Creative Thinking Strategy Workshop and the Student's Handbook on Understanding the Marketing Communication Creative Process

Ross Chowles spent 36 years as a creative in advertising, learning the craft of persuading consumers. In 994, Ross, along with his parents, started his own celebrated advertising and design agency.

Apart from the lessons learned in starting and growing his own business, was the gift of being in the world of advertising - the manifestation of marketing - the gift was to work alongside hundreds of businesses, from mom-n'-pop stores to huge corporations. From fashion to fast food. From retail to insurance. From cars to beer. Each experience was witnessing hundreds of business strategies and product launches. Each with its lesson in tow.

in 2016, Ross left the commercial world to teach fulltime. He currently teaches entrepreneurial and creative thinking at Michigan State University.