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Currents in Communication

Author(s): Elliot King

Edition: 3

Copyright: 2018

Pages: 435

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Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication. It answers the essential question: What do students need to understand about the role communication plays in contemporary society, the fundamentals of media production and the structure of communication industries to pursue a career as a communication professional. 

The goals of Currents in Communication are to:

  • Motivate students to think deeply and broadly about the study of communication
  • Inform students about the role and impact of communication on society
  • Introduce the basic concepts associated with media production, distribution, consumption and history as well as interpersonal and business communication.
  • Describe the opportunities associated with a career in media

 

PREFACE
INTRODUCTION

SECTION 1 THE COMMUNICATION EXPERIENCE
CHAPTER 1 Why Study Communication?
CHAPTER 2 Unmediated Interpersonal Communication
CHAPTER 3 Communication Theory and Media Analysis
CHAPTER 4 Communication Law and Ethics

SECTION 2 THE IMPACT OF COMMUNICATION
CHAPTER 5 Communication and Social Identity
CHAPTER 6 Communication and Politics
CHAPTER 7 Communication and the Marketplace
CHAPTER 8 Celebrity Culture

SECTION 3 PRODUCING MEDIA
CHAPTER 9 Evolution of Media Systems
CHAPTER 10 Media Forms and Genres
CHAPTER 11 Aesthetics, Design Principles, and Production Processes

SECTION 4 THE PROFESSIONAL WORLD
CHAPTER 12 The Basics of Business Communication
CHAPTER 13 Your Career in Communication

Elliot King

Related ISBN's: 9781524987497, 9781792465550

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ISBN 9781524987497

Details Electronic Delivery EBOOK 180 days