Today, students and professionals need to know more about media: what is emerging and what is new. They need suggestions of how to creatively use technology to communicate in industry.
Communication and Emerging Media: What’s Trending Now is an easy-reading book that tells the story of communication and media. It is designed to encourage the reader to think in a new way—to creatively anticipate how they could take what they already know to expand their abilities as professionals.
Each of the chapters, that focus on a specific medium or topic, are written by specialists in the field, possessing diverse perspectives, research, and theoretical foundations related to communication and cyberspace.
To encourage retention, Works Cited and micro byte definition / fact vignettes, and review questions are included in each chapter.
Carie S. Tucker Lambert & Maribeth Schlobohm
Chapter 1—History of Communication and Media
Christopher J. Ryan
Chapter 2—Future of Media: A Mobile Mindset
Chapter 3—Virtual Social Communication
Chapter 4—Marketing, Communication, and Corporate Media
Julie M. Davis
Chapter 5—Global Crisis Communication
John Casey Gooch
Chapter 6—Health Communication and Resources
Emily Michalak Loader & Carie S. Tucker Lambert
Chapter 7—Communication via Cyberplay at Work, School, and Play
Chapter 8—Media in Education and Lifelong Learning
Chapter 9—Cyberlaw, Privacy, and eCommerce
Chapter 10—Communication and Ethics
Amber Lancaster & Carie S. Tucker Lambert
Editor and Author Biographies
Impressive is the word that came to mind when I saw the write up describing authors Carie Lambert and Maribeth Schlobohm. Schlobohm works as a teacher of professional and technical writing at the University of Texas. Lambert holds a PhD in technical communication and rhetoric from Texas Tech and also teaches at the University of Texas.
Together these two developed 10 impressive chapters in Communication and Emerging Media: What’s Trending Now. The topics are a grab bag on the general topic of communication and emerging technologies. What ties the chapters together is each writer’s chapter having a background of work at the University of Texas. Here is a glimpse at the topics with a focus on how emerging media influences communication: mobile as a force in the future, social communication, marketing communication, health communication, education and learning, cyberlaw, and ethics.
Health communication seemed to me an especially interesting topic. The authors of that chapter note if you Google medicine you will find over 80 million Web pages in about 0.32 seconds. If you Google medicine in about 0.28 seconds, you will see over 1 million Web pages. And the topic is not just big on the Web. It is big on Twitter, Facebook, Pinterest, Tumblr, and the like. Government websites also exist with examples including Center for Disease Control, Health.gov, Medicare.gov, National Institute of Health.
Emerging media becomes an important tool here not just to disseminate information but also for fundraising as with the recent ice bucket challenge raising money for ALS (amyotrophic lateral sclerosis).
What does the future hold? Could it be the ability to print an organ or personalized drugs? Will we continue with trends such as booking online and electronic medical records? Will telemedicine continue to improve and serve rural areas?
There are pros and cons to the use of emerging media regarding medicine. The related chapter covers some and provides great food for thought. This holds true for the other sections of Communication and Emerging Media. If you have an interest in emerging media and education, you should find the book of interest. If you are a teacher, this book might be a great pick for your students.
Review written by STC Associate Fellow Jeanette Evans
November 2016 issue of STC's Technical Communication Journal