Communicating in the Sport Industry: A Practical Guide

Communication in the Sport Industry, a Practical Guide heeds the call for more learning and sport management instruction based in reality. You may have heard the maxim: Tell me and I forget; teach me and I may remember; involve me and I learn. The chapters written for this text seek to give practical advice that makes students feel more involved in their own learning. We treat students as if they are on the cusp of being professionals and arm them with the skills they are going to need to communicate effectively in the sport industry. Another goal of the book is to connect the academic disciplines of sport communication and sport management. In many curricula, these disciplines exist in different programs. This book finds their nexus and exploits it to the advantage of students who must become effective communicators as professionals to accomplish important goals for themselves and their workplaces.