Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication. It answers the essential question: What do students need to understand about the role communication plays in contemporary society, the fundamentals of media production and the structure of communication industries to pursue a career as a communication professional.
The goals of Currents in Communication are to:
- Motivate students to think deeply and broadly about the study of communication
- Inform students about the role and impact of communication on society
- Introduce the basic concepts associated with media production, distribution, consumption and history as well as interpersonal and business communication.
- Describe the opportunities associated with a career in media
SECTION 1 THE COMMUNICATION EXPERIENCE
CHAPTER 1 Why Study Communication?
CHAPTER 2 Unmediated Interpersonal Communication
CHAPTER 3 Communication Theory and Media Analysis
CHAPTER 4 Communication Law and Ethics
SECTION 2 THE IMPACT OF COMMUNICATION
CHAPTER 5 Communication and Social Identity
CHAPTER 6 Communication and Politics
CHAPTER 7 Communication and the Marketplace
CHAPTER 8 Celebrity Culture
SECTION 3 PRODUCING MEDIA
CHAPTER 9 Evolution of Media Systems
CHAPTER 10 Media Forms and Genres
CHAPTER 11 Aesthetics, Design Principles, and Production Processes
SECTION 4 THE PROFESSIONAL WORLD
CHAPTER 12 The Basics of Business Communication
CHAPTER 13 Your Career in Communication