Communication for Today and Tomorrow

Author(s): Rich Underwood

Edition: 1

Copyright: 2023

Pages: 148

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$80.00

ISBN 9798765781241

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Preface 
Author Bio

UNIT 1: COMMUNICATION FOR TODAY AND TOMORROW

CHAPTER 1: COMMUNICATION IN TODAY’S CHANGING WORLD
What Is Diversity 
What Is Communication? 
Process
Symbols 
Meaning and Understanding
Models of Communication 
Linear Model of Communication 
Interactive Model of Communication
Transactional Model of Communication 
Communication Factors
Cultural Factors
Environmental Factors
Psychological Factors
Communication Competence
Awareness
Knowledge 
“Think Before You Speak”
Emotion
A Final Thought 
Case Study Activities

CHAPTER 2: COMMUNICATION AND CULTURE
What Is Culture?
Levels of Culture 
Surface Level of Culture 
Intermediate Level of Culture
Deep Level of Culture
Cocultures
Relationship between Communication and Culture
Individualistic versus Collectivistic 
Language
Power 
Chronemics (Time)
A Final Thought 
Cultural Case Study Activities

CHAPTER 3: GROUP COMMUNICATION 
What Is a Small Group?
Group Phases
Advantages of Group Work 
Disadvantages of Groups
Group Leadership
Group Decision-Making 
A Final Thought 
Group Case Study Activities

UNIT 2: COMMUNICATION THEORY

CHAPTER 4: PERCEPTION
The Perception Process
The Triangle of Meaning 
Self-Concept 
Self-Fulfilling Prophecy 
Self-Esteem 
Self-Disclosure 
Benefits of Self-Disclosure
Risks of Self-Disclosure 
Stereotyping
A Final Thought 
Perception Case Study Activities

CHAPTER 5: ETHICS AND COMMUNICATION
Honesty
Respect 
Integrity 
Ethical Guidelines
Family
Religion 
Culture 
Ethical Principles
Trust 
Fairness
Confidentiality
Fidelity 
Choice
The Risk of Ethical Communication
Morality 
A Final Thought
Ethical Case Study Activities

CHAPTER 6: VERBAL COMMUNICATION
What Is Verbal Communication? 
Symbolism 
Interpretation
Rules 
Verbal Communication Meaning 
Denotative Meaning
Connotative Meaning
Abstraction Ladder 
Proper Use of Language 
Nonspecific Language 
Harmful Language 
Hate Speech 
Prejudiced Language
Improve Language Usage
A Final Thought 
Case Study Activities

CHAPTER 7: NONVERBAL COMMUNICATION 
Nonverbal Characteristics
We Believe Nonverbal Communication
Nonverbal Is Functional
Types of Nonverbal Communication
Facial Expressions 
Eye Contact (Oculesics)
Body Language (Kinesics)
Touch (Haptics)
Space (Proxemics) 
Appearance 
Voice (Paralanguage) 
A Final Thought 
Case Study Activities

CHAPTER 8: LISTENING 
Listening Difficulties
Listening Goals
Why Are We Poor Listeners?
Noise 
Pseudo-listening
Distracted Listening
Information Overload
Listening Responses
A Final Thought 
Case Study Activities

UNIT 3: INTERPERSONAL COMMUNICATION

CHAPTER 9: RELATIONSHIP FORMATION
Why Do We Form Relationships?
Physical Characteristics
Attributes
Uncertainty Avoidance
Does the Reward Outweigh the Risk? 
Types of Relationships
Family 
Friendship/Social Relationship
Romantic Relationships
Relationship Formation and Self-Disclosure
Relationship Development Theory 
Coming Together Phase 
Coming Apart Phase 
A Final Thought 
Relationship Formation Case Study Activities

CHAPTER 10: CONFLICTS IN RELATIONSHIPS
Conflict Defined
Language Use in a Conflict
Conflict Resolution
Gibb Theory of Behavior
Thomas–Killman Theory
Cultural Factors
A Final Thought 
Relationship Formation Case Study Activities

UNIT 4: PUBLIC SPEAKING

CHAPTER 11: PUBLIC COMMUNICATION 
Negative Thoughts = Negative Actions 
Public Speaking Basics
Organize Your Thoughts 
Outlining 
Delivery
Use Language That Will Fit Your Audience 
Practice, Practice, Practice
A Final Thought 
Outline Template and Example 
Works Cited

CHAPTER 12: INFORMATIVE PRESENTATIONS
What Makes an Informative Presentation?
Functions of Informative Presentations
Informative Presentation Guidelines
Don’t ASSUME What the Audience Knows 
Relate Subject Directly to Your Audience 
Don’t Be too Technical 
Get to the Point 
Personalize Your Ideas
Informative Presentation Topics
Presentation Regarding a Person 
Presentation about an Object 
Presentation About a Place 
Presentation About an Event
Presentation about a Process (How . . .) 
Opinion-Based Presentations
Presentation About a Concept
Presentation About an Issue
A Final Thought 

CHAPTER 13: PERSUASIVE PRESENTATIONS 
Persuasive Factors
Ethos 
Pathos
Logos 
Persuasive Appeals
Proposition of Fact
Proposition of Value
Proposition of Policy
Fallacies in Persuasive Presentations 
Persuasive Presentation Organization 
Monroe Motivated Sequence 
Problem-Cause-Solution
A Final Thought

Rich Underwood

Rich Underwood is a Professor Emeritus of Communication Studies at Kirkwood Community College in Cedar Rapids, Iowa.

Rich graduated from Purdue University with a Bachelor’s degree in Mass Communication and a Master’s degree in Communication theory. Rich has over 38 years of teaching experience. He has received numerous awards including a Distinguished Service Award, and President of the Kirkwood Faculty Association where he received a Distinguished Service Award. Rich has served as the Co-coordinator of the First Year College experience. He has been a member of the Central States Communication Association where he served as the Coordinator of the Community College Interest Group. Rich has presented several papers on student growth in higher education.

Preface 
Author Bio

UNIT 1: COMMUNICATION FOR TODAY AND TOMORROW

CHAPTER 1: COMMUNICATION IN TODAY’S CHANGING WORLD
What Is Diversity 
What Is Communication? 
Process
Symbols 
Meaning and Understanding
Models of Communication 
Linear Model of Communication 
Interactive Model of Communication
Transactional Model of Communication 
Communication Factors
Cultural Factors
Environmental Factors
Psychological Factors
Communication Competence
Awareness
Knowledge 
“Think Before You Speak”
Emotion
A Final Thought 
Case Study Activities

CHAPTER 2: COMMUNICATION AND CULTURE
What Is Culture?
Levels of Culture 
Surface Level of Culture 
Intermediate Level of Culture
Deep Level of Culture
Cocultures
Relationship between Communication and Culture
Individualistic versus Collectivistic 
Language
Power 
Chronemics (Time)
A Final Thought 
Cultural Case Study Activities

CHAPTER 3: GROUP COMMUNICATION 
What Is a Small Group?
Group Phases
Advantages of Group Work 
Disadvantages of Groups
Group Leadership
Group Decision-Making 
A Final Thought 
Group Case Study Activities

UNIT 2: COMMUNICATION THEORY

CHAPTER 4: PERCEPTION
The Perception Process
The Triangle of Meaning 
Self-Concept 
Self-Fulfilling Prophecy 
Self-Esteem 
Self-Disclosure 
Benefits of Self-Disclosure
Risks of Self-Disclosure 
Stereotyping
A Final Thought 
Perception Case Study Activities

CHAPTER 5: ETHICS AND COMMUNICATION
Honesty
Respect 
Integrity 
Ethical Guidelines
Family
Religion 
Culture 
Ethical Principles
Trust 
Fairness
Confidentiality
Fidelity 
Choice
The Risk of Ethical Communication
Morality 
A Final Thought
Ethical Case Study Activities

CHAPTER 6: VERBAL COMMUNICATION
What Is Verbal Communication? 
Symbolism 
Interpretation
Rules 
Verbal Communication Meaning 
Denotative Meaning
Connotative Meaning
Abstraction Ladder 
Proper Use of Language 
Nonspecific Language 
Harmful Language 
Hate Speech 
Prejudiced Language
Improve Language Usage
A Final Thought 
Case Study Activities

CHAPTER 7: NONVERBAL COMMUNICATION 
Nonverbal Characteristics
We Believe Nonverbal Communication
Nonverbal Is Functional
Types of Nonverbal Communication
Facial Expressions 
Eye Contact (Oculesics)
Body Language (Kinesics)
Touch (Haptics)
Space (Proxemics) 
Appearance 
Voice (Paralanguage) 
A Final Thought 
Case Study Activities

CHAPTER 8: LISTENING 
Listening Difficulties
Listening Goals
Why Are We Poor Listeners?
Noise 
Pseudo-listening
Distracted Listening
Information Overload
Listening Responses
A Final Thought 
Case Study Activities

UNIT 3: INTERPERSONAL COMMUNICATION

CHAPTER 9: RELATIONSHIP FORMATION
Why Do We Form Relationships?
Physical Characteristics
Attributes
Uncertainty Avoidance
Does the Reward Outweigh the Risk? 
Types of Relationships
Family 
Friendship/Social Relationship
Romantic Relationships
Relationship Formation and Self-Disclosure
Relationship Development Theory 
Coming Together Phase 
Coming Apart Phase 
A Final Thought 
Relationship Formation Case Study Activities

CHAPTER 10: CONFLICTS IN RELATIONSHIPS
Conflict Defined
Language Use in a Conflict
Conflict Resolution
Gibb Theory of Behavior
Thomas–Killman Theory
Cultural Factors
A Final Thought 
Relationship Formation Case Study Activities

UNIT 4: PUBLIC SPEAKING

CHAPTER 11: PUBLIC COMMUNICATION 
Negative Thoughts = Negative Actions 
Public Speaking Basics
Organize Your Thoughts 
Outlining 
Delivery
Use Language That Will Fit Your Audience 
Practice, Practice, Practice
A Final Thought 
Outline Template and Example 
Works Cited

CHAPTER 12: INFORMATIVE PRESENTATIONS
What Makes an Informative Presentation?
Functions of Informative Presentations
Informative Presentation Guidelines
Don’t ASSUME What the Audience Knows 
Relate Subject Directly to Your Audience 
Don’t Be too Technical 
Get to the Point 
Personalize Your Ideas
Informative Presentation Topics
Presentation Regarding a Person 
Presentation about an Object 
Presentation About a Place 
Presentation About an Event
Presentation about a Process (How . . .) 
Opinion-Based Presentations
Presentation About a Concept
Presentation About an Issue
A Final Thought 

CHAPTER 13: PERSUASIVE PRESENTATIONS 
Persuasive Factors
Ethos 
Pathos
Logos 
Persuasive Appeals
Proposition of Fact
Proposition of Value
Proposition of Policy
Fallacies in Persuasive Presentations 
Persuasive Presentation Organization 
Monroe Motivated Sequence 
Problem-Cause-Solution
A Final Thought

Rich Underwood

Rich Underwood is a Professor Emeritus of Communication Studies at Kirkwood Community College in Cedar Rapids, Iowa.

Rich graduated from Purdue University with a Bachelor’s degree in Mass Communication and a Master’s degree in Communication theory. Rich has over 38 years of teaching experience. He has received numerous awards including a Distinguished Service Award, and President of the Kirkwood Faculty Association where he received a Distinguished Service Award. Rich has served as the Co-coordinator of the First Year College experience. He has been a member of the Central States Communication Association where he served as the Coordinator of the Community College Interest Group. Rich has presented several papers on student growth in higher education.