College and Career Success
Edition: 10
Copyright: 2025
Edition: 10
Copyright: 2025
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The tenth edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interest and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete their education. It provides the basic skills for success in college and throughout life.
College and Career Success:
- Incorporates the latest research on motivation, positive psychology, mindset, and grit to improve the persistence rate of college students.
- Helps students choose a major by assessing their personality types, multiple intelligences, emotional intelligence, interests, skills, and values.
- Contains information on current career trends, career outlook, the career decision making process, educational planning, and using social media for finding employment.
- Includes a new chapter on mental and physical wellbeing.
- Includes an online portfolio with career assessment results and links to the O*Net database for career research.
- Translates the latest research in psychology, education, and neuroscience into practical learning strategies for students.
- Emphasizes the need for math success and provides practical strategies for studying math.
- Helps students think positively about the future, clarify what happiness means to them, and work toward attaining happiness in life.
- Has an interactive online edition, College & Career Success Online.
College & Career Success will enhance student learning through:
- Interactive activities that engage students in learning, including self-assessments, frequent quizzes, and journal entries.
- Individual and group activities.
- The accompanying College Success 1 website located at: www.collegesuccess1.com contains faculty and student resources, including interactive classroom exercises, handouts, video suggestions, PowerPoints, test banks, Word documents for the journal entries, Internet links to supplemental content, and much more.
Marsha Fralick has also developed a Concise Version for 1- and 2-credit courses. College and Career Success - Concise
Professors - Looking for an interactive textbook experience that unlocks student potential?
HumanEsources, in partnership with Kendall Hunt Publishing, hosts an interactive online version of textbooks authored by Dr. Fralick.
View the Interactive Online Version
The interactive version uses the latest technology to include:
- Interactive exercises with immediate scoring and feedback.
- Quizzes that are automatically scored.
- Career assessments that appear in relevant chapters. The assessments include active links to career research and available job openings through Indeed.com.
- Course management integration which enables faculty to view, grade, and provide student feedback online and within the course management system. Quiz grades and faculty graded work are automatically entered the gradebook.
- Ease of customization.
- Direct purchase of access codes to avoid bookstore markups.
- Online support materials including interactive classroom exercises, handouts, PowerPoint presentations and test banks.
- Customer Care that provides setup and support for students and faculty.
- Data on student success and retention.
Features of This Book
Acknowledgments
About the Authors
PART I Career Success
1 Understanding Motivation
Learning Objectives
What Do I Want from College?
What Is the Value of a College Education?
Choosing a Major and Career
How to Be Motivated
Your Mindset Makes a Difference
Grit: A Powerful Tool for Student Success
Thinking Positively about the Future
Find Something Interesting in Your Studies
Avoid Multi-Tasking
Intrinsic or Extrinsic Motivation
Locus of Control
Other Ways to Improve Motivation
Success Is a Habit
Eight Steps to Change a Habit
Keys to Success: Persistence
Notes
Exercises
2 Exploring Your Personality and Major
Learning Objectives
Choose a Major That Matches Your Gifts and Talents
Understanding Personality Types
Extraversion or Introversion
Sensing or Intuition
Thinking or Feeling
Judging or Perceiving
Personality and Career Choice
Personality and Preferred Work Environment
Personality and Decision Making
Personality and Time Management
Personality and Learning Strategies
Understanding Your Professor’s Personality
Other Factors in Choosing a Major
Keys to Success: Find Your Passion
Notes
Exercises
3 Exploring Multiple Intelligences, Interests, and Values
Learning Objectives
Exploring Multiple Intelligences
Build on Your Strengths
Using Emotional Intelligence in Your Personal Life and Career
Exploring Your Interests
Realistic
Investigative
Artistic
Social
Enterprising
Conventional
Interests and Lifestyle
Using Values to Make Important Life Decisions
Making Good Decisions
Steps in Making a Career Decision
Making a Planful Decision
Keys to Success: Act on Your Values
Notes
Exercises
4 Planning Your Career and Education
Learning Objectives
Work Skills for the Twenty-First Century
Career Trends 2024–2030
Artificial Intelligence
Working from Home
Flexibility
Diversity at Work
Preference for Soft Skills
Green Jobs
Finance and Business
Entrepreneurship and Small Business
Higher Earnings in STEM Occupations
Increased Need for Education
Increasing Opportunities in Healthcare, Social Service, Computer, and Mathematical Occupations
Declining Careers in Manufacturing, Retail Trade, Sales, and Administrative Support
How to Research Your Career
Career Descriptions
Career Outlook
Planning Your Education
Finding Employment
Get Started with a Resume and Cover Letter
Establishing Your Personal Brand Online
Using Online Tools
The Job Interview
Keys to Success: Life Is a Dangerous Opportunity
Notes
Exercises
PART II College Success
5 Managing Time and Money
Learning Objectives
What Are My Lifetime Goals?
A Goal or a Fantasy?
The ABCs of Time Management
Technology and Time Management
Suggestions for Dealing with Technology Addiction
How to Estimate Study and Work Time
Schedule Your Success
What Is Your Chronotype?
Using a Schedule
If You Dislike Schedules
Manage Your Time with Artificial Intelligence or a Web Application
Time Management Tricks
Divide and Conquer
Do the First Small Step
The 80/20 Rule
Aim for Excellence, Not Perfection
Make Learning Fun by Finding a Reward
Take a Break
Learn to Say No Sometimes
Dealing with Time Bandits
Dealing with Procrastination
Why Do We Procrastinate?
Tips for Dealing with Procrastination
Managing Your Money
The Best Ideas for Becoming Financially Secure
Money Management Tips for College Students
Need More Money? Explore Employment, Financial Aid, and Scholarships
Keys to Success: Do What Is Important First
Notes
Exercises
6 Improve Your Memory
Learning Objectives
Improving Your Memory
Memory: Short Term Versus Long Term
Forgetting
Minimizing Forgetting
Practical Memory Techniques Based on Brain Science
Think Positively about Learning
Develop an Interest
See the Big Picture First
Meaningful Organization
The Magical Number 7 Theory
Visualization
Intend to Remember
Elaboration
Distribute the Practice
Create a Basic Background
Stress and Emotions
Using Mnemonics and Other Memory Tricks
Acrostics
Acrony
Peg Systems
Loci Systems
Visual Clues
Say It Aloud
Have a Routine
Write It Down
Remembering Names
Keys to Success: Positive Thinking
Notes
Exercises
7 Improve Your Study Skills
Learning Objectives
Neuroscience and Practical Learning Strategies
Visual Learning Strategies
Audio Learning Strategies
Tactile Learning Techniques
Kinesthetic Learning Strategies
Olfactory Learning Strategies
Gustatory Learning Strategies
Applying Memory Strategies to Reading
A Study System for Reading a College Textbook: SQ4R
Reading Strategies for Different Subjects
Improving Reading Concentration
Guidelines for Marking Your Textbook
Tips for Online Learners
Advantages of Online Learning
Challenges of Online Learning
Balance Freedom with Responsibility
Establish a Personal Schedule
Minimize Distractions
Read the Syllabus
Online Learning and Memory
Review Tools
Online Assessment
Expect More Writing
How to Be Successful in Your Math Courses
*A Student Perspective: How to Be Successful in Math
Keys to Success: Create Your Success
Notes
Exercises
8 Taking Notes, Writing, and Speaking
Learning Objectives
Why Take Notes?
The College Lecture
How to Be a Good Listener
Handwritten Notes and Memory
Tips for Good Note Taking
Note-Taking Systems
The Cornell Format
The Outline Method
The Mind Map
Taking Notes in Math
Improving Note-Taking Efficiency
Telegraphic Sentences
Signal Words
How to Review Your Notes
Power Your Writing with Artificial Intelligence
Beware of Plagiarism
Prepare
Organize
Write
Writer’s Block
Edit and Revise
Final Steps
Effective Public Speaking
Learn to Relax
Preparing and Delivering Your Speech
Keys to Success: Be Selective
Notes
Exercises
9 Test Taking
Learning Objectives
Preparing for Tests
Attend Every Class
Distribute the Practice
Schedule a Time and a Place for Studying
Test Review Tools
Reviewing Effectively
Predicting Test Questions
Preparing for an Open-Book Test
Emergency Procedures
Ideas That Don’t Work
Dealing with Test Anxiety
Dealing with Math Anxiety
Math Tests
Taking Tests
True-False Tests
Multiple-Choice Tests
Matching Tests
Sentence-Completion or Fill-in-the Blank Tests
Essay Tests
What to Do When Your Test Is Returned
Keys to Success: Be Prepared
Notes
Exercises
PART III Lifelong Success
10 Communication and Relationships
Learning Objectives
Understanding Your Personal Communication Style
Communication for Success
Problems in Communication
How to Be a Good Listener
Helpful Communication in a Crisis Situation
The Language of Responsibility
“I” and “You” Statements
Words Are Powerful
Negative Self-Talk
Barriers to Effective Communication
Dealing with Conflict
Friendships
Roommates
Relationships
Relationships between Men and Women
How to Survive the Loss of a Relationship
Keys to Success: Failure Is an Opportunity for Learning
Notes
Exercises
11 Thinking Critically and Creatively
Learning Objectives
Critical Thinking
Fallacies in Reasoning
Critical Thinking and the Scientific Method
Cognitive Biases
How to Become a Critical Thinker
The Critical Thinking Process
Tips for Critical Thinking
Critical Thinking over the Internet
How to Recognize a Scam
Critical Thinking and Moral Reasoning
What Is Creativity?
The Three S’s of Creativity: Sensitivity, Synergy, and Serendipity
Creative Thinking Techniques
Acquiring Wisdom and Knowledge
Keys to Success: Learn to Laugh at Life
Notes
Exercises
12 Empower Yourself: Strategies for Success
Learning Objectives
Empower Yourself by Discovering Your Character Strengths
Empower Yourself by Building on Strengths from Your Family, Culture, and Community
Empower Yourself by Taking Care of Your Mental Health
Managing Thoughts and Feelings
Increase Awareness of Negative Thought Patterns
Increasing Resilience
Strategies to Build Resilience
Empower Yourself by Managing Stress and Relaxing
What Is Stress?
Practice Stress-Reducing Thoughts
Using Mindfulness to Relax
Using Breathing Techniques for Relaxation
Calming Your Mind
Relaxing Your Body
Quick Relaxation Strategies
Social Media and Stress
Empower Yourself by Focusing on Wellness
Longevity in the Blue Zones
Exercise, Learning, and Mental Health
Good Nutrition
Benefits of Getting Enough Sleep
Choose Wellbeing by Avoiding Harmful Substances
Keys to Success: Empower Yourself to Find Help When You Need It
Notes
Exercises
13 Thinking Positively about the Future
Learning Objectives
Thinking Positively about Your Career
Finding Meaning in Your Career
Predictors of Job Satisfaction
Optimism, Hope, and Future-Mindedness
Visualize Your Success
Successful Beliefs
Secrets to Happiness
Empower Yourself by Reflecting Your Life Purpose
Making Positive Changes in Your Life
Keys to Success: You Are What You Think
Notes
Exercises
Glossary
Index
Dr. Marsha Fralick has been recognized as an Outstanding First-Year Student Advocate by the National Resource Center for the First-Year Experience and Students in Transition for excellence in teaching, curriculum development, and leadership over the last 43 years. She has brought together research in psychology, education, neuroscience, health, and career development to provide students with strategies for college, career, and lifelong success. Her college and career success materials are now used by community colleges and universities nationwide and in Canada. She has a doctorate from the University of Southern California with an emphasis in career counseling, a master’s degree in counseling from the University of Redlands, and a bachelor’s degree in Spanish and English from Arizona State University. She has a passion for helping students achieve their goals and dreams in life through developing a positive self-concept and increasing both their skills and motivation to achieve success.