Craft Beverage Business Management

Author(s): Madeleine Pullman, John Frederick Harris

Edition: 1

Copyright: 2016

Pages: 396


Details: Print Product Only (SA,CP, Pak, all Print) |

The Craft Beer Market Has Grown 16% During 2015
- Brewers Association, Boulder, CO

Craft Beverage Business Management addresses the unique challenges, primary tools, and advice for craft beverage entrepreneurs.

Future entrepreneurs need to find a way to stand out from the crowded and exponentially-growing craft beverage industry. One can stand out by understanding the ropes of the business, becoming an expert, and finally, getting ahead of his/her competitors. There’s no better place to start than with Craft Beverage Business Management.

Craft Beverage Business Management helps readers gain a better understanding of:

  • estimating the profitability of the business and specific decisions with simplified calculations
  • the high demand for business skills in the craft industry and why they are crucial to your success.
  • the key elements and the chief purpose of a business plan.
  • craft beverage marketing, distribution, financing and accounting.
  • the different trends affecting the industry.
  • the importance of finding uniqueness for your business within a popular market.

For Instructors, supporting classroom materials are available such as PowerPoints, quizzes, and suggested assignments.

Chapter 1                 Introduction

Chapter 2                 Concept Development

Chapter 3                 Product and Process

Chapter 4                 Ingredients

Chapter 5                 Packaging

Chapter 6                 Kegging

Chapter 7                 Costs of Goods Sold

Chapter 8                 Strategy

Chapter 9                 Operations Plan

Chapter 10              Equipment

Chapter 11              Site and Facility

Chapter 12              Team

Chapter 13              Market & Concept

Chapter 14              Sales Forecasting

Chapter 15              Marketing and Distribution

Chapter 16              On- and Off-Premises Marketing & Distribution

Chapter 17              Inventory

Chapter 18              Food and Beverage Operations

Chapter 19              Legal Issues

Chapter 20              Funding

Chapter 21              Financial Statements

Madeleine Pullman

Madeleine (Mellie) Pullman is the Director of the Business of Craft Brewing On-line Education Program and Willamette Industries Professor of Supply Chain Management at Portland State University. She developed the craft business program, the first of its kind, in 2012 and since then hundreds of students have taken the courses, developed or joined craft businesses, and advanced their careers in the craft industry. She grew up in a beer family; her grandmother’s family owned the Schlitz Brewery, now part of the Pabst Brewing Company. In 1986, she became a Brewmaster/Owner of Wasatch Brewery in Park City, Utah and later, Hops Brewery in Scottsdale, Arizona.  She earned her Ph.D. in Business Administration, MBA and MS in Mechanical Engineering from the University of Utah. In addition to this book, she has multiple books and articles on the food & beverage industry, sustainability, supply chain management, and experiential service design.

John Frederick Harris

John Harris has been involved in the craft brewing industry for 30 years. In 2013, John opened Ecliptic Brewing in Portland, Oregon where he is the Brewmaster/Owner. He started his career as a brewer at McMenamins Hillsdale Brewpub in 1986. He left to become the founding Brewmaster at Deschutes Brewery in 1988 and then went on to serve as a Brewmaster at Full Sail Brewing in 1992. John was the first Craft Brewer Member of the MBAA National Technical Committee and a past President of the MBAA district NW. He served on the Oregon Brewers Guild Board. John’s awards are numerous, gold medals at the World Beer Cup and the Great American Beer Festival. He also received the Brewers Association Russell Schehrer Award for Innovation in Brewing in 2001. When not running his business you might find him playing washboard or staring at the stars with his telescope.

Related ISBN's: 9781465298164, 9781524903695




ISBN 9781465298164

Details Print Product Only (SA,CP, Pak, all Print)