Corporate Sport Marketing: Strategies and Applications for a Changing World
Edition: 4
Copyright: 2022
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Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research. This turn-key course package prepares students for the sport marketing industry by leading them on an experience through the busy and exciting world of sport marketing.
Available in a customizable, interactive online course package, Corporate Sport Marketing: Strategies and Applications for a Changing World:
· features discussion questions found in every chapter.
· includes numerous case studies with multiple discussion topics.
· provides an out take section on careers in sports marketing.
· offers excellent examples from the sports industry.
SECTION ONE: OVERVIEW, PLANNING, AND LEGAL ASPECTS
Chapter 1 - Overview of Corporate Sport Marketing
Chapter 2 - Planning for a Corporate Sport Marketing Program
Chapter 3 - Corporate Sport Marketing Legalities
SECTION TWO: TARGET MARKETING, CONSUMER LOYALTY, AND PRODUCT/PLACEMENT STRATEGY
Chapter 4 - Establish a Linkage Through Sport to the Target Market
Chapter 5 - Great Consumer Loyalty to Win
Chapter 6 - Developing and Managing a Product and Placement Strategy
SECTION THREE: PRICE, PRODUCT, AND BRAND EQUITY
Chapter 7 - Formulating a Price Strategy for Your Corporate Contributions
Chapter 8 - Adding Value Through Sport Promotion
Chapter 9 - Social Media for Effective Marketing
Chapter 10 - “Through Marketing” Sustainability for Achieving Brand Equity
Mark E. Moore is an Associate Professor in the Department of Kinesiology in the College of Health and Human Performance at East Carolina University. Dr. Moore teaches sport marketing and management courses including facility and event management and management of sport for people with disabilities. His research examines aspects of employment diversity and marketing in the sport industry.
Dr. Moore has held numerous positions in sports marketing including positions with the Pittsburgh Maulers, the Pittsburgh Pirates, the University of Pittsburgh Sports Information Office, and Temple University's athletic marketing department.
Mark holds a Ph.D. in sport marketing and an MBA in marketing from the University of Pittsburgh and a BSBA from Kent State University along with postdoctoral training from Temple University.
James (Jim) E. Zemanek, Jr., Ph.D. is a Professor of Marketing and Supply Chain Management in the College of Business at East Carolina University. Prior to joining East Carolina, Jim was the Director of Undergraduate Curriculum and Interim Program Coordinator for the Industrial Distribution Program in the College of Engineering at Texas A&M University.
His areas of expertise include sports marketing, sales force training, manufacturer-distributor relations, electronic commerce, and marketing strategy. Jim has conducted numerous seminars for both manufacturers and distributors, and has consulted and for a variety of firms concerning sports marketing, sales force development, electronic commerce, and distribution strategy.
Dr. Zemanek earned his B.B.A., M.S. (marketing), and Ph.D. in business all from Texas A&M University, College Station.
John F. Kros is a Professor of Marketing and Supply Chain Management in the College of Business at East Carolina University in Greenville, North Carolina. He is the author of several business texts. Dr. Kros is active in research within the athletic arena, the medical community, and in the supply chain profession. He teaches operations and supply chain management and spreadsheet modeling. Dr. Kros’s research areas include supply chain management improvements, sport management and marketing education, simulation/process analysis, quality control, and applied statistical analysis. He has published in numerous journals including Interfaces, Journal of Business Logistics, Marketing Education Review, Quality Engineering, Quality Reliability Engineering International, Computers and Operations Research, and Journal of the Operational Research Society. Before joining academia, Dr. Kros was employed in the manufacturing sector. His latest industry job was in electronics manufacturing with Hughes Network Systems (HNS), of Germantown, Maryland. HNS is a major manufacturer of electronic circuit boards, DSS satellite dishes, cellular phone and switching equipment, high-speed cable modems, and network computer satellite systems. John holds a bachelor of business administration degree from the University of Texas at Austin, a master of business administration from Santa Clara University, and a Ph.D. in systems engineering from the University of Virginia.