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Contemporary Cases in Event Management

Author(s): Deborah Breiter Terry, Amanda K Cecil

Edition: 1

Copyright: 2017

Pages: 246

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Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course.

Contemporary Cases in Event Management includes:

  • learning outcomes identified for each case study.
  • case summaries and discussion questions.
  • key words, references and additional resources in most of the provided cases.

About the Authors

Case 1 – Corporate Meetings: A Case Study in Adult Learning

Introduction

Learning Outcomes

Background: Range Corp

Event Design and Site Selection

Event Promotion

Technology

Logistics and Suppliers

Conference Schedule

Adult Learning Strategies

Financials

Sustainability

Event Evaluation

Summary

Discussion Questions

Keywords

References

Additional Resources

Case 2 – Indian (South Asian) Wedding: A Case Study

Introduction and Background

Event Design and Schedule of Events

Site Selection

Event Promotion/Target Markets

Technology Use

Suppliers/Vendors

Logistics

Risk Management

Finance, Budget, Contracts

Stainability

Event Evaluation/ROI

Summary

Discussion Questions

References

Additional Resources

Case 3 – Community Event: A Case Study—Organizing a PRIDE March and Festival

Introduction and Background

Learning Objectives for this Case Study

The Situation

The Presenting Challenge

Information about PRIDE

Audience

Teaching Information

Assignment Options

References

Case 4 – Consumer show: A case study of promotion of the Des Moines Home + Garden Show

Introduction and Background

Event Design

Site Selection

Event Promotion/Target Markets

Technology Use

Other Suppliers

Logistics

Risk Management

Finance and Budget Philosophy

Promotion Evaluation

Key Terms

Discussion Questions

References

Additional Resources

Case Study Methodology

Exhibit 1. Types of Sales Promotion

Exhibit 2. Current Sales Promotions of Des Moines Homes + Garden Show

Exhibit 3. Stage Schedule

Exhibit 4. Stakeholders

Exhibit 5. Level of Promotion Evaluation Worksheet

Case 5 – Cause related event: A Case Study of the Celebration Exotic Car Festival

Introduction and Background

Learning Outcomes

Theoretical Background

Event Design

Site Selection

Event Promotion/Target Markets

Technology Use

Logistics

Risk Management

Finance, Budgets, and Contracts

Event Evaluation/ROI

Discussion Questions

References

Case 6 – The Pineapple Ball®: A Case Study of Sponsorships

Introduction

Learning Outcomes

Theoretical Background

Event Objectives

Event Design and Program Components

Site Selection

Event Promotion

Technology Use

Other Suppliers

Logistics

Risk Management

Finance, Budgets and Contracts

Sustainability

Event Evaluation/Return on Investment

Summary

Discussion Questions

Key Terms

References

Additional Resources

Case 7 – USTA National Campus from Announcement to the Grand Opening: A Case Study in Corporate Communications

Introduction

Case Study Focus

Learning Outcomes

Background

Theoretical Background

Event Purpose

Event Design

Site Selection

Event Promotion/Target Markets

Technology

Other Suppliers

Logistics

Risk Management/Finance, Budgets, Contracts

Event Evaluation

Summary

Key Terms

Discussion Questions

References

Case 8 – Association Meetings: A Case Study in Sense of Community

Introduction

Learning Outcomes

Theoretical Background (Sense of Community)

Background: Cerebral Medical Association

Event Design and Logistics

Conference Schedule

Site Selection

Technology

Additional Suppliers

Event Promotion

Risk Management

Financials

Event Evaluation

Summary

Discussion Questions

Keywords

References

Additional Resources

Case 9 – CEDIA Trade Show Case Study

Situation

Student Learning Outcomes

The Market/Economy

About CEDIA

CEDIA Expo

Event Components

Stakeholders

Location Details/Logistics

Finance/Budget/Contracts

Suppliers

Technology Usage

Risk Management

Sustainability

Summary

Discussion Questions

Case 10 – Incentive Travel: A Case Study

in Channel Distribution Incentives

Introduction

Learning Outcomes

Theoretical Background History and Current Situation

2017 Cooper Lighting Company Incentive Travel Summary

Event Design

Site Selection

Promotion Marketing Material

Travel Arrangement

Schedule of Events

Evaluation

Suppliers

Budget

Return on Investment

Summary

Key Terms

References

Additional Resources

Case 11 – Community Music Festival: A Case Study in Risk Management

Introduction and Background

Learning Outcomes

Event Design

Site Selection

Event Promotion/Target Markets

Technology Use

Other Suppliers

Logistics

Risk Management

Finance, Budget, Contracts

Sustainability

Event Evaluation/ROI

Summary

Appendix A

Appendix B

Case 12 – Government Meeting: A Case Study of Protocol and Ethics

Abstract

Introduction

Learning Outcomes

Background

Pre-Conference Planning

Contract between GSA and ABC Resort

GSA Team-Building Activity Contract

Audio-Visual Services Contract

Food and Beverage Expenditures

Other Expenditures

Conclusion

Discussion Questions

References

Additional Resources

Case 13 – Stakeholder Engagement during the 2010 FIFA World Cup™, South Africa, Nelspruit Host City

Introduction

Learning Outcomes

Theoretical Foundation

Overview and Background of the

2010 FIFA World Cup™ South Africa, Nelspruit Host City

Nelspruit Host City (Government)

Community Involvement

Environment

Tourist

Tourism Sector

Concluding Thoughts

Discussion Questions

References

Case 14 – International Meet-Centive Case Study Elite Customer Annual Trip

Introduction and Background

Target Markets

Site Selection

Finance, Budget, Contracts

Event Promotion

Event Design

Technology Usage

Vendors/Suppliers

Sustainability

Event Evaluations/ROI

Summary

Deborah Breiter Terry

Deborah Breiter Terry, Ph.D. is a professor at the Rosen College of Hospitality Management at the University of Central Florida. She has been at UCF since 2000 and served as the chair of the Tourism,  events, and Attractions Department from 2004 until 2011. During her time as chair, the College  introduced the Bachelor of Science in Event Management, the first of its kind in the United States. There are presently about 1100 students majoring in Event Management at UCF. The Professional Convention Management Association (PCMA), the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), and the local chapter of Meeting Professionals International (MPI) have recognized Dr. Breiter Terry for her contributions to higher education for hospitality and events. She recently earned her CEM (Certified in Exhibition Management) from the International Association for Exhibitions and Events (IAEE). Dr. Breiter Terry has published dozens of journal articles, most of them related to the convention industry. Her publications can be found in Tourism Management, The Hospitality Research Journal, The Journal of Convention and Event Tourism as well as other well respected journals.

Amanda K Cecil

Dr. Amanda Cecil is in her 15th  year on the Indiana University’s Tourism, Convention and Event  Management faculty and 5th year as department chair. As an associate professor, she teaches several courses in event management and international tourism. Dr. Cecil’s professional career started in  association and corporate event planning prior to joining the IU faculty. She also spent time working in various areas, including business travel management, customer service, destination marketing, collegiate sport management, and convention and special events planning.

Her research interest involves linking business travel and tourism trends to the convention/meeting market. Additionally, Dr. Cecil has scholarly interests in the development of competency-based curriculum models and the impact of experiential learning, specifically service learning pedagogies. She has consulting experience in instructional design for educational programs in customer service, business travel management, strategic meeting management, sports travel management, and event management. In 2011, she was appointed as the Dean of Education for the Global Business Travel Association’s (GBTA) Academy. She also collaborated with the Indiana hospitality and tourism community to create the 2012 Super Service Program that was launched during the 2012 Super Bowl. To date over 30,000 individuals in the hospitality community have taken the training program.

Dr. Cecil has published in many tourism journals, including The Journal of Convention and Event Tourism, The Journal of Teaching in Travel & Tourism, The Journal of Sustainable Development, The European Journal of Tourism Research, and Tourism Today. Additionally, she serves as an associate editor for the Journal of Convention & Event Tourism. She is actively involved in Global Business Travel Association (GBTA), Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), International Association of Exhibitions and Events (IAEE), and the Council on Hotel, Restaurant and Institutional Education (CHRIE).

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