Crafting Your Message: Practical Lessons in Management Communications
Edition: 1
Copyright: 2022
Edition: 1
Copyright: 2022
Choose Your Format
Choose Your Platform | Help Me Choose
$79.38
Ebook Package
$60.64
Crafting Your Message is a uniquely practical workbook designed for you, the instructor, to have the tools to teach complex concepts resulting in your students’ developing skills in crafting effective management communications. Joan and Randy believe communications are multi-dimensional and require an understanding of practical ways for creating, delivering, and receiving messages. The ultimate goal of this workbook is to complement your communications class curriculum, so your students will acquire management communication knowledge and competencies to be more competitive in the marketplace. Crafting Your Message can be used as a primary classroom text or supplement an existing one.
Critical updates, based on over 70 years of business communications experience, provide guidance for crafting communications for tough management situations such as decision-making, change management, conflict management, leadership, diversity, remote working, and motivating organizations. Most importantly, to promote student self-awareness and build communication competencies, each chapter contains a self-assessment, videos, flashcards, and quizzes. Scannable codes allow the online student to access materials quickly and efficiently throughout their learning experience.
Crafting Your Message provides the student with the AchieveWorks Personality Assessments. The results assist you and your student in understanding their preferred communication styles and of those around them. The goal is for your students to identify, develop and practice skills to become persuasive, supportive, and empathetic in their communications.
Each robust chapter provides compelling scenarios with interesting characters facing the same communication challenges you and your students may experience. These short, yet powerful case studies represent real-life scenarios of lessons we have learned from the business world. Scenarios include business restructuring, downsizing, difficult personalities, public speaking fear, constant change and work/life balance. Throughout the workbook, your students are challenged to understand the practical application of effective communications to help navigate through business situations. Paul Meyer, shares the essence of why this book is critical to you and your students, ‘Communication – the human connection – is key to personal and business success.’
About the Authors
Introduction
How to Use this Workbook
CHAPTER 1. Communication Essentials
CHAPTER 2. Organization Culture
CHAPTER 3. Motivation
CHAPTER 4. Listening
CHAPTER 5. Diversity
CHAPTER 6. Decision Making
CHAPTER 7. Change Management
CHAPTER 8. Conflict Management
CHAPTER 9. Leadership
CHAPTER 10. Virtual Communications
CHAPTER 11. Quick Tips
Not the End. The Beginning
Additional Learning Exercises
Popular lecturer, speaker, and business coach, Randy Felsenthal is currently an adjunct faculty member at Oakton College in Des Plaines, IL. Here he instructs management communications, business, marketing, sport marketing, and professional sales.
Randy is the managing member of Best U 2Day LLC, a consulting practice specializing in leadership, communications, strategic planning, and sales strategies. He also serves on the advisory board of a local Chicago Immigration Services Agency. Randy spent the bulk of his work in the energy industry in several roles in marketing and project management.
Randy graduated from the University of Illinois and holds a master’s degree in marketing from Webster University. He and his wife reside in Highland Park, IL and are blessed with two sons, daughters-in-law, and three adorable grandchildren.
Joan is an influential leader partnering with Fortune 500 company leaders to dynamically increase organization agility as a competitive advantage, through tapping into the talents of leaders and their organizations. She accelerates initiatives to address increasing velocity of change by igniting passion in organizations with action-oriented and engaging methods.
Her journey includes over 17 years of management consulting with Ernst & Young; thereafter, leadership roles in transformations at national and global insurance companies, pharmaceutical companies, and financial institutions. She orchestrates strategic transformations, bridging organizations to the future. Her expertise in strategy, change management, and program management contributes to successful results. Joan’s research of passion for performance unveils how important inspiration, connections, values, strengths, relevant roles, and making a difference is to people on high-performing teams.
Joan received her B.S. from Northern Illinois University in DeKalb, Illinois; her M.S. from DePaul University in Chicago, Illinois; and her Ph.D. in Organizational Development from Benedictine University in Lisle, Illinois. Joan lives in the Chicago area.
Crafting Your Message is a uniquely practical workbook designed for you, the instructor, to have the tools to teach complex concepts resulting in your students’ developing skills in crafting effective management communications. Joan and Randy believe communications are multi-dimensional and require an understanding of practical ways for creating, delivering, and receiving messages. The ultimate goal of this workbook is to complement your communications class curriculum, so your students will acquire management communication knowledge and competencies to be more competitive in the marketplace. Crafting Your Message can be used as a primary classroom text or supplement an existing one.
Critical updates, based on over 70 years of business communications experience, provide guidance for crafting communications for tough management situations such as decision-making, change management, conflict management, leadership, diversity, remote working, and motivating organizations. Most importantly, to promote student self-awareness and build communication competencies, each chapter contains a self-assessment, videos, flashcards, and quizzes. Scannable codes allow the online student to access materials quickly and efficiently throughout their learning experience.
Crafting Your Message provides the student with the AchieveWorks Personality Assessments. The results assist you and your student in understanding their preferred communication styles and of those around them. The goal is for your students to identify, develop and practice skills to become persuasive, supportive, and empathetic in their communications.
Each robust chapter provides compelling scenarios with interesting characters facing the same communication challenges you and your students may experience. These short, yet powerful case studies represent real-life scenarios of lessons we have learned from the business world. Scenarios include business restructuring, downsizing, difficult personalities, public speaking fear, constant change and work/life balance. Throughout the workbook, your students are challenged to understand the practical application of effective communications to help navigate through business situations. Paul Meyer, shares the essence of why this book is critical to you and your students, ‘Communication – the human connection – is key to personal and business success.’
About the Authors
Introduction
How to Use this Workbook
CHAPTER 1. Communication Essentials
CHAPTER 2. Organization Culture
CHAPTER 3. Motivation
CHAPTER 4. Listening
CHAPTER 5. Diversity
CHAPTER 6. Decision Making
CHAPTER 7. Change Management
CHAPTER 8. Conflict Management
CHAPTER 9. Leadership
CHAPTER 10. Virtual Communications
CHAPTER 11. Quick Tips
Not the End. The Beginning
Additional Learning Exercises
Popular lecturer, speaker, and business coach, Randy Felsenthal is currently an adjunct faculty member at Oakton College in Des Plaines, IL. Here he instructs management communications, business, marketing, sport marketing, and professional sales.
Randy is the managing member of Best U 2Day LLC, a consulting practice specializing in leadership, communications, strategic planning, and sales strategies. He also serves on the advisory board of a local Chicago Immigration Services Agency. Randy spent the bulk of his work in the energy industry in several roles in marketing and project management.
Randy graduated from the University of Illinois and holds a master’s degree in marketing from Webster University. He and his wife reside in Highland Park, IL and are blessed with two sons, daughters-in-law, and three adorable grandchildren.
Joan is an influential leader partnering with Fortune 500 company leaders to dynamically increase organization agility as a competitive advantage, through tapping into the talents of leaders and their organizations. She accelerates initiatives to address increasing velocity of change by igniting passion in organizations with action-oriented and engaging methods.
Her journey includes over 17 years of management consulting with Ernst & Young; thereafter, leadership roles in transformations at national and global insurance companies, pharmaceutical companies, and financial institutions. She orchestrates strategic transformations, bridging organizations to the future. Her expertise in strategy, change management, and program management contributes to successful results. Joan’s research of passion for performance unveils how important inspiration, connections, values, strengths, relevant roles, and making a difference is to people on high-performing teams.
Joan received her B.S. from Northern Illinois University in DeKalb, Illinois; her M.S. from DePaul University in Chicago, Illinois; and her Ph.D. in Organizational Development from Benedictine University in Lisle, Illinois. Joan lives in the Chicago area.