Currents in Communication

Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication. It answers the essential question: What do students need to understand about the role communication plays in contemporary society, the fundamentals of media production and the structure of communication industries to pursue a career as a communication professional. 

The goals of Currents in Communication are to:

• Motivate students to think deeply and broadly about the study of communication
• Inform students about the role and impact of communication on society
• Introduce the basic concepts associated with media production, distribution, consumption and history as well as interpersonal and business communication.
• Describe the opportunities associated with a career in media