College and Career Success, Concise Version

Author(s): Marsha Fralick

Edition: 10

Copyright: 2025

Pages: 278

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The tenth edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interest and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete their education. It provides the basic skills for success in college and throughout life. 

College and Career Success: 

  • Incorporates the latest research on motivation, positive psychology, mindset, and grit to improve the persistence rate of college students.
  • Helps students choose a major by assessing their personality types, multiple intelligences, emotional intelligence, interests, skills, and values.
  • Contains information on current career trends, career outlook, the career decision making process, educational planning, and using social media for finding employment. 
  • Includes a new chapter on mental and physical wellbeing.
  • Includes an online portfolio with career assessment results and links to the O*Net database for career research.
  • Translates the latest research in psychology, education, and neuroscience into practical learning strategies for students.
  • Emphasizes the need for math success and provides practical strategies for studying math.
  • Helps students think positively about the future, clarify what happiness means to them, and work toward attaining happiness in life.
  • Has an interactive online edition, College & Career Success Online.
     

College & Career Success will enhance student learning through: 

  • Interactive activities that engage students in learning, including self-assessments, frequent quizzes, and journal entries.
  • Individual and group activities.
  • The accompanying College Success 1 website located at: www.collegesuccess1.com contains faculty and student resources, including interactive classroom exercises, handouts, video suggestions, PowerPoints, test banks, Word documents for the journal entries, Internet links to supplemental content, and much more. 

 

 

Professors - Looking for an interactive textbook experience that unlocks student potential?

HumanEsources, in partnership with Kendall Hunt Publishing, hosts an interactive online version of textbooks authored by Dr. Fralick.

View the Interactive Online Version

The interactive version uses the latest technology to include:

  • Interactive exercises with immediate scoring and feedback.
  • Quizzes that are automatically scored. 
  • Career assessments that appear in relevant chapters. The assessments include active links to career research and available job openings through Indeed.com. 
  • Course management integration which enables faculty to view, grade, and provide student feedback online and within the course management system. Quiz grades and faculty graded work are automatically entered the gradebook.
  • Ease of customization. 
  • Direct purchase of access codes to avoid bookstore markups.
  • Online support materials including interactive classroom exercises, handouts, PowerPoint presentations and test banks.
  • Customer Care that provides setup and support for students and faculty. 
  • Data on student success and retention. 

Preface 
Features of This Book 
Acknowledgments 
About the Author 

1 Understanding Motivation 
What Do I Want from College? 
What Is the Value of a College Education?
Choosing a Major and Career 
How to Be Motivated 
Your Mindset Makes a Difference 
       Grit: A Powerful Tool for Student Success
       Thinking Positively about the Future 
       Find Something Interesting in Your Studies 
       Avoid Multi-Tasking 
       Intrinsic or Extrinsic Motivation 
       Locus of Control 
       Other Ways to Improve Motivation 
Success Is a Habit 
       Eight Steps to Change a Habit 
Keys to Success: Persistence 
Notes 
Exercises 

2 Choosing Your Major 
Making a Career Decision 
       Steps in Making a Career Decision 
Choose a Major That Matches Your Gifts and Talents 
Understanding Personality Types 
       Extraversion or Introversion 
       Sensing or Intuition 
       Thinking or Feeling 
       Judging or Perceiving 
Personality and Career Choice 
Personality and Preferred Work Environment 
Exploring Your Personal Strengths 
       Build on Your Strengths 
       Using Emotional Intelligence in Your Personal Life and Career
Exploring Your Interests 
       Realistic 
       Investigative 
       Artistic 
       Social 
       Enterprising 
       Conventional 
Using Values to Make Important Life Decisions 
Work Skills for the Twenty-First Century 
Career Trends 2024–2030 
Artificial Intelligence 
       Working from Home 
       Flexibility 
       Diversity at Work 
       Preference for Soft Skills 
       Green Jobs 
       Finance and Business 
       Entrepreneurship and Small
       Business 
       Higher Earnings in STEM Occupations 
       Increased Need for Education 
       Increasing Opportunities in Healthcare, Social Service, Computer, and Mathematical Occupations 
       Declining Careers in Manufacturing, Retail Trade, Sales, and Administrative Support 
Career Outlook 
Keys to Success 
Notes 
Exercises 

3 Managing Time and Money 
What Are My Lifetime Goals? 
       A Goal or a Fantasy? 
The ABCs of Time Management 
Manage Your Time with Artificial Intelligence or a Web Application 
       Suggestions for Dealing with Technology Addiction 
How to Estimate Study and Work Time 
Schedule Your Success 
       What Is Your Chronotype? 
       Using a Schedule 
       If You Dislike Schedules 
       Manage Your Time with Arti­ficial Intelligence or a Web Application 
Time Management Tricks 
       Divide and Conquer 
       Do the First Small Step 
       The 80/20 Rule 
       Aim for Excellence, Not Perfection 
       Make Learning Fun by Finding a Reward 
       Take a Break 
       Learn to Say No Sometimes 
Dealing with Time Bandits 
Dealing with Procrastination 
Why Do We Procrastinate? 
Tips for Dealing with Procrastination 
Managing Your Money 
The Best Ideas for Becoming Financially Secure 
Money Management Tips for College Students 
Need More Money? Explore Employment, Financial Aid, and Scholarships 
Keys to Success: Do What Is Important First 
Notes 
Exercises 

4 Improve Your Memory 
Improving Your Memory 
       Memory: Short Term Versus Long Term 
       Forgetting 
       Minimizing Forgetting 
Practical Memory Techniques Based on Brain Science 
       Think Positively about Learning 
       Develop an Interest 
       See the Big Picture First 
       Meaningful Organization 
       The Magical Number 7 Theory 
       Visualization 
       Intend to Remember 
       Elaboration 
       Distribute the Practice 
       Create a Basic Background 
       Stress and Emotions 
Using Mnemonics and Other Memory Tricks 
       Acrostics 
       Acronyms 
       Peg Systems 
       Loci Systems 
       Visual Clues 
       Say It Aloud 
       Have a Routine 
       Write It Down 
       Remembering Names 
Keys to Success: Positive Thinking 
Notes 
Exercises 

5 Improve Your Study Skills 
Neuroscience and Practical Learning Strategies 
       Visual Learning Strategies 
       Audio Learning Strategies 
       Tactile Learning Techniques 
       Kinesthetic Learning Strategies 
       Olfactory Learning Strategies 
       Gustatory Learning Strategies 
Applying Memory Strategies to Reading 
       A Study System for Reading a College
       Textbook: SQ4R 
       Reading Strategies for Different Subjects 
       Improving Reading Concentration 
       Guidelines for Marking Your Textbook 
Tips for Online Learners 
       Advantages of Online Learning 
       Challenges of Online Learning 
       Balance Freedom with Responsibility 
       Establish a Personal Schedule
       Minimize Distractions 
       Read the Syllabus 
       Online Learning and Memory 
       Review Tools 
       Online Assessment 
       Expect More Writing 
How to Be Successful in Your Math Courses 
*A Student Perspective: How to Be Successful in Math 
Keys to Success: Create Your Success 
Notes 
Exercises 

6 Taking Notes, Writing, and Speaking 
Why Take Notes? 
The College Lecture 
How to Be a Good Listener 
Handwritten Notes and Memory 
Tips for Good Note Taking 
Note-Taking Systems 
       The Cornell Format 
       The Outline Method 
       The Mind Map 
       Taking Notes in Math 
Improving Note-Taking Efficiency 
       Telegraphic Sentences 
       Signal Words 
How to Review Your Notes 
Power Your Writing with Artificial Intelligence 
       Beware of Plagiarism 
       Prepare 
       Organize 
       Write 
       Writer’s Block 
       Edit and Revise 
       Final Steps 
Effective Public Speaking 
       Learn to Relax 
       Preparing and Delivering Your Speech 
Keys to Success: Be Selective 
Notes 
Exercises 

7 Test Taking 
Preparing for Tests 
       Attend Every Class 
       Distribute the Practice
       Schedule a Time and a Place for Studying 
       Test Review Tools 
       Reviewing Effectively 
       Predicting Test Questions 
       Preparing for an Open-Book Test 
       Emergency Procedures 
       Ideas That Don’t Work 
Dealing with Test Anxiety 
Dealing with Math Anxiety 
       Math Tests 
Taking Tests 
       True-False Tests 
       Multiple-Choice Tests 
       Matching Tests 
       Sentence-Completion or Fill-in-the-Blank Tests 
       Essay Tests 
       What to Do When Your Test Is Returned 
Keys to Success: Be Prepared 
Notes 
Exercises 

8 Empower Yourself: Strategies for Success 
Empower Yourself by Discovering Your Character Strengths 
Empower Yourself by Building on Strengths from Your Family, Culture, and Community 
Empower Yourself by Taking Care of Your Mental Health 
       Managing Thoughts and Feelings 
       Increase Awareness of Negative Thought Patterns 
Increasing Resilience 
       Strategies to Build Resilience 
Empower Yourself by Managing Stress and Relaxing 
       What Is Stress? 
       Stress-Reducing Thoughts 
       Using Mindfulness to Relax 
       Using Breathing Techniques for Relaxation 
       Calming Your Mind 
       Relaxing Your Body 
       Quick Relaxation Strategies 
       Social Media and Stress 
Empower Yourself by Focusing on Wellness 
       Longevity in the Blue Zones 
       Exercise, Learning, and Mental Health 
       Good Nutrition 
       Benefits of Getting Enough Sleep 
       Choose Wellbeing by Avoiding Harmful Substances 
Empower Yourself by Taking Steps to Increase Happiness 
Empower Yourself by Reflecting on Your Life Purpose 
Keys to Success: Empower Yourself to Find Help When You Need It 
Notes 
Exercises 

Glossary 
Index

Marsha Fralick

Dr. Marsha Fralick has been recognized as an Outstanding First-Year Student Advocate by the National Resource Center for the First-Year Experience and Students in Transition for excellence in teaching, curriculum development, and leadership over the last 43 years. She has brought together research in psychology, education, neuroscience, health, and career development to provide students with strategies for college, career, and lifelong success. Her college and career success materials are now used by community colleges and universities nationwide and in Canada. She has a doctorate from the University of Southern California with an emphasis in career counseling, a master’s degree in counseling from the University of Redlands, and a bachelor’s degree in Spanish and English from Arizona State University. She has a passion for helping students achieve their goals and dreams in life through developing a positive self-concept and increasing both their skills and motivation to achieve success.

The tenth edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interest and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete their education. It provides the basic skills for success in college and throughout life. 

College and Career Success: 

  • Incorporates the latest research on motivation, positive psychology, mindset, and grit to improve the persistence rate of college students.
  • Helps students choose a major by assessing their personality types, multiple intelligences, emotional intelligence, interests, skills, and values.
  • Contains information on current career trends, career outlook, the career decision making process, educational planning, and using social media for finding employment. 
  • Includes a new chapter on mental and physical wellbeing.
  • Includes an online portfolio with career assessment results and links to the O*Net database for career research.
  • Translates the latest research in psychology, education, and neuroscience into practical learning strategies for students.
  • Emphasizes the need for math success and provides practical strategies for studying math.
  • Helps students think positively about the future, clarify what happiness means to them, and work toward attaining happiness in life.
  • Has an interactive online edition, College & Career Success Online.
     

College & Career Success will enhance student learning through: 

  • Interactive activities that engage students in learning, including self-assessments, frequent quizzes, and journal entries.
  • Individual and group activities.
  • The accompanying College Success 1 website located at: www.collegesuccess1.com contains faculty and student resources, including interactive classroom exercises, handouts, video suggestions, PowerPoints, test banks, Word documents for the journal entries, Internet links to supplemental content, and much more. 

 

 

Professors - Looking for an interactive textbook experience that unlocks student potential?

HumanEsources, in partnership with Kendall Hunt Publishing, hosts an interactive online version of textbooks authored by Dr. Fralick.

View the Interactive Online Version

The interactive version uses the latest technology to include:

  • Interactive exercises with immediate scoring and feedback.
  • Quizzes that are automatically scored. 
  • Career assessments that appear in relevant chapters. The assessments include active links to career research and available job openings through Indeed.com. 
  • Course management integration which enables faculty to view, grade, and provide student feedback online and within the course management system. Quiz grades and faculty graded work are automatically entered the gradebook.
  • Ease of customization. 
  • Direct purchase of access codes to avoid bookstore markups.
  • Online support materials including interactive classroom exercises, handouts, PowerPoint presentations and test banks.
  • Customer Care that provides setup and support for students and faculty. 
  • Data on student success and retention. 

Preface 
Features of This Book 
Acknowledgments 
About the Author 

1 Understanding Motivation 
What Do I Want from College? 
What Is the Value of a College Education?
Choosing a Major and Career 
How to Be Motivated 
Your Mindset Makes a Difference 
       Grit: A Powerful Tool for Student Success
       Thinking Positively about the Future 
       Find Something Interesting in Your Studies 
       Avoid Multi-Tasking 
       Intrinsic or Extrinsic Motivation 
       Locus of Control 
       Other Ways to Improve Motivation 
Success Is a Habit 
       Eight Steps to Change a Habit 
Keys to Success: Persistence 
Notes 
Exercises 

2 Choosing Your Major 
Making a Career Decision 
       Steps in Making a Career Decision 
Choose a Major That Matches Your Gifts and Talents 
Understanding Personality Types 
       Extraversion or Introversion 
       Sensing or Intuition 
       Thinking or Feeling 
       Judging or Perceiving 
Personality and Career Choice 
Personality and Preferred Work Environment 
Exploring Your Personal Strengths 
       Build on Your Strengths 
       Using Emotional Intelligence in Your Personal Life and Career
Exploring Your Interests 
       Realistic 
       Investigative 
       Artistic 
       Social 
       Enterprising 
       Conventional 
Using Values to Make Important Life Decisions 
Work Skills for the Twenty-First Century 
Career Trends 2024–2030 
Artificial Intelligence 
       Working from Home 
       Flexibility 
       Diversity at Work 
       Preference for Soft Skills 
       Green Jobs 
       Finance and Business 
       Entrepreneurship and Small
       Business 
       Higher Earnings in STEM Occupations 
       Increased Need for Education 
       Increasing Opportunities in Healthcare, Social Service, Computer, and Mathematical Occupations 
       Declining Careers in Manufacturing, Retail Trade, Sales, and Administrative Support 
Career Outlook 
Keys to Success 
Notes 
Exercises 

3 Managing Time and Money 
What Are My Lifetime Goals? 
       A Goal or a Fantasy? 
The ABCs of Time Management 
Manage Your Time with Artificial Intelligence or a Web Application 
       Suggestions for Dealing with Technology Addiction 
How to Estimate Study and Work Time 
Schedule Your Success 
       What Is Your Chronotype? 
       Using a Schedule 
       If You Dislike Schedules 
       Manage Your Time with Arti­ficial Intelligence or a Web Application 
Time Management Tricks 
       Divide and Conquer 
       Do the First Small Step 
       The 80/20 Rule 
       Aim for Excellence, Not Perfection 
       Make Learning Fun by Finding a Reward 
       Take a Break 
       Learn to Say No Sometimes 
Dealing with Time Bandits 
Dealing with Procrastination 
Why Do We Procrastinate? 
Tips for Dealing with Procrastination 
Managing Your Money 
The Best Ideas for Becoming Financially Secure 
Money Management Tips for College Students 
Need More Money? Explore Employment, Financial Aid, and Scholarships 
Keys to Success: Do What Is Important First 
Notes 
Exercises 

4 Improve Your Memory 
Improving Your Memory 
       Memory: Short Term Versus Long Term 
       Forgetting 
       Minimizing Forgetting 
Practical Memory Techniques Based on Brain Science 
       Think Positively about Learning 
       Develop an Interest 
       See the Big Picture First 
       Meaningful Organization 
       The Magical Number 7 Theory 
       Visualization 
       Intend to Remember 
       Elaboration 
       Distribute the Practice 
       Create a Basic Background 
       Stress and Emotions 
Using Mnemonics and Other Memory Tricks 
       Acrostics 
       Acronyms 
       Peg Systems 
       Loci Systems 
       Visual Clues 
       Say It Aloud 
       Have a Routine 
       Write It Down 
       Remembering Names 
Keys to Success: Positive Thinking 
Notes 
Exercises 

5 Improve Your Study Skills 
Neuroscience and Practical Learning Strategies 
       Visual Learning Strategies 
       Audio Learning Strategies 
       Tactile Learning Techniques 
       Kinesthetic Learning Strategies 
       Olfactory Learning Strategies 
       Gustatory Learning Strategies 
Applying Memory Strategies to Reading 
       A Study System for Reading a College
       Textbook: SQ4R 
       Reading Strategies for Different Subjects 
       Improving Reading Concentration 
       Guidelines for Marking Your Textbook 
Tips for Online Learners 
       Advantages of Online Learning 
       Challenges of Online Learning 
       Balance Freedom with Responsibility 
       Establish a Personal Schedule
       Minimize Distractions 
       Read the Syllabus 
       Online Learning and Memory 
       Review Tools 
       Online Assessment 
       Expect More Writing 
How to Be Successful in Your Math Courses 
*A Student Perspective: How to Be Successful in Math 
Keys to Success: Create Your Success 
Notes 
Exercises 

6 Taking Notes, Writing, and Speaking 
Why Take Notes? 
The College Lecture 
How to Be a Good Listener 
Handwritten Notes and Memory 
Tips for Good Note Taking 
Note-Taking Systems 
       The Cornell Format 
       The Outline Method 
       The Mind Map 
       Taking Notes in Math 
Improving Note-Taking Efficiency 
       Telegraphic Sentences 
       Signal Words 
How to Review Your Notes 
Power Your Writing with Artificial Intelligence 
       Beware of Plagiarism 
       Prepare 
       Organize 
       Write 
       Writer’s Block 
       Edit and Revise 
       Final Steps 
Effective Public Speaking 
       Learn to Relax 
       Preparing and Delivering Your Speech 
Keys to Success: Be Selective 
Notes 
Exercises 

7 Test Taking 
Preparing for Tests 
       Attend Every Class 
       Distribute the Practice
       Schedule a Time and a Place for Studying 
       Test Review Tools 
       Reviewing Effectively 
       Predicting Test Questions 
       Preparing for an Open-Book Test 
       Emergency Procedures 
       Ideas That Don’t Work 
Dealing with Test Anxiety 
Dealing with Math Anxiety 
       Math Tests 
Taking Tests 
       True-False Tests 
       Multiple-Choice Tests 
       Matching Tests 
       Sentence-Completion or Fill-in-the-Blank Tests 
       Essay Tests 
       What to Do When Your Test Is Returned 
Keys to Success: Be Prepared 
Notes 
Exercises 

8 Empower Yourself: Strategies for Success 
Empower Yourself by Discovering Your Character Strengths 
Empower Yourself by Building on Strengths from Your Family, Culture, and Community 
Empower Yourself by Taking Care of Your Mental Health 
       Managing Thoughts and Feelings 
       Increase Awareness of Negative Thought Patterns 
Increasing Resilience 
       Strategies to Build Resilience 
Empower Yourself by Managing Stress and Relaxing 
       What Is Stress? 
       Stress-Reducing Thoughts 
       Using Mindfulness to Relax 
       Using Breathing Techniques for Relaxation 
       Calming Your Mind 
       Relaxing Your Body 
       Quick Relaxation Strategies 
       Social Media and Stress 
Empower Yourself by Focusing on Wellness 
       Longevity in the Blue Zones 
       Exercise, Learning, and Mental Health 
       Good Nutrition 
       Benefits of Getting Enough Sleep 
       Choose Wellbeing by Avoiding Harmful Substances 
Empower Yourself by Taking Steps to Increase Happiness 
Empower Yourself by Reflecting on Your Life Purpose 
Keys to Success: Empower Yourself to Find Help When You Need It 
Notes 
Exercises 

Glossary 
Index

Marsha Fralick

Dr. Marsha Fralick has been recognized as an Outstanding First-Year Student Advocate by the National Resource Center for the First-Year Experience and Students in Transition for excellence in teaching, curriculum development, and leadership over the last 43 years. She has brought together research in psychology, education, neuroscience, health, and career development to provide students with strategies for college, career, and lifelong success. Her college and career success materials are now used by community colleges and universities nationwide and in Canada. She has a doctorate from the University of Southern California with an emphasis in career counseling, a master’s degree in counseling from the University of Redlands, and a bachelor’s degree in Spanish and English from Arizona State University. She has a passion for helping students achieve their goals and dreams in life through developing a positive self-concept and increasing both their skills and motivation to achieve success.