Chapter 1 Introduction to
Ethics
What Is Ethics?
Levels and Stages of Ethical Development
Goals of Studying Ethics
Relativism
Chapter 2 Logical Approaches to
Ethical Reasoning
Casuistry
Toulmin's Model of Argument
Types of
Reasoning
Types of Fallacies
Chapter 3 Philosophical Approaches to
Ethical Reasoning
Consequentialism Theory
Deontological Theory
Virtue Theory
Combined Approaches to Ethics
Case Study Approach
Chapter 4 Issues of Honesty
Advertising
Electronic Media
Interpersonal Communication
Journalism
Public Communication
Public Relations
Chapter 5 Withholding versus Disclosing
Advertising
Electronic Media
Interpersonal Communication
Journalism
Blogs, Citizen Journalists and the Web
Public
Communication
Public Relations
Chapter 6 Confidentiality
Advertising
Electronic Media
Interpersonal Communication
Journalism
Public Communication
Public Relations
Codes
Professional and Scholarly Codes of Ethics
Introduction
American
Advertising Federation
American Association of Advertising Agencies
American Society of Media Photographers
American Women in Radio and
Television
Associated Press Managing Editors
Association of
Independent Information Professionals
Association of Information Technology
Professionals
International Webmasters Association
Interpersonal
Communication Guidelines
National Press Photographers Association
Persuasion Guidelines
Public Relations Society of America
Radio-Television News Directors Association
Small Group Communication
Guidelines
Society of Professional Journalists
The American Society
of Newspaper Editors
Case Studies
Honesty
Withholding versus
Disclosing Case Studies
Confidentiality
References
Index
