Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research. This turn-key course package prepares students for the sport marketing industry by leading them on an experience through the busy and exciting world of sport marketing.
Available in a customizable, interactive online course package, Corporate Sport Marketing: Strategies and Applications for a Changing World:
· features discussion questions found in every chapter.
· includes numerous case studies with multiple discussion topics.
· provides an out take section on careers in sports marketing.
· offers excellent examples from the sports industry.
SECTION ONE: OVERVIEW, PLANNING, AND LEGAL ASPECTS
Chapter 1 - Overview of Corporate Sport Marketing
Chapter 2 - Planning for a Corporate Sport Marketing Program
Chapter 3 - Corporate Sport Marketing Legalities
SECTION TWO: TARGET MARKETING, CONSUMER LOYALTY, AND PRODUCT/PLACEMENT STRATEGY
Chapter 4 - Establish a Linkage Through Sport to the Target Market
Chapter 5 - Great Consumer Loyalty to Win
Chapter 6 - Developing and Managing a Product and Placement Strategy
SECTION THREE: PRICE, PRODUCT, AND BRAND EQUITY
Chapter 7 - Formulating a Price Strategy for Your Corporate Contributions
Chapter 8 - Adding Value Through Sport Promotion
Chapter 9 - Social Media for Effective Marketing
Chapter 10 - “Through Marketing” Sustainability for Achieving Brand Equity