the future, and clarify what happiness means to them.
  • This textbook helps students increase self-understanding by exploring their personality types, multiple intelligences, skills, interest, and values, along with matching careers. 
  • Vocational assessment includes the TruTalent Personality, Multiple Intelligences, and Skills assessments. The O*Net Interest Profiler is also integrated into the textbook. 
  • An online career portfolio summarizes the results of the assessments and provides links to the O*Net database of careers as well as links ot current available jobs at Indeed.com.
  • Material is provided to help students set goals based on personality type, interests, values and multiple intelligences.
  • Information is provided on current career trends, the career decision making process educational planning, and researching career information and outlook.
  • Updated job search strategies include online personal branding and using social media and other online job search tools.
  • Interactive activities within the text help students to practice the material learned.
  • Frequent quizzes and answer keys withing the chapters help students with reading comprehension and check understanding of key concepts. 
  • Journal entries help students think critically and apply what they have learned to their personal lives. 
  • An interactive online edition, Career Success Online, is available.
  • Individual and group exercises are included at the end of each chapter.
  • The College Success Website at www.collegesuccess1.com has resources for faculty and students including interactive exercises, handouts, and resources that engage students in learning and make teaching easier.

Preface
Acknowledgments
About the Author

1 Create Your Success
Learning Objectives 
What Is Career Success? 
Choosing Your Major and Finding Your Ideal Career 
Using Motivation to Increase Your Success 
          What Is the Value of a College Education? 
          Intrinsic or Extrinsic Motivation 
          Thinking Positively about the Future 
Taking Control of Your Life 
          Locus of Control 
          Successful Beliefs 
Visualize Your Success 
Secrets to Happiness 
Keys to Success: Learn to Laugh at Life 
Journal Entries: Create Your Success 
Success over the Internet 
Notes 
Exercises 

2 Exploring Your Personality and Major 
Learning Objectives 
Choose a Major That Matches Your Gifts and Talents 
Understanding Personality Types 
          Extraversion or Introversion 
          Sensing or Intuition 
          Thinking or Feeling 
          Judging or Perceiving 
Personality and Preferred Work Environment 
Personality and Decision Making 
Personality and Time Management 
Personality and Career Choice 
Other Factors in Choosing a Major 
Keys to Success: Find Your Passion 
Journal Entries: Exploring Interests and Values 
Success over the Internet 
Notes 
Exercises 

3 Exploring Interests and Values 
Learning Objectives 
Exploring Your Interests 
          Realistic 
          Investigative 
          Artistic 
          Social 
          Enterprising 
          Conventional 
Interests and Lifestyle 
Using Values to Make Important Life Decisions 
Keys to Success: Act on Your Values 
Journal Entries: Exploring Interests and Values 
Success over the Internet 
Notes 
Exercises 

4 Exploring Your Multiple Intelligences 
Learning Objectives 
Your Mindset Makes a Difference 
          Activity: What Is Your Mindset? 
Grit: A Powerful Tool for Student Success 
          Activity: How Gritty Are You? 
What Are Multiple Intelligences? 
Build on Your Strengths 
Using Emotional Intelligence 
Keys to Success: Persistence and Grit 
Journal Entries: Exploring Your Multiple Intelligences 
Success over the Internet 
Notes 
Exercises 

5 Planning Your Career and Education 
Learning Objectives 
Keep Your Eyes on the Future 
          Baby Boomers, Generation X, Millennials, Generation Z, and the New Generation Alpha 
Career Trends 2024–2030 
          Artificial Intelligence 
          Working from Home 
          Flexibility 
          Diversity at Work 
          Preference for Soft Skills 
          Green Jobs 
          Finance and Business 
          Entrepreneurship and Small Business 
          Higher Earnings in STEM Occupations 
          Increased Need for Education 
          Increasing Opportunities in Healthcare, Social Service, Computer, and Mathematical Occupations 
          Declining Careers in Manufacturing, Retail Trade, Sales, and Administrative Support 
Work Skills for the 21st Century 
          Foundation Skills 
          Thinking Skills 
          Workplace Competencies 
          Reflecting on Your Life Purpose 
          My Life Purpose Statement 
How to Research Your Career 
          Career Descriptions 
          Career Outlook 
Planning Your Education 
Making Good Decisions 
          Steps in Making a Career Decision 
          The Decision-Making Process 
Keys to Success: Life Is a Dangerous Opportunity 
Journal Entries: Planning Your Career and Education 
Success over the Internet 
Notes 
Exercises 

6 Updated Job Search Strategies 
Learning Objectives 
Increasing Your Chances for Employment 
          Using Your College Career Services 
          Volunteering 
          Internships 
          Working While in College 
Get Started with a Resume and Cover Letter 
Establishing Your Personal Brand Online 
          Define Your Brand 
          Manage Your Online Presence 
          Set up a Nameplate Website 
Using Online Tools 
          LinkedIn 
          Facebook 
          Indeed.com 
          Classified Ads 
          Job Search Engines 
          Employment Agencies 
          Using Email to Find a Job 
The Job Interview 
          Informational Interviewing 
Starting Your Own Business 
Taking Action 
Keys to Success: Create Your Future 
Journal Entries: Updated Job Search Strategies 
Success over the Internet 
Notes 
Sample Cover Letter 
Sample Resume for a Recent College Graduate 
Exercises 

7 Career Satisfaction 
Learning Objectives 
Find Your Passion 
Finding Meaning in Your Work 
Money and Job Satisfaction 
          Money Is Important 
          Money Is Not So Important 
Predictors of Job Satisfaction 
How to Be Successful in Your Job 
          Essential Work Skills for 2020 and Beyond 
          Emotional Intelligence and Career Success 
          Communication for Career Success 
          Some Barriers to Effective Communication 
          Some Tips for Career Success 
What Are My Lifetime Goals? 
          A Goal or a Fantasy? 
Use Priorities to Guide Your Actions 
Some Positive Thoughts for the Future 
Keys to Success: You Are What You Think 
Journal Entries: Create Your Success 
Success over the Internet 
Notes 
Exercises 

Index

Marsha Fralick

Dr. Marsha Fralick has been recognized as an Outstanding First-Year Student Advocate by the National Resource Center for the First-Year Experience and Students in Transition for excellence in teaching, curriculum development, and leadership over the last 43 years. She has brought together research in psychology, education, neuroscience, health, and career development to provide students with strategies for college, career, and lifelong success. Her college and career success materials are now used by community colleges and universities nationwide and in Canada. She has a doctorate from the University of Southern California with an emphasis in career counseling, a master’s degree in counseling from the University of Redlands, and a bachelor’s degree in Spanish and English from Arizona State University. She has a passion for helping students achieve their goals and dreams in life through developing a positive self-concept and increasing both their skills and motivation to achieve success.

Career Success by Marsha Fralick: 

  • This fourth edition features an updated chapter on career satisfaction and success.
  • Concepts from positive psychology are used to help students assume responsibility for career planning, increase motivation, build on their strengths, think positively about the future, and clarify what happiness means to them.
  • This textbook helps students increase self-understanding by exploring their personality types, multiple intelligences, skills, interest, and values, along with matching careers. 
  • Vocational assessment includes the TruTalent Personality, Multiple Intelligences, and Skills assessments. The O*Net Interest Profiler is also integrated into the textbook. 
  • An online career portfolio summarizes the results of the assessments and provides links to the O*Net database of careers as well as links ot current available jobs at Indeed.com.
  • Material is provided to help students set goals based on personality type, interests, values and multiple intelligences.
  • Information is provided on current career trends, the career decision making process educational planning, and researching career information and outlook.
  • Updated job search strategies include online personal branding and using social media and other online job search tools.
  • Interactive activities within the text help students to practice the material learned.
  • Frequent quizzes and answer keys withing the chapters help students with reading comprehension and check understanding of key concepts. 
  • Journal entries help students think critically and apply what they have learned to their personal lives. 
  • An interactive online edition, Career Success Online, is available.
  • Individual and group exercises are included at the end of each chapter.
  • The College Success Website at www.collegesuccess1.com has resources for faculty and students including interactive exercises, handouts, and resources that engage students in learning and make teaching easier.

Preface
Acknowledgments
About the Author

1 Create Your Success
Learning Objectives 
What Is Career Success? 
Choosing Your Major and Finding Your Ideal Career 
Using Motivation to Increase Your Success 
          What Is the Value of a College Education? 
          Intrinsic or Extrinsic Motivation 
          Thinking Positively about the Future 
Taking Control of Your Life 
          Locus of Control 
          Successful Beliefs 
Visualize Your Success 
Secrets to Happiness 
Keys to Success: Learn to Laugh at Life 
Journal Entries: Create Your Success 
Success over the Internet 
Notes 
Exercises 

2 Exploring Your Personality and Major 
Learning Objectives 
Choose a Major That Matches Your Gifts and Talents 
Understanding Personality Types 
          Extraversion or Introversion 
          Sensing or Intuition 
          Thinking or Feeling 
          Judging or Perceiving 
Personality and Preferred Work Environment 
Personality and Decision Making 
Personality and Time Management 
Personality and Career Choice 
Other Factors in Choosing a Major 
Keys to Success: Find Your Passion 
Journal Entries: Exploring Interests and Values 
Success over the Internet 
Notes 
Exercises 

3 Exploring Interests and Values 
Learning Objectives 
Exploring Your Interests 
          Realistic 
          Investigative 
          Artistic 
          Social 
          Enterprising 
          Conventional 
Interests and Lifestyle 
Using Values to Make Important Life Decisions 
Keys to Success: Act on Your Values 
Journal Entries: Exploring Interests and Values 
Success over the Internet 
Notes 
Exercises 

4 Exploring Your Multiple Intelligences 
Learning Objectives 
Your Mindset Makes a Difference 
          Activity: What Is Your Mindset? 
Grit: A Powerful Tool for Student Success 
          Activity: How Gritty Are You? 
What Are Multiple Intelligences? 
Build on Your Strengths 
Using Emotional Intelligence 
Keys to Success: Persistence and Grit 
Journal Entries: Exploring Your Multiple Intelligences 
Success over the Internet 
Notes 
Exercises 

5 Planning Your Career and Education 
Learning Objectives 
Keep Your Eyes on the Future 
          Baby Boomers, Generation X, Millennials, Generation Z, and the New Generation Alpha 
Career Trends 2024–2030 
          Artificial Intelligence 
          Working from Home 
          Flexibility 
          Diversity at Work 
          Preference for Soft Skills 
          Green Jobs 
          Finance and Business 
          Entrepreneurship and Small Business 
          Higher Earnings in STEM Occupations 
          Increased Need for Education 
          Increasing Opportunities in Healthcare, Social Service, Computer, and Mathematical Occupations 
          Declining Careers in Manufacturing, Retail Trade, Sales, and Administrative Support 
Work Skills for the 21st Century 
          Foundation Skills 
          Thinking Skills 
          Workplace Competencies 
          Reflecting on Your Life Purpose 
          My Life Purpose Statement 
How to Research Your Career 
          Career Descriptions 
          Career Outlook 
Planning Your Education 
Making Good Decisions 
          Steps in Making a Career Decision 
          The Decision-Making Process 
Keys to Success: Life Is a Dangerous Opportunity 
Journal Entries: Planning Your Career and Education 
Success over the Internet 
Notes 
Exercises 

6 Updated Job Search Strategies 
Learning Objectives 
Increasing Your Chances for Employment 
          Using Your College Career Services 
          Volunteering 
          Internships 
          Working While in College 
Get Started with a Resume and Cover Letter 
Establishing Your Personal Brand Online 
          Define Your Brand 
          Manage Your Online Presence 
          Set up a Nameplate Website 
Using Online Tools 
          LinkedIn 
          Facebook 
          Indeed.com 
          Classified Ads 
          Job Search Engines 
          Employment Agencies 
          Using Email to Find a Job 
The Job Interview 
          Informational Interviewing 
Starting Your Own Business 
Taking Action 
Keys to Success: Create Your Future 
Journal Entries: Updated Job Search Strategies 
Success over the Internet 
Notes 
Sample Cover Letter 
Sample Resume for a Recent College Graduate 
Exercises 

7 Career Satisfaction 
Learning Objectives 
Find Your Passion 
Finding Meaning in Your Work 
Money and Job Satisfaction 
          Money Is Important 
          Money Is Not So Important 
Predictors of Job Satisfaction 
How to Be Successful in Your Job 
          Essential Work Skills for 2020 and Beyond 
          Emotional Intelligence and Career Success 
          Communication for Career Success 
          Some Barriers to Effective Communication 
          Some Tips for Career Success 
What Are My Lifetime Goals? 
          A Goal or a Fantasy? 
Use Priorities to Guide Your Actions 
Some Positive Thoughts for the Future 
Keys to Success: You Are What You Think 
Journal Entries: Create Your Success 
Success over the Internet 
Notes 
Exercises 

Index

Marsha Fralick

Dr. Marsha Fralick has been recognized as an Outstanding First-Year Student Advocate by the National Resource Center for the First-Year Experience and Students in Transition for excellence in teaching, curriculum development, and leadership over the last 43 years. She has brought together research in psychology, education, neuroscience, health, and career development to provide students with strategies for college, career, and lifelong success. Her college and career success materials are now used by community colleges and universities nationwide and in Canada. She has a doctorate from the University of Southern California with an emphasis in career counseling, a master’s degree in counseling from the University of Redlands, and a bachelor’s degree in Spanish and English from Arizona State University. She has a passion for helping students achieve their goals and dreams in life through developing a positive self-concept and increasing both their skills and motivation to achieve success.