Customer Service: First Impressions to Lasting Relationships

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Excellent customer service begins long before a purchase is made.

When nurtured properly, a positive first impression can develop into a lasting relationship that benefits the customer and your organization.

This workbook was designed to empower you with tools, strategies, and best practices needed to deliver outstanding service at every stage of the customer's journey - before, during, and after the transaction. Mastering these techniques will help you build trust, foster consumer loyalty, and ignite growth within your organization.

Customer Service is a skill available for you to learn, use, and refine.

Here's what you'll experience during this interactive workshop:

  • Define Excellent Customer Service
  • Explore Customer Service Delivery Methods
  • Discover Why Customer Service Is Crucial for Success
  • Identify the Components of Customer Service to Build Trust
  • Review the Most Needed Customer Service Skills
  • Learn How to Improve Your Customer Service Skills

 

Penny Joyner Waddell

Dr. Penny Joyner Waddell is an author and corporate trainer for speech, communication, and leadership skills. A proud Georgia native, Dr. Waddell works with local, state, national, and global industries preparing them to become workforce ready.

Experience working with adult students in the classroom and being an administrator in one of our nation’s most celebrated technical colleges have provided Dr. Waddell with an excellent background in preparing others for workplace challenges. She continues to break ground creating instructional materials to reach youth and adult audiences as well as business professionals as they develop skills to achieve personal and professional goals.

Dr. Waddell has been awarded the National Communication Association’s Community College Educator of the Year, Georgia’s Presidential Award from Toastmasters International, Technical College System of Georgia’s Rick Perkins Award for Excellence in Teaching, and SkillsUSA National Educator of the Year Award for Career and Technical Colleges.

When she is not writing books and leading workshops, Penny loves spending time with her husband, Bill, their three daughters, sons-in-law, grandchildren, extended family, friends, and an excessive number of pets. Bill and Penny enjoy traveling all over the world and nurturing their small apiary farm to harvest enough local honey for family, friends, and acquaintances.

"We have learned that if we treat our employees like they are great customers, they will treat our customers like they are the most important people in the world. As a result, we have a great business, with amazing employees, and wonderful customers!"
Jeff Holloway and Brian Corrigan, Owners of Macon Tent Rentals

Excellent customer service begins long before a purchase is made.

When nurtured properly, a positive first impression can develop into a lasting relationship that benefits the customer and your organization.

This workbook was designed to empower you with tools, strategies, and best practices needed to deliver outstanding service at every stage of the customer's journey - before, during, and after the transaction. Mastering these techniques will help you build trust, foster consumer loyalty, and ignite growth within your organization.

Customer Service is a skill available for you to learn, use, and refine.

Here's what you'll experience during this interactive workshop:

  • Define Excellent Customer Service
  • Explore Customer Service Delivery Methods
  • Discover Why Customer Service Is Crucial for Success
  • Identify the Components of Customer Service to Build Trust
  • Review the Most Needed Customer Service Skills
  • Learn How to Improve Your Customer Service Skills

 

Penny Joyner Waddell

Dr. Penny Joyner Waddell is an author and corporate trainer for speech, communication, and leadership skills. A proud Georgia native, Dr. Waddell works with local, state, national, and global industries preparing them to become workforce ready.

Experience working with adult students in the classroom and being an administrator in one of our nation’s most celebrated technical colleges have provided Dr. Waddell with an excellent background in preparing others for workplace challenges. She continues to break ground creating instructional materials to reach youth and adult audiences as well as business professionals as they develop skills to achieve personal and professional goals.

Dr. Waddell has been awarded the National Communication Association’s Community College Educator of the Year, Georgia’s Presidential Award from Toastmasters International, Technical College System of Georgia’s Rick Perkins Award for Excellence in Teaching, and SkillsUSA National Educator of the Year Award for Career and Technical Colleges.

When she is not writing books and leading workshops, Penny loves spending time with her husband, Bill, their three daughters, sons-in-law, grandchildren, extended family, friends, and an excessive number of pets. Bill and Penny enjoy traveling all over the world and nurturing their small apiary farm to harvest enough local honey for family, friends, and acquaintances.

"We have learned that if we treat our employees like they are great customers, they will treat our customers like they are the most important people in the world. As a result, we have a great business, with amazing employees, and wonderful customers!"
Jeff Holloway and Brian Corrigan, Owners of Macon Tent Rentals