Creating Informational Media
Edition: 1
Copyright: 2022
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By the year 2022, online videos will make up more than 82 per cent of all consumer internet traffic—15 times higher than it was in 2017
FIPP: The Network for Global Media
Creating Informational Media emphasizes the foundation upon which every bit of meaningful media message built has less to do with content, and much more to do with ensuring that any media message generated is received in the same way as it was intended
Designed as an online, virtual learning package, Creating Informational Media:
- emphasizes the idea that some sort of informational media is always around students affording them free, unfettered access to the ultimate media laboratory from which to study.
- disavows the Content is King mantra. The foundation upon which every bit of meaningful media message is built has less to do with content and much more to do with ensuring that any media message generated is received in the same way as it was intended - Clarity is King.
- is flexible! It can be used in any face-to-face, hybrid, synchronous online, asynchronous online, or self-paced academic environment.
- is interactive! The online site integrates assignments, assessments, scenarios, and stunning visual images to encourage learning and interaction.
Introduction
Welcome
Why You Absolutely Need to Take This Course
How & What You Will Learn: Observation, Direct Comparison, Deconstruction
Layout, Navigation & Rationale for This Website
Creating Informational Media: The Overview
The Base of the Pyramid
Forms & Formats of Informational Media Covered in this Course
Informational Still Photography
Informational Speaker Support Presentations
Content Development and Instructional Design for Informational Media
Video for Informational Media
Archival and Stock Assets for Informational Media
Informational Still Photography: Communicating Through Photographic Images
Introduction
Origins: The Camera Obscura
Using Aperture to Control the Light
Recording the Image
Clarity Through Informational Photography: The Elements of Photographic Composition
Center of Interest
Lines
Rule of Thirds
Simplicity
Balance
Framing
Mergers
The Exposure Quartet: Four Facets of Control
How the Aperture Controls Exposure
Aperture Aesthetics: Controlling Depth of Field
How the Shutter Controls Exposure
Shutter Aesthetics: Controlling Perceived Motion
How Aperture and Shutter Work Together to Obtain Good Exposure
ISO, You Are So Sensitive!
How Automatic Exposure (mostly) Works
Illumination: The Fourth Variable
Exposure Settings: Auto, Manual, and the In-Betweens
Color Temperature and White Balance
When Good White Balance Goes Bad
Focal Length and Image Manipulation
What Focal Length Is
The Focal Length Four: Bending Reality with the Lens
Putting it All Together: Paying if Forward for YOU!
Informational Speaker Support Presentations
Death by PowerPoint Debunked
How Low Can You Go?
Digital Slides: The 900lb. Gorilla of Speaker Support
The Upside of Slides
The Downside of Slides
So, Where Does One Begin?
You Name Here
Working with Typefaces
I Shot the Serif
You Must Choose….Wisely
No Matter Your Type, Size Matters
But Wait, There’s More!
Working with Images, Aspect Ratio, and a Word from our Sponsors on Logos
Cropping
Image Resolution
Aspect Ratio
The Wonderful World of Color
Creating and Using Infographics for Slides
Transitions
The Trouble with Templates
Aaannd…That’s a Wrap
Content Development and Instructional Design for Informational Media
Planning(2)
So…Who is this for? Knowing Your Audience
Content Development, Research, and Resources
Consider Your Sources
Preventing Mission Creep
Personal & Organizational Taboos
How Much is Too Much? Considerations for Cognitive Load
Brain-Based Learning: Guidelines & Technique
Presenting a Process: Fundamentals for Task Analysis
Using Images to Enhance Written Instruction
Some Final Thoughts
Video for Informational Media
Video’s State of Play: The Paradigm Shift
Baseball Bats & Golf Clubs
Considering Video: Deal or No Deal?
The Brass Tacks: What Your Audience Absolutely Needs from Video
The Right Mindset
It’s Not About the Camera
It’s Not About the Shot
Informing Your Content
What We Will Not Cover
Creating Great Video with Your Phone
Persistence of Vision
Frames and Frame Rates
Differences in Standard Frame Rates: 30p vs 60p
Time for a P Break
Image Resolution: Possibilities and Constraints
Pixel Logic
The 4K in the Road
It All Depends on Your Aspect
Expose Yourself (I mean you video, silly!)
Phone Camera Lenses and Focal Length
Digital vs. Optical Zoom
How Focal Length Affects Moving Objects
Portrait or Landscape?
Supporting and Moving the Camera
Panning and Tilting Your Camera
Tracking Your Subject
Can You Hear Me Now? The Supreme Importance of Good Audio
Directional Microphones
Other Ways to Improve Your Audio
Consider Time to Reflect: It May be illuminating!
Working with Existing Light
Getting the LED Out
When Your Phone Just Isn’t Enough
Quibbles and Bits
I Think We’re Gonna Need a Bigger Club
Final Thoughts and the Road Ahead
Archival and Stock Assets for Informational Media
What’s the Difference?
Forward to the Past: How to Find and Use Archival Media
It’s Worth Repeating
Where do I start/What do I Need to Know First?
What is Public Domain?
What is Copyright?
What is ‘Fair Use’?
Why is This So Tricky?
When Public Domain Media can be Copyrighted
Motherlode: The Library of Congress
Research Example
Motherlode, Part Deux: The Internet Archive
Categories of Media Types, Collections, Research
Acquiring and Using Stock Media
Archival & Stock Media Licensing Options
Buyer Beware
Oh…Just One More Thing
Some Additional Resources
Jeff Hammond is an Associate Professor of Media Production at Metropolitan State University of Denver, and his career as a teacher in higher education spans twenty-six years.
Professor Hammond holds a bachelor’s in Technical Communication from Metropolitan State College of Denver and an MS in Education emphasizing instructional design from the University of Wisconsin-Stout. His distinctive approach to teaching media production is informed by the reality that informational media is at the forefront of modern-day digital communication serving business, the sciences, education, and commerce. Jeff’s students learn, apply, and combine concepts, techniques, and research for creating meaningful content through digital still photography, speaker support presentations, video, archival media, and more. In addition, aspects of audience-specific content research, design, and delivery are also of essential importance, so Professor Hammond’s curriculum delivers these necessary skills to students, resulting in greater clarity, professionalism, and purpose to their work.