Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech
Author(s): BAKERSFIELD COLLEGE , Andrea Thorson , Mark Staller , Michael Korcok , Helen Acosta , John Giertz
Edition: 2
Copyright: 2014
Edition: 2
Copyright: 2018
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Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech incorporates multiple voices, perspectives, and approaches to mastering the art of public speaker. This contemporary, collaborative endeavor creates more space for the classroom instructor’s own voice. People of all ages, places in life, and employment situations can benefit from learning how to craft and deliver a powerful speech.
Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech by Andrea D. Thorson-Hevle, Mark L. Staller, and Michael M. Korcok:
- covers the traditional areas of public speaking, but it also dives deeper than most other texts, into conversations of language, technology, and verbal support.
- recognizes and addresses the importance of multicultural teaching and diversity in public speaking.
- is an affordable public speaking package accompanied with an interactive web component for deeper understanding and student engagement.
Preface
Foreword
Chapter 1: Introducing Public
Speaking
Mark L. Staller
Part 1: The Power and Purposes of Public
Speaking
Part 2: The Foundations of Public Speaking
Part 3: The Three Rhetorical Appeals
Part 4: The Transactional Communication
Model
Part 5: Public Speaking and Other Forms of
Communication
Part 6: Public Speaking and Ethics
NCA Credo for Ethical
Communication
Summary
Chapter 2: Managing Public
Speaking Anxiety
Mark L. Staller
Part 1: Ten Statements to Gauge Your PSA
Part 2: Ten Causes of PSA
Part 3: Ten Common Symptoms of PSA
Part 4: Ten Ways Not to Manage PSA
Part 5: Ten Ways to Reduce PSA Before Your
Speech
Part 6: Ten Ways to Reduce PSA During Your
Speech
Part 7: Ten Ways to Reduce PSA After Your
Speech
Part 8: Ten Exercises to Help Manage PSA
Part 9: Ten Inaccurate Thoughts Related
to PSA
Part 10: Ten Positive Affirmations to Help
Reduce PSA
Summary
Chapter 3: Considering Your
Audience
Andrea D. Thorson-Hevle
Consider Demographics
Demographics
Sex and Gender
Ethnicity
Age
Occupation
Disability
Education
Social, Political, and Other Cultural
Groups
Consider Psychographics
Attitudes
Values
Beliefs
Consider Occasion
Consider the Needs of the Audience
Consider the Speech Setting
Consider Means of Delivery
Summary
Chapter 4: Choosing a Speech
Topic
Michael M. Korcok
Chapter Overview
Getting to Your Thesis
The Speaking Situation
The Audience
The Speaker
General Purpose
Speeches to Inform
Speeches to Persuade
Special Occasion Speeches
Specific Purpose
Generating Ideas for Topics
Specific Purpose Walkthrough
Thesis Statement
Exceptional Thesis Statements
Common Mistakes
Summary
Chapter 5: Researching for
Your Speech
Andrea D. Thorson-Hevle
Evidence
Organize Your Research
Copy the Material You Will Actually Be
Using
Create a Working Reference Page
Put All of the Above Material in One
File
General Principles for Evaluating Evidence
It Must Be Relevant
It Must Be Generalizable
It Must Be Current
The Evidence Must Be Credible
The Evidence Must Be Trustworthy
It Must Display Competence
It Must Be Ethical
Potential Sources For Your Speech
Print Forms and Online Forms
Scholarly Journals
News Sources and Magazines
Documents and Reports
Encyclopedias, Dictionaries,
Almanacs 100
Books 100
Experience-Based Research 100
Interviews 100
Personal Experience 101
Nonprint Materials 102
Radio and Television Broadcasts 102
Online Sources 102
Evaluating Online Sources 104
Paraphrasing, Quoting, and Citing
Research 105
Summary 107
Chapter 6: Developing Verbal
Support 109
Mark Staller, Andrea Thorson-Hevle,
and Stef Donev
1. Definitions
When and How to Use Definitions
2. Facts
When and How to Use Facts
3. Surveys
When and How to Use Surveys
4. Statistics
When and How to Use Statistics
5. Comparisons
Extended Analogies
When and How to Use
Comparisons
6. Testimonies
When and How to Use Testimonies
7. Proverbs and Other Pithy Sayings
When and How to Use Proverbs and
Other Pithy Sayings
8. Examples
When and How to Use Examples
9. Stories
When and How to Tell Stories
10. Jokes
Type of Jokes
When and How to Tell Jokes
Paraphrasing and Quoting
Quoting
Paraphrasing
Verbally Citing Your Sources
Oral Citations with Different Types
of Verbal Support
Summary
Chapter 7: Organizing Your
Speech
Michael M. Korcok
Benefits of Speech Organization
Speech Organization Overview
The Introduction
Functions of the Introduction
Structure of the Introduction
Types of Openings
The Conclusion
Functions of the Conclusion
Structure of the Conclusion
The Body
Main Points
Transitions
Ordering Main Points
Summary
Chapter 8: Outlining Your
Speech
Mark L. Staller
Chapter 8 Outline
Part 1: The General Purposes Of Outlining
Part 2: General Guidelines For Outlining
General Guideline #1: Use Numbers and
Letters to Label Your Main Points and
Subpoints
General Guideline #2: Indent to Make
Your Main Points and Subpoints
Stand Out
General Guideline #3: Subdivide When
You Have Two or More Points to
Make
Part 3: Extemporaneous Preparation
Outlines
How to Make a Preparation
Outline
Part 4: Extemporaneous Delivery
Outlines
How to Make a Delivery Outline
Part 5: Impromptu Scratch Outlines
How to Make an Impromptu Scratch
Outline
How to Use an Impromptu Scratch
Outline
Part 6: Less Conventional Ways to Prepare and
Present a Speech
Summary
Chapter 9: Delivering Your
Speech
Mark L. Staller
The Visual and Aural Elements of Delivery
The Visual Elements of Delivery
The Aural Elements of Public
Speaking
The Four Major Types of Delivery
Impromptu Delivery
Manuscript Delivery
Memorized Delivery
Extemporaneous Delivery
Summary
Chapter 10: Making and Using
Presentation Aids
Andrea D. Thorson-Hevle
Graphs and Charts
Bar Chart
Line Chart
Pie Chart
Doughnut Chart
Pictograph
Table
Flow Chart
Tangible Objects/Props
Poster Board/Large Image Board
Transparencies
Handouts
Whiteboards/Chalkboards
Audio/Visual
Sensory Aids
Technological/Software-Based Presentation
Aids
Smart Boards
Software-Based Technologies
Repetition
Proximity and Alignment
High Quality Images
Edit Nonessentials
Creativity
The Five to Eight Rule
Powerpoint Design
Summary
Chapter 11: Using Technology:
A Quick Reference Guide
Helen Acosta
Consider the Space
Consider the Preparation Process
Learning to Love the Cloud
Consider Design
Good Design vs. Bad Design
Vision Trumps All Other Senses
Share One Idea at a Time
Simple is Better
Stimulate Multiple Senses
Use Evocative Images
PowerPoint Design Reminders from
Chapter 10
Mediated Presentations
Important Terms to Understand
Regarding
Mediated
Presentations
Preparing for Mediated
Presentations
Avoid Teleprompter Apps
Free Software Options
Backup Plans
Delivery Tips
Summary
Chapter 12: Critiquing and
Listening to Speeches
Neeley Hatridge and Vaun Thygerson
Hearing vs. Listening
The Listening Process
Selecting
Attending
Understanding
Evaluating
Recalling
Responding
Why Do We Listen?
Listening for Information and
Comprehension
Empathic Listening
Critical and Evaluative Listening
Appreciative Listening
Listening for Cultural
Understanding
Types of Listeners
Barriers to Listening
Types of Noise: Physical, Physiological,
Psychological, and Semantic
Poor Listening Habits
Listen More Effectively
Active Listening
Listening LADDER
Evaluating Your Listening Skills
Nonjudgmental Feedback
Dialogue Enhancers
Honor Silence
Practice Listening
Importance of Evaluating Oral
Presentation
Items for Evaluation: Structure, Content,
and Delivery
Structure
Content
Delivery
Process of Evaluating
The External Process
Essentials in Evaluation
Types of Feedback
The Psychology of Feedback
Self-Worth Theory
Self-Efficacy
When You Are Evaluated
Self-Feedback
Summary
Chapter 13: Using Language
Effectively
Andrea D. Thorson-Hevle
Language and Meaning
Language Tools
Meaningful Language
Vivid Language
Simple Language
Stylistic Language
Language as Power
Approach Language with Culture
in Mind
Oppressive Language to Avoid
Sexist Language
Sexuality/Gender
Ethnic Language
Disability Language
Physical Disability
Sensory Disability
Intellectual Disability
Summary
Chapter 14: Reasoning 329
John Giertz
Key Concepts
Aristotle’s Rhetorical Reasoning
Inductive Logic: Three Key Points
Generalization
Cause-Effect
Sign
Analogy
Toulmin’s Model of Reasoning
Deductive Reasoning
Fallacies of Logic
Fallacies
Summary
Chapter 15: Speaking to
Inform
Debra D. Thorson
Informative Speaking: What It Is and What
It Is Not
Selecting Your Topic
Goals
Objective
Be Credible, Timely, and Accurate
Significant
Clarity
Narrow Your Topic
Research
Introduction
Body
Conclusion
How We Learn
Organization Matters
Types of Informative Speech
A Speech to Describe
A Speech to Explain
A Speech to Demonstrate
Example of a Demonstration
Speech
The Importance of Ethics in an Informative
Speech
Summary
Chapter 16: Speaking
to Persuade
Helen Acosta
Persuasion Defined
The Persuasive Impulse
It’s All in Our Heads!
Neurological Landmines that Obliterate
Persuasion
Neurological Keys that Open
Minds
Focus On Who You Hope to Persuade
Four Types of Audiences
Frame Your Issue
Organize Your Speech for Maximum
Impact
Summary
Chapter 17: Speaking for
Special Occasions
Michael M. Korcok
Introduction
Special Occasion Speaking
Types of Special Occasion Speeches
The Speech of Introduction
The Speech of Welcome
The Speech of Farewell
The Speech of Presentation
The Acceptance Speech
The Dedication Speech
The Commencement Speech
The Speech of Tribute
The Eulogy
Types of Entertainment Speeches
Toasts
After-Dinner Presentations
Impromptu Speeches
Humor
Exaggeration Joke
Beware the Joke-Joke
Summary
About the Authors
Andrea Thorson-Hevle is a dedicated professor and author. With community college work from Bakersfield College, a BA from Bradley University, a MA from California State University, Long Beach, and some doctoral work from the University of California, Santa Barbara, Andrea has collected a variety of degrees. Her favorite areas of interest include: women’s studies, interpersonal communication, disability, education, law, and language. She has published several books in the Communication discipline and enjoys giving invited lectures on issues of oppression, women, and education.
Andrea is currently teaching pubic speaking, small group, interpersonal, and rhetoric and argumentation courses at Bakersfield College in Bakersfield, CA. She thanks her parents James and Debra Thorson for their sacrifices and faith that lead her to a successful life, as well as her dear friend Sarah Crachiolo for her support and humor through the years. She is especially grateful to her loving husband Justin for his unwavering encouragement and for giving her the three greatest blessings of her life: Montgomery, Sebastian, and James.
I belong to several academic co-cultures. As a student in a Great Books program at Saint Mary’s College in Moraga, California, I earned a BA in Liberal Arts and was the recipient of the Thomas Aquinas Award for outstanding achievement in the Liberal Arts. At the University of California at Berkeley I earned an MA and PhD in Rhetoric. My doctoral areas of concentration were rhetoric and philosophy in the classical world, modern rhetorical theory, and the rhetoric of philosophy. After completing my doctoral work, I taught for about 4 years at several Central Valley colleges in three different academic disciplines, English, Philosophy, and Speech. I taught courses in basic writing, research writing, technical writing, public speaking, critical thinking, and Introduction to Philosophy. Some of my academic identities, therefore, are writing instructor, speech instructor, liberal arts generalist, rhetorician, and philosopher.
For the past 22 years, I have taught full-time as a Professor of Communication at Bakersfield College. For my first 5 years, I alternated with my colleague Helen Acosta as coach and assistant coach of the Bakersfield College Speech and Debate Team, so Helen and I first developed our professional relationship as members of the California Speech and Debate community. For the past 17 years, I have been teaching Communication courses at Bakersfield College, including Public Speaking, Rhetoric and Argumentation, Intercultural Communication, Interpersonal Communication, and Small Group Communication. Collaborating with my colleagues in the Communication Department, I am a principle coauthor of four Communication textbooks: Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech; Small Group Work in the Real World: A Practical Approach; Let’s Get Personal: Creating Successful Relationships Through Effective Interpersonal Communication; and, now, Intercultural Communication: Building Relationships and Skills.
In addition to my academic co-cultures, the primary co-culture I am involved in outside of my college career is the conservative Christian co-culture. I have been an active member of my church denomination since I was a small child, and I have pastored a small church in Tehachapi, California, for about the past 20 years. For a large part of my life, I have travelled back and forth between this traditional religious co-culture and the secular academic co-culture. Studying and teaching Intercultural Communication has helped me to clarify and claim both of these major parts of my personal identity.
Studying and teaching intercultural communication has also helped me to discover my German roots. Although my last name is “Staller,” until 11 years ago (when I first started teaching Intercultural Communication) I only thought of myself as American—I had almost no ethnic identity. On an unconscious level, I had disassociated myself from anything German because I primarily thought of Adolf Hitler and Nazis when I thought of German culture. After researching my family background and my German heritage, I can now write proudly that I am German-American. The Stallers, I have learned, were German Lutheran farmers who immigrated to the eastern part of the United States in the late 1800s. I hope that my Intercultural Communication students can have similar experiences getting in touch with their own co-cultures and their own personal identities.
I wrote Chapter 1 (The Foundations of Intercultural Communication), Chapter 2 (Appreciating Both Sameness and Difference), Chapter 5 (Nonverbal Communication), Chapter 6 (Approaches to Conflict), and Chapter 7 (Values and Worldviews).
By the time you’re reading this, Michael is probably rich and famous and you have seen the videos and specials. In case we are not living in those possible worlds, a few words may be in order.
Michael was born in what used to be called Yugoslavia and his parents brought the family to the United States in the late 1960s. He grew up in the Midwest, joined the high school debate team, and competitive speaking transformed a shy bookish nerd into an outgoing, competitive, bookish nerd. For the next twenty-five years or so, he remained in intercollegiate policy debate as a competitor, coach, and program director.
Michael’s education has been all over the map, but he earned a BS in communication from Southern Illinois University and an MA in Rhetoric from Kansas State University. He has been teaching at Bakersfield College for more than a decade and these have been the most rewarding years of his life. He has been teaching Public Speaking for nearly three decades and has evaluated at least seventeen thousand speeches by more than four thousand students. Michael Korcok has experienced ears.
Michael’s life has been immeasurably enlivened by the love of his life and wife, Jessica. Their son John Edward is a minute-by-minute reminder of how amazing this world, among all possible worlds, is.
He is and always will be grateful to his mother Katerina and father Janko for a life filled with opportunity.
From my earliest memories college was an important co-culture in my life. When I was in preschool my dad was in college. First, he studied at Orange Coast College, and then he transferred to Long Beach State to complete his Bachelor’s Degree as well as his Master’s Degree in Communication. Once he completed his degree he was hired as an instructor and Speech and Debate coach at Bakersfield College. From 2nd grade through 10th grade I lived less than a mile from Bakersfield College, I grew up playing in the hallways where I work today. While college has always been part of my life, and an expected destiny, my own academic journey was one of struggle. As a dyslexic, even after a year of tutoring with a reading specialist, I often felt less intelligent than other students at school. I struggled with the work. My teachers were often disappointed because my large vocabulary and verbal skills gave them the expectation that I was above average but my written academic skills were far lower than many of my peers. I never saw myself as an academic but I knew that I loved learning new things and making new connections between ideas. My joys in school were always performance based: band, choir, and drama. Music was my major when I enrolled in college. In my first semester I also joined my dad’s Speech and Debate team. I struggled in my music classes and I excelled on the Speech and Debate team. I became a national champion and I learned to support the work of my teammates as a peer coach. I decided to become a Speech and Debate coach and became a Communication major when I entered my junior year of college. While I continued to struggle in courses outside of my major I thrived in my Communication courses, earning first a Bachelor’s Degree in Communication and then a Master’s Degree, both from CSU, Northridge. While in school I coached the Speech and Debate team at Los Angeles Valley College. A few months after graduation, I was hired as an instructor and Speech and Debate coach at Bakersfield College. After years in Southern California it felt good to return home.
Over 20 years ago, Mark Staller joined me as a coach and instructor in the Communication department at BC. On the surface it appears that Mark and I are exact opposites: I am extremely liberal, he is extremely conservative; I am a secular atheist, he is a devout Christian; I have no interest in ever having children, he has two wonderful adult children. Even our brains work differently. His ability to categorize ideas, ponder philosophical constructs, and conceptualize complex ideas simply astounds me. My understandings of the world do not tend toward the philosophical. I tend toward concrete understandings of the world. All those difference do not hold a candle to the similarities that have kept our friendship harmonious for 2 decades. We are both in love with learning, we are passionate about our work, we both have “absentminded professor” tendencies, and we both put family at the center of our lives. These similarities balance our differences.
Well into my 40s, I remained the youngest faculty member in the Communication Department at Bakersfield College. Luckily, 5 years ago we hired Bryan Hirayama. Bryan’s youth belies by his wideranging experience and expertise. Bryan gives me a glimpse of many experiences of the world that are far from my own. He and his active young family have a lifestyle that might be featured in a fitness magazine. Bryan has traveled and lived outside of the US, neither Mark or I share his global understanding. Beyond Bryan’s athleticism and cosmopolitan experiences, he has a drive and determination that inspires me.
Two years ago we were lucky to hire one of our long-time adjunct faculty, Talita Pruett, Talita’s love of Intercultural Communication initially brought us together and her knowledge, both theoretical and first-hand as a first generation American who moved here in College, consistently inspires me. Talita is part of a new generation of faculty at Bakersfield College who are teaching full-time and raising their young families. Her office is right next door to mine. I look forward to our, almost daily, conversation about our students, our work and our families.
Today, after 23 years at Bakersfield College, I have a wide variety of communities of which I am a part. I discuss these communities in the chapter titled, “Our Multifaceted Selves.” For my entire career I have taught between three and five public speaking courses per semester. I authored two chapters of the textbook Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech. In the early 2000s, I also began teaching Persuasion and I began teaching Intercultural Communication in 2008. Intercultural Communication, more than any other course I have ever taken or taught, has changed my approach to all of my interactions. When any instructor I meet says they would like to start teaching Intercultural Communication I always say “Get ready! It will change you!” . . . and it does! The skills necessary to be an effective intercultural communicator are all learnable and, as authors, we hope that this text will help you recognize, practice and begin to master them.
The relationship in my life that has taught me more about Intercultural Communication than any other is my relationship with my husband, Enrique. Enrique has provided me a window into a world entirely unlike my own. Together, over the last 27 years, we have created a two-person culture of our own. Without him my life would be far less exciting. Enrique has introduced me to more co-cultures than I ever imagined: Comic book and Science Fiction (and their conventions), Medieval Recreation Societies, Community Theatre, Hard Rock musicians, actors, composers, theater companies, and coffee aficionados. Together we have been poets, play producers, and members of a community chorus we co-founded. His life before we met was my polar opposite. He pushes me toward adventure and helps me check my perceptions when I would not notice the need on my own. . . . and he keeps me from wandering out into traffic . . . which is tremendously helpful. I wrote Chapter 8 (History vs. Histories), Chapter 9 (Our Multifaceted Identities), Chapter 4 (Verbal Communication), and Chapter 3 (Adaptation and Empathy).
John has taught public speaking, argumentation, persuasion, and forensics for over twenty-nine years, the last twenty-five at Bakersfield College. John has a BA and an MA in Speech Communication and a PhD in Rhetoric from Regent University. He has authored numerous papers for presentations and publications primarily in the areas of persuasion, political communication, and argumentation.
Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech incorporates multiple voices, perspectives, and approaches to mastering the art of public speaker. This contemporary, collaborative endeavor creates more space for the classroom instructor’s own voice. People of all ages, places in life, and employment situations can benefit from learning how to craft and deliver a powerful speech.
Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech by Andrea D. Thorson-Hevle, Mark L. Staller, and Michael M. Korcok:
- covers the traditional areas of public speaking, but it also dives deeper than most other texts, into conversations of language, technology, and verbal support.
- recognizes and addresses the importance of multicultural teaching and diversity in public speaking.
- is an affordable public speaking package accompanied with an interactive web component for deeper understanding and student engagement.
Preface
Foreword
Chapter 1: Introducing Public
Speaking
Mark L. Staller
Part 1: The Power and Purposes of Public
Speaking
Part 2: The Foundations of Public Speaking
Part 3: The Three Rhetorical Appeals
Part 4: The Transactional Communication
Model
Part 5: Public Speaking and Other Forms of
Communication
Part 6: Public Speaking and Ethics
NCA Credo for Ethical
Communication
Summary
Chapter 2: Managing Public
Speaking Anxiety
Mark L. Staller
Part 1: Ten Statements to Gauge Your PSA
Part 2: Ten Causes of PSA
Part 3: Ten Common Symptoms of PSA
Part 4: Ten Ways Not to Manage PSA
Part 5: Ten Ways to Reduce PSA Before Your
Speech
Part 6: Ten Ways to Reduce PSA During Your
Speech
Part 7: Ten Ways to Reduce PSA After Your
Speech
Part 8: Ten Exercises to Help Manage PSA
Part 9: Ten Inaccurate Thoughts Related
to PSA
Part 10: Ten Positive Affirmations to Help
Reduce PSA
Summary
Chapter 3: Considering Your
Audience
Andrea D. Thorson-Hevle
Consider Demographics
Demographics
Sex and Gender
Ethnicity
Age
Occupation
Disability
Education
Social, Political, and Other Cultural
Groups
Consider Psychographics
Attitudes
Values
Beliefs
Consider Occasion
Consider the Needs of the Audience
Consider the Speech Setting
Consider Means of Delivery
Summary
Chapter 4: Choosing a Speech
Topic
Michael M. Korcok
Chapter Overview
Getting to Your Thesis
The Speaking Situation
The Audience
The Speaker
General Purpose
Speeches to Inform
Speeches to Persuade
Special Occasion Speeches
Specific Purpose
Generating Ideas for Topics
Specific Purpose Walkthrough
Thesis Statement
Exceptional Thesis Statements
Common Mistakes
Summary
Chapter 5: Researching for
Your Speech
Andrea D. Thorson-Hevle
Evidence
Organize Your Research
Copy the Material You Will Actually Be
Using
Create a Working Reference Page
Put All of the Above Material in One
File
General Principles for Evaluating Evidence
It Must Be Relevant
It Must Be Generalizable
It Must Be Current
The Evidence Must Be Credible
The Evidence Must Be Trustworthy
It Must Display Competence
It Must Be Ethical
Potential Sources For Your Speech
Print Forms and Online Forms
Scholarly Journals
News Sources and Magazines
Documents and Reports
Encyclopedias, Dictionaries,
Almanacs 100
Books 100
Experience-Based Research 100
Interviews 100
Personal Experience 101
Nonprint Materials 102
Radio and Television Broadcasts 102
Online Sources 102
Evaluating Online Sources 104
Paraphrasing, Quoting, and Citing
Research 105
Summary 107
Chapter 6: Developing Verbal
Support 109
Mark Staller, Andrea Thorson-Hevle,
and Stef Donev
1. Definitions
When and How to Use Definitions
2. Facts
When and How to Use Facts
3. Surveys
When and How to Use Surveys
4. Statistics
When and How to Use Statistics
5. Comparisons
Extended Analogies
When and How to Use
Comparisons
6. Testimonies
When and How to Use Testimonies
7. Proverbs and Other Pithy Sayings
When and How to Use Proverbs and
Other Pithy Sayings
8. Examples
When and How to Use Examples
9. Stories
When and How to Tell Stories
10. Jokes
Type of Jokes
When and How to Tell Jokes
Paraphrasing and Quoting
Quoting
Paraphrasing
Verbally Citing Your Sources
Oral Citations with Different Types
of Verbal Support
Summary
Chapter 7: Organizing Your
Speech
Michael M. Korcok
Benefits of Speech Organization
Speech Organization Overview
The Introduction
Functions of the Introduction
Structure of the Introduction
Types of Openings
The Conclusion
Functions of the Conclusion
Structure of the Conclusion
The Body
Main Points
Transitions
Ordering Main Points
Summary
Chapter 8: Outlining Your
Speech
Mark L. Staller
Chapter 8 Outline
Part 1: The General Purposes Of Outlining
Part 2: General Guidelines For Outlining
General Guideline #1: Use Numbers and
Letters to Label Your Main Points and
Subpoints
General Guideline #2: Indent to Make
Your Main Points and Subpoints
Stand Out
General Guideline #3: Subdivide When
You Have Two or More Points to
Make
Part 3: Extemporaneous Preparation
Outlines
How to Make a Preparation
Outline
Part 4: Extemporaneous Delivery
Outlines
How to Make a Delivery Outline
Part 5: Impromptu Scratch Outlines
How to Make an Impromptu Scratch
Outline
How to Use an Impromptu Scratch
Outline
Part 6: Less Conventional Ways to Prepare and
Present a Speech
Summary
Chapter 9: Delivering Your
Speech
Mark L. Staller
The Visual and Aural Elements of Delivery
The Visual Elements of Delivery
The Aural Elements of Public
Speaking
The Four Major Types of Delivery
Impromptu Delivery
Manuscript Delivery
Memorized Delivery
Extemporaneous Delivery
Summary
Chapter 10: Making and Using
Presentation Aids
Andrea D. Thorson-Hevle
Graphs and Charts
Bar Chart
Line Chart
Pie Chart
Doughnut Chart
Pictograph
Table
Flow Chart
Tangible Objects/Props
Poster Board/Large Image Board
Transparencies
Handouts
Whiteboards/Chalkboards
Audio/Visual
Sensory Aids
Technological/Software-Based Presentation
Aids
Smart Boards
Software-Based Technologies
Repetition
Proximity and Alignment
High Quality Images
Edit Nonessentials
Creativity
The Five to Eight Rule
Powerpoint Design
Summary
Chapter 11: Using Technology:
A Quick Reference Guide
Helen Acosta
Consider the Space
Consider the Preparation Process
Learning to Love the Cloud
Consider Design
Good Design vs. Bad Design
Vision Trumps All Other Senses
Share One Idea at a Time
Simple is Better
Stimulate Multiple Senses
Use Evocative Images
PowerPoint Design Reminders from
Chapter 10
Mediated Presentations
Important Terms to Understand
Regarding
Mediated
Presentations
Preparing for Mediated
Presentations
Avoid Teleprompter Apps
Free Software Options
Backup Plans
Delivery Tips
Summary
Chapter 12: Critiquing and
Listening to Speeches
Neeley Hatridge and Vaun Thygerson
Hearing vs. Listening
The Listening Process
Selecting
Attending
Understanding
Evaluating
Recalling
Responding
Why Do We Listen?
Listening for Information and
Comprehension
Empathic Listening
Critical and Evaluative Listening
Appreciative Listening
Listening for Cultural
Understanding
Types of Listeners
Barriers to Listening
Types of Noise: Physical, Physiological,
Psychological, and Semantic
Poor Listening Habits
Listen More Effectively
Active Listening
Listening LADDER
Evaluating Your Listening Skills
Nonjudgmental Feedback
Dialogue Enhancers
Honor Silence
Practice Listening
Importance of Evaluating Oral
Presentation
Items for Evaluation: Structure, Content,
and Delivery
Structure
Content
Delivery
Process of Evaluating
The External Process
Essentials in Evaluation
Types of Feedback
The Psychology of Feedback
Self-Worth Theory
Self-Efficacy
When You Are Evaluated
Self-Feedback
Summary
Chapter 13: Using Language
Effectively
Andrea D. Thorson-Hevle
Language and Meaning
Language Tools
Meaningful Language
Vivid Language
Simple Language
Stylistic Language
Language as Power
Approach Language with Culture
in Mind
Oppressive Language to Avoid
Sexist Language
Sexuality/Gender
Ethnic Language
Disability Language
Physical Disability
Sensory Disability
Intellectual Disability
Summary
Chapter 14: Reasoning 329
John Giertz
Key Concepts
Aristotle’s Rhetorical Reasoning
Inductive Logic: Three Key Points
Generalization
Cause-Effect
Sign
Analogy
Toulmin’s Model of Reasoning
Deductive Reasoning
Fallacies of Logic
Fallacies
Summary
Chapter 15: Speaking to
Inform
Debra D. Thorson
Informative Speaking: What It Is and What
It Is Not
Selecting Your Topic
Goals
Objective
Be Credible, Timely, and Accurate
Significant
Clarity
Narrow Your Topic
Research
Introduction
Body
Conclusion
How We Learn
Organization Matters
Types of Informative Speech
A Speech to Describe
A Speech to Explain
A Speech to Demonstrate
Example of a Demonstration
Speech
The Importance of Ethics in an Informative
Speech
Summary
Chapter 16: Speaking
to Persuade
Helen Acosta
Persuasion Defined
The Persuasive Impulse
It’s All in Our Heads!
Neurological Landmines that Obliterate
Persuasion
Neurological Keys that Open
Minds
Focus On Who You Hope to Persuade
Four Types of Audiences
Frame Your Issue
Organize Your Speech for Maximum
Impact
Summary
Chapter 17: Speaking for
Special Occasions
Michael M. Korcok
Introduction
Special Occasion Speaking
Types of Special Occasion Speeches
The Speech of Introduction
The Speech of Welcome
The Speech of Farewell
The Speech of Presentation
The Acceptance Speech
The Dedication Speech
The Commencement Speech
The Speech of Tribute
The Eulogy
Types of Entertainment Speeches
Toasts
After-Dinner Presentations
Impromptu Speeches
Humor
Exaggeration Joke
Beware the Joke-Joke
Summary
About the Authors
Andrea Thorson-Hevle is a dedicated professor and author. With community college work from Bakersfield College, a BA from Bradley University, a MA from California State University, Long Beach, and some doctoral work from the University of California, Santa Barbara, Andrea has collected a variety of degrees. Her favorite areas of interest include: women’s studies, interpersonal communication, disability, education, law, and language. She has published several books in the Communication discipline and enjoys giving invited lectures on issues of oppression, women, and education.
Andrea is currently teaching pubic speaking, small group, interpersonal, and rhetoric and argumentation courses at Bakersfield College in Bakersfield, CA. She thanks her parents James and Debra Thorson for their sacrifices and faith that lead her to a successful life, as well as her dear friend Sarah Crachiolo for her support and humor through the years. She is especially grateful to her loving husband Justin for his unwavering encouragement and for giving her the three greatest blessings of her life: Montgomery, Sebastian, and James.
I belong to several academic co-cultures. As a student in a Great Books program at Saint Mary’s College in Moraga, California, I earned a BA in Liberal Arts and was the recipient of the Thomas Aquinas Award for outstanding achievement in the Liberal Arts. At the University of California at Berkeley I earned an MA and PhD in Rhetoric. My doctoral areas of concentration were rhetoric and philosophy in the classical world, modern rhetorical theory, and the rhetoric of philosophy. After completing my doctoral work, I taught for about 4 years at several Central Valley colleges in three different academic disciplines, English, Philosophy, and Speech. I taught courses in basic writing, research writing, technical writing, public speaking, critical thinking, and Introduction to Philosophy. Some of my academic identities, therefore, are writing instructor, speech instructor, liberal arts generalist, rhetorician, and philosopher.
For the past 22 years, I have taught full-time as a Professor of Communication at Bakersfield College. For my first 5 years, I alternated with my colleague Helen Acosta as coach and assistant coach of the Bakersfield College Speech and Debate Team, so Helen and I first developed our professional relationship as members of the California Speech and Debate community. For the past 17 years, I have been teaching Communication courses at Bakersfield College, including Public Speaking, Rhetoric and Argumentation, Intercultural Communication, Interpersonal Communication, and Small Group Communication. Collaborating with my colleagues in the Communication Department, I am a principle coauthor of four Communication textbooks: Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech; Small Group Work in the Real World: A Practical Approach; Let’s Get Personal: Creating Successful Relationships Through Effective Interpersonal Communication; and, now, Intercultural Communication: Building Relationships and Skills.
In addition to my academic co-cultures, the primary co-culture I am involved in outside of my college career is the conservative Christian co-culture. I have been an active member of my church denomination since I was a small child, and I have pastored a small church in Tehachapi, California, for about the past 20 years. For a large part of my life, I have travelled back and forth between this traditional religious co-culture and the secular academic co-culture. Studying and teaching Intercultural Communication has helped me to clarify and claim both of these major parts of my personal identity.
Studying and teaching intercultural communication has also helped me to discover my German roots. Although my last name is “Staller,” until 11 years ago (when I first started teaching Intercultural Communication) I only thought of myself as American—I had almost no ethnic identity. On an unconscious level, I had disassociated myself from anything German because I primarily thought of Adolf Hitler and Nazis when I thought of German culture. After researching my family background and my German heritage, I can now write proudly that I am German-American. The Stallers, I have learned, were German Lutheran farmers who immigrated to the eastern part of the United States in the late 1800s. I hope that my Intercultural Communication students can have similar experiences getting in touch with their own co-cultures and their own personal identities.
I wrote Chapter 1 (The Foundations of Intercultural Communication), Chapter 2 (Appreciating Both Sameness and Difference), Chapter 5 (Nonverbal Communication), Chapter 6 (Approaches to Conflict), and Chapter 7 (Values and Worldviews).
By the time you’re reading this, Michael is probably rich and famous and you have seen the videos and specials. In case we are not living in those possible worlds, a few words may be in order.
Michael was born in what used to be called Yugoslavia and his parents brought the family to the United States in the late 1960s. He grew up in the Midwest, joined the high school debate team, and competitive speaking transformed a shy bookish nerd into an outgoing, competitive, bookish nerd. For the next twenty-five years or so, he remained in intercollegiate policy debate as a competitor, coach, and program director.
Michael’s education has been all over the map, but he earned a BS in communication from Southern Illinois University and an MA in Rhetoric from Kansas State University. He has been teaching at Bakersfield College for more than a decade and these have been the most rewarding years of his life. He has been teaching Public Speaking for nearly three decades and has evaluated at least seventeen thousand speeches by more than four thousand students. Michael Korcok has experienced ears.
Michael’s life has been immeasurably enlivened by the love of his life and wife, Jessica. Their son John Edward is a minute-by-minute reminder of how amazing this world, among all possible worlds, is.
He is and always will be grateful to his mother Katerina and father Janko for a life filled with opportunity.
From my earliest memories college was an important co-culture in my life. When I was in preschool my dad was in college. First, he studied at Orange Coast College, and then he transferred to Long Beach State to complete his Bachelor’s Degree as well as his Master’s Degree in Communication. Once he completed his degree he was hired as an instructor and Speech and Debate coach at Bakersfield College. From 2nd grade through 10th grade I lived less than a mile from Bakersfield College, I grew up playing in the hallways where I work today. While college has always been part of my life, and an expected destiny, my own academic journey was one of struggle. As a dyslexic, even after a year of tutoring with a reading specialist, I often felt less intelligent than other students at school. I struggled with the work. My teachers were often disappointed because my large vocabulary and verbal skills gave them the expectation that I was above average but my written academic skills were far lower than many of my peers. I never saw myself as an academic but I knew that I loved learning new things and making new connections between ideas. My joys in school were always performance based: band, choir, and drama. Music was my major when I enrolled in college. In my first semester I also joined my dad’s Speech and Debate team. I struggled in my music classes and I excelled on the Speech and Debate team. I became a national champion and I learned to support the work of my teammates as a peer coach. I decided to become a Speech and Debate coach and became a Communication major when I entered my junior year of college. While I continued to struggle in courses outside of my major I thrived in my Communication courses, earning first a Bachelor’s Degree in Communication and then a Master’s Degree, both from CSU, Northridge. While in school I coached the Speech and Debate team at Los Angeles Valley College. A few months after graduation, I was hired as an instructor and Speech and Debate coach at Bakersfield College. After years in Southern California it felt good to return home.
Over 20 years ago, Mark Staller joined me as a coach and instructor in the Communication department at BC. On the surface it appears that Mark and I are exact opposites: I am extremely liberal, he is extremely conservative; I am a secular atheist, he is a devout Christian; I have no interest in ever having children, he has two wonderful adult children. Even our brains work differently. His ability to categorize ideas, ponder philosophical constructs, and conceptualize complex ideas simply astounds me. My understandings of the world do not tend toward the philosophical. I tend toward concrete understandings of the world. All those difference do not hold a candle to the similarities that have kept our friendship harmonious for 2 decades. We are both in love with learning, we are passionate about our work, we both have “absentminded professor” tendencies, and we both put family at the center of our lives. These similarities balance our differences.
Well into my 40s, I remained the youngest faculty member in the Communication Department at Bakersfield College. Luckily, 5 years ago we hired Bryan Hirayama. Bryan’s youth belies by his wideranging experience and expertise. Bryan gives me a glimpse of many experiences of the world that are far from my own. He and his active young family have a lifestyle that might be featured in a fitness magazine. Bryan has traveled and lived outside of the US, neither Mark or I share his global understanding. Beyond Bryan’s athleticism and cosmopolitan experiences, he has a drive and determination that inspires me.
Two years ago we were lucky to hire one of our long-time adjunct faculty, Talita Pruett, Talita’s love of Intercultural Communication initially brought us together and her knowledge, both theoretical and first-hand as a first generation American who moved here in College, consistently inspires me. Talita is part of a new generation of faculty at Bakersfield College who are teaching full-time and raising their young families. Her office is right next door to mine. I look forward to our, almost daily, conversation about our students, our work and our families.
Today, after 23 years at Bakersfield College, I have a wide variety of communities of which I am a part. I discuss these communities in the chapter titled, “Our Multifaceted Selves.” For my entire career I have taught between three and five public speaking courses per semester. I authored two chapters of the textbook Contemporary Public Speaking: How to Craft and Deliver a Powerful Speech. In the early 2000s, I also began teaching Persuasion and I began teaching Intercultural Communication in 2008. Intercultural Communication, more than any other course I have ever taken or taught, has changed my approach to all of my interactions. When any instructor I meet says they would like to start teaching Intercultural Communication I always say “Get ready! It will change you!” . . . and it does! The skills necessary to be an effective intercultural communicator are all learnable and, as authors, we hope that this text will help you recognize, practice and begin to master them.
The relationship in my life that has taught me more about Intercultural Communication than any other is my relationship with my husband, Enrique. Enrique has provided me a window into a world entirely unlike my own. Together, over the last 27 years, we have created a two-person culture of our own. Without him my life would be far less exciting. Enrique has introduced me to more co-cultures than I ever imagined: Comic book and Science Fiction (and their conventions), Medieval Recreation Societies, Community Theatre, Hard Rock musicians, actors, composers, theater companies, and coffee aficionados. Together we have been poets, play producers, and members of a community chorus we co-founded. His life before we met was my polar opposite. He pushes me toward adventure and helps me check my perceptions when I would not notice the need on my own. . . . and he keeps me from wandering out into traffic . . . which is tremendously helpful. I wrote Chapter 8 (History vs. Histories), Chapter 9 (Our Multifaceted Identities), Chapter 4 (Verbal Communication), and Chapter 3 (Adaptation and Empathy).
John has taught public speaking, argumentation, persuasion, and forensics for over twenty-nine years, the last twenty-five at Bakersfield College. John has a BA and an MA in Speech Communication and a PhD in Rhetoric from Regent University. He has authored numerous papers for presentations and publications primarily in the areas of persuasion, political communication, and argumentation.