The Craft Beer Market Has Grown 16% During 2015
- Brewers Association, Boulder, CO
Craft Beverage Business Management addresses the unique challenges, primary tools, and advice for craft beverage entrepreneurs.
Future entrepreneurs need to find a way to stand out from the crowded and exponentially-growing craft beverage industry. One can stand out by understanding the ropes of the business, becoming an expert, and finally, getting ahead of his/her competitors. There’s no better place to start than with Craft Beverage Business Management.
Craft Beverage Business Management helps readers gain a better understanding of:
- estimating the profitability of the business and specific decisions with simplified calculations
- the high demand for business skills in the craft industry and why they are crucial to your success.
- the key elements and the chief purpose of a business plan.
- craft beverage marketing, distribution, financing and accounting.
- the different trends affecting the industry.
- the importance of finding uniqueness for your business within a popular market.
For Instructors, supporting classroom materials are available such as PowerPoints, quizzes, and suggested assignments.
Chapter 1 Introduction
Chapter 2 Concept Development
Chapter 3 Product and Process
Chapter 4 Ingredients
Chapter 5 Packaging
Chapter 6 Kegging
Chapter 7 Costs of Goods Sold
Chapter 8 Strategy
Chapter 9 Operations Plan
Chapter 10 Equipment
Chapter 11 Site and Facility
Chapter 12 Team
Chapter 13 Market & Concept
Chapter 14 Sales Forecasting
Chapter 15 Marketing and Distribution
Chapter 16 On- and Off-Premises Marketing & Distribution
Chapter 17 Inventory
Chapter 18 Food and Beverage Operations
Chapter 19 Legal Issues
Chapter 20 Funding
Chapter 21 Financial Statements