Contemporary Cases in Event Management
Edition: 1
Copyright: 2017
Pages: 246
Edition: 1
Copyright: 2017
Pages: 244
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Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course.
Contemporary Cases in Event Management includes:
- learning outcomes identified for each case study.
- case summaries and discussion questions.
- key words, references and additional resources in most of the provided cases.
About the Authors
Case 1 – Corporate Meetings: A Case Study in Adult Learning
Introduction
Learning Outcomes
Background: Range Corp
Event Design and Site Selection
Event Promotion
Technology
Logistics and Suppliers
Conference Schedule
Adult Learning Strategies
Financials
Sustainability
Event Evaluation
Summary
Discussion Questions
Keywords
References
Additional Resources
Case 2 – Indian (South Asian) Wedding: A Case Study
Introduction and Background
Event Design and Schedule of Events
Site Selection
Event Promotion/Target Markets
Technology Use
Suppliers/Vendors
Logistics
Risk Management
Finance, Budget, Contracts
Stainability
Event Evaluation/ROI
Summary
Discussion Questions
References
Additional Resources
Case 3 – Community Event: A Case Study—Organizing a PRIDE March and Festival
Introduction and Background
Learning Objectives for this Case Study
The Situation
The Presenting Challenge
Information about PRIDE
Audience
Teaching Information
Assignment Options
References
Case 4 – Consumer show: A case study of promotion of the Des Moines Home + Garden Show
Introduction and Background
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Other Suppliers
Logistics
Risk Management
Finance and Budget Philosophy
Promotion Evaluation
Key Terms
Discussion Questions
References
Additional Resources
Case Study Methodology
Exhibit 1. Types of Sales Promotion
Exhibit 2. Current Sales Promotions of Des Moines Homes + Garden Show
Exhibit 3. Stage Schedule
Exhibit 4. Stakeholders
Exhibit 5. Level of Promotion Evaluation Worksheet
Case 5 – Cause related event: A Case Study of the Celebration Exotic Car Festival
Introduction and Background
Learning Outcomes
Theoretical Background
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Logistics
Risk Management
Finance, Budgets, and Contracts
Event Evaluation/ROI
Discussion Questions
References
Case 6 – The Pineapple Ball®: A Case Study of Sponsorships
Introduction
Learning Outcomes
Theoretical Background
Event Objectives
Event Design and Program Components
Site Selection
Event Promotion
Technology Use
Other Suppliers
Logistics
Risk Management
Finance, Budgets and Contracts
Sustainability
Event Evaluation/Return on Investment
Summary
Discussion Questions
Key Terms
References
Additional Resources
Case 7 – USTA National Campus from Announcement to the Grand Opening: A Case Study in Corporate Communications
Introduction
Case Study Focus
Learning Outcomes
Background
Theoretical Background
Event Purpose
Event Design
Site Selection
Event Promotion/Target Markets
Technology
Other Suppliers
Logistics
Risk Management/Finance, Budgets, Contracts
Event Evaluation
Summary
Key Terms
Discussion Questions
References
Case 8 – Association Meetings: A Case Study in Sense of Community
Introduction
Learning Outcomes
Theoretical Background (Sense of Community)
Background: Cerebral Medical Association
Event Design and Logistics
Conference Schedule
Site Selection
Technology
Additional Suppliers
Event Promotion
Risk Management
Financials
Event Evaluation
Summary
Discussion Questions
Keywords
References
Additional Resources
Case 9 – CEDIA Trade Show Case Study
Situation
Student Learning Outcomes
The Market/Economy
About CEDIA
CEDIA Expo
Event Components
Stakeholders
Location Details/Logistics
Finance/Budget/Contracts
Suppliers
Technology Usage
Risk Management
Sustainability
Summary
Discussion Questions
Case 10 – Incentive Travel: A Case Study
in Channel Distribution Incentives
Introduction
Learning Outcomes
Theoretical Background History and Current Situation
2017 Cooper Lighting Company Incentive Travel Summary
Event Design
Site Selection
Promotion Marketing Material
Travel Arrangement
Schedule of Events
Evaluation
Suppliers
Budget
Return on Investment
Summary
Key Terms
References
Additional Resources
Case 11 – Community Music Festival: A Case Study in Risk Management
Introduction and Background
Learning Outcomes
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Other Suppliers
Logistics
Risk Management
Finance, Budget, Contracts
Sustainability
Event Evaluation/ROI
Summary
Appendix A
Appendix B
Case 12 – Government Meeting: A Case Study of Protocol and Ethics
Abstract
Introduction
Learning Outcomes
Background
Pre-Conference Planning
Contract between GSA and ABC Resort
GSA Team-Building Activity Contract
Audio-Visual Services Contract
Food and Beverage Expenditures
Other Expenditures
Conclusion
Discussion Questions
References
Additional Resources
Case 13 – Stakeholder Engagement during the 2010 FIFA World Cup™, South Africa, Nelspruit Host City
Introduction
Learning Outcomes
Theoretical Foundation
Overview and Background of the
2010 FIFA World Cup™ South Africa, Nelspruit Host City
Nelspruit Host City (Government)
Community Involvement
Environment
Tourist
Tourism Sector
Concluding Thoughts
Discussion Questions
References
Case 14 – International Meet-Centive Case Study Elite Customer Annual Trip
Introduction and Background
Target Markets
Site Selection
Finance, Budget, Contracts
Event Promotion
Event Design
Technology Usage
Vendors/Suppliers
Sustainability
Event Evaluations/ROI
Summary
Deborah Breiter Terry, Ph.D. is a professor at the Rosen College of Hospitality Management at the University of Central Florida. She has been at UCF since 2000 and served as the chair of the Tourism, events, and Attractions Department from 2004 until 2011. During her time as chair, the College introduced the Bachelor of Science in Event Management, the first of its kind in the United States. There are presently about 1100 students majoring in Event Management at UCF. The Professional Convention Management Association (PCMA), the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), and the local chapter of Meeting Professionals International (MPI) have recognized Dr. Breiter Terry for her contributions to higher education for hospitality and events. She recently earned her CEM (Certified in Exhibition Management) from the International Association for Exhibitions and Events (IAEE). Dr. Breiter Terry has published dozens of journal articles, most of them related to the convention industry. Her publications can be found in Tourism Management, The Hospitality Research Journal, The Journal of Convention and Event Tourism as well as other well respected journals.
Dr. Amanda Cecil is in her 15th year on the Indiana University’s Tourism, Convention and Event Management faculty and 5th year as department chair. As an associate professor, she teaches several courses in event management and international tourism. Dr. Cecil’s professional career started in association and corporate event planning prior to joining the IU faculty. She also spent time working in various areas, including business travel management, customer service, destination marketing, collegiate sport management, and convention and special events planning.
Her research interest involves linking business travel and tourism trends to the convention/meeting market. Additionally, Dr. Cecil has scholarly interests in the development of competency-based curriculum models and the impact of experiential learning, specifically service learning pedagogies. She has consulting experience in instructional design for educational programs in customer service, business travel management, strategic meeting management, sports travel management, and event management. In 2011, she was appointed as the Dean of Education for the Global Business Travel Association’s (GBTA) Academy. She also collaborated with the Indiana hospitality and tourism community to create the 2012 Super Service Program that was launched during the 2012 Super Bowl. To date over 30,000 individuals in the hospitality community have taken the training program.
Dr. Cecil has published in many tourism journals, including The Journal of Convention and Event Tourism, The Journal of Teaching in Travel & Tourism, The Journal of Sustainable Development, The European Journal of Tourism Research, and Tourism Today. Additionally, she serves as an associate editor for the Journal of Convention & Event Tourism. She is actively involved in Global Business Travel Association (GBTA), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), and the Council on Hotel, Restaurant and Institutional Education (CHRIE).
Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course.
Contemporary Cases in Event Management includes:
- learning outcomes identified for each case study.
- case summaries and discussion questions.
- key words, references and additional resources in most of the provided cases.
About the Authors
Case 1 – Corporate Meetings: A Case Study in Adult Learning
Introduction
Learning Outcomes
Background: Range Corp
Event Design and Site Selection
Event Promotion
Technology
Logistics and Suppliers
Conference Schedule
Adult Learning Strategies
Financials
Sustainability
Event Evaluation
Summary
Discussion Questions
Keywords
References
Additional Resources
Case 2 – Indian (South Asian) Wedding: A Case Study
Introduction and Background
Event Design and Schedule of Events
Site Selection
Event Promotion/Target Markets
Technology Use
Suppliers/Vendors
Logistics
Risk Management
Finance, Budget, Contracts
Stainability
Event Evaluation/ROI
Summary
Discussion Questions
References
Additional Resources
Case 3 – Community Event: A Case Study—Organizing a PRIDE March and Festival
Introduction and Background
Learning Objectives for this Case Study
The Situation
The Presenting Challenge
Information about PRIDE
Audience
Teaching Information
Assignment Options
References
Case 4 – Consumer show: A case study of promotion of the Des Moines Home + Garden Show
Introduction and Background
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Other Suppliers
Logistics
Risk Management
Finance and Budget Philosophy
Promotion Evaluation
Key Terms
Discussion Questions
References
Additional Resources
Case Study Methodology
Exhibit 1. Types of Sales Promotion
Exhibit 2. Current Sales Promotions of Des Moines Homes + Garden Show
Exhibit 3. Stage Schedule
Exhibit 4. Stakeholders
Exhibit 5. Level of Promotion Evaluation Worksheet
Case 5 – Cause related event: A Case Study of the Celebration Exotic Car Festival
Introduction and Background
Learning Outcomes
Theoretical Background
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Logistics
Risk Management
Finance, Budgets, and Contracts
Event Evaluation/ROI
Discussion Questions
References
Case 6 – The Pineapple Ball®: A Case Study of Sponsorships
Introduction
Learning Outcomes
Theoretical Background
Event Objectives
Event Design and Program Components
Site Selection
Event Promotion
Technology Use
Other Suppliers
Logistics
Risk Management
Finance, Budgets and Contracts
Sustainability
Event Evaluation/Return on Investment
Summary
Discussion Questions
Key Terms
References
Additional Resources
Case 7 – USTA National Campus from Announcement to the Grand Opening: A Case Study in Corporate Communications
Introduction
Case Study Focus
Learning Outcomes
Background
Theoretical Background
Event Purpose
Event Design
Site Selection
Event Promotion/Target Markets
Technology
Other Suppliers
Logistics
Risk Management/Finance, Budgets, Contracts
Event Evaluation
Summary
Key Terms
Discussion Questions
References
Case 8 – Association Meetings: A Case Study in Sense of Community
Introduction
Learning Outcomes
Theoretical Background (Sense of Community)
Background: Cerebral Medical Association
Event Design and Logistics
Conference Schedule
Site Selection
Technology
Additional Suppliers
Event Promotion
Risk Management
Financials
Event Evaluation
Summary
Discussion Questions
Keywords
References
Additional Resources
Case 9 – CEDIA Trade Show Case Study
Situation
Student Learning Outcomes
The Market/Economy
About CEDIA
CEDIA Expo
Event Components
Stakeholders
Location Details/Logistics
Finance/Budget/Contracts
Suppliers
Technology Usage
Risk Management
Sustainability
Summary
Discussion Questions
Case 10 – Incentive Travel: A Case Study
in Channel Distribution Incentives
Introduction
Learning Outcomes
Theoretical Background History and Current Situation
2017 Cooper Lighting Company Incentive Travel Summary
Event Design
Site Selection
Promotion Marketing Material
Travel Arrangement
Schedule of Events
Evaluation
Suppliers
Budget
Return on Investment
Summary
Key Terms
References
Additional Resources
Case 11 – Community Music Festival: A Case Study in Risk Management
Introduction and Background
Learning Outcomes
Event Design
Site Selection
Event Promotion/Target Markets
Technology Use
Other Suppliers
Logistics
Risk Management
Finance, Budget, Contracts
Sustainability
Event Evaluation/ROI
Summary
Appendix A
Appendix B
Case 12 – Government Meeting: A Case Study of Protocol and Ethics
Abstract
Introduction
Learning Outcomes
Background
Pre-Conference Planning
Contract between GSA and ABC Resort
GSA Team-Building Activity Contract
Audio-Visual Services Contract
Food and Beverage Expenditures
Other Expenditures
Conclusion
Discussion Questions
References
Additional Resources
Case 13 – Stakeholder Engagement during the 2010 FIFA World Cup™, South Africa, Nelspruit Host City
Introduction
Learning Outcomes
Theoretical Foundation
Overview and Background of the
2010 FIFA World Cup™ South Africa, Nelspruit Host City
Nelspruit Host City (Government)
Community Involvement
Environment
Tourist
Tourism Sector
Concluding Thoughts
Discussion Questions
References
Case 14 – International Meet-Centive Case Study Elite Customer Annual Trip
Introduction and Background
Target Markets
Site Selection
Finance, Budget, Contracts
Event Promotion
Event Design
Technology Usage
Vendors/Suppliers
Sustainability
Event Evaluations/ROI
Summary
Deborah Breiter Terry, Ph.D. is a professor at the Rosen College of Hospitality Management at the University of Central Florida. She has been at UCF since 2000 and served as the chair of the Tourism, events, and Attractions Department from 2004 until 2011. During her time as chair, the College introduced the Bachelor of Science in Event Management, the first of its kind in the United States. There are presently about 1100 students majoring in Event Management at UCF. The Professional Convention Management Association (PCMA), the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), and the local chapter of Meeting Professionals International (MPI) have recognized Dr. Breiter Terry for her contributions to higher education for hospitality and events. She recently earned her CEM (Certified in Exhibition Management) from the International Association for Exhibitions and Events (IAEE). Dr. Breiter Terry has published dozens of journal articles, most of them related to the convention industry. Her publications can be found in Tourism Management, The Hospitality Research Journal, The Journal of Convention and Event Tourism as well as other well respected journals.
Dr. Amanda Cecil is in her 15th year on the Indiana University’s Tourism, Convention and Event Management faculty and 5th year as department chair. As an associate professor, she teaches several courses in event management and international tourism. Dr. Cecil’s professional career started in association and corporate event planning prior to joining the IU faculty. She also spent time working in various areas, including business travel management, customer service, destination marketing, collegiate sport management, and convention and special events planning.
Her research interest involves linking business travel and tourism trends to the convention/meeting market. Additionally, Dr. Cecil has scholarly interests in the development of competency-based curriculum models and the impact of experiential learning, specifically service learning pedagogies. She has consulting experience in instructional design for educational programs in customer service, business travel management, strategic meeting management, sports travel management, and event management. In 2011, she was appointed as the Dean of Education for the Global Business Travel Association’s (GBTA) Academy. She also collaborated with the Indiana hospitality and tourism community to create the 2012 Super Service Program that was launched during the 2012 Super Bowl. To date over 30,000 individuals in the hospitality community have taken the training program.
Dr. Cecil has published in many tourism journals, including The Journal of Convention and Event Tourism, The Journal of Teaching in Travel & Tourism, The Journal of Sustainable Development, The European Journal of Tourism Research, and Tourism Today. Additionally, she serves as an associate editor for the Journal of Convention & Event Tourism. She is actively involved in Global Business Travel Association (GBTA), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), and the Council on Hotel, Restaurant and Institutional Education (CHRIE).