Customized Version of: Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era, first edition by Thomas R. Flynn, James R. Smith, and Michael Walsh

Author(s): Thomas R. Flynn

Edition: 1

Copyright: 2021

Pages: 273

Choose Your Format

Choose Your Platform | Help Me Choose

Ebook

$104.19

ISBN 9781792461132

Details Electronic Delivery EBOOK 180 days

Thomas R. Flynn

Thomas R. Flynn has served as president of the Eastern Communication Association and Chair of the Department of Communication at Slippery Rock University.

His teaching specialties include: communication law, integrated marketing communication, public relations and research methods. Flynn holds communication degrees from the University of Toledo (B.A.), Ohio University (M.A.) and the University of Nebraska (Ph.D.). 

His consulting specialty is program development and assessment.  He applied these skills in guiding development of SRU’s comprehensive Integrated Marketing Communication and Public Relations degree programs and has advised a number of outside agencies.  Academically, Flynn’s authored over a dozen publications and made numerous professional paper presentations.   He has also given a number of convention workshops on developing and curating IMC programs in higher education. Flynn admits to being an avid Cleveland baseball fan. 

Thomas R. Flynn

Thomas R. Flynn has served as president of the Eastern Communication Association and Chair of the Department of Communication at Slippery Rock University.

His teaching specialties include: communication law, integrated marketing communication, public relations and research methods. Flynn holds communication degrees from the University of Toledo (B.A.), Ohio University (M.A.) and the University of Nebraska (Ph.D.). 

His consulting specialty is program development and assessment.  He applied these skills in guiding development of SRU’s comprehensive Integrated Marketing Communication and Public Relations degree programs and has advised a number of outside agencies.  Academically, Flynn’s authored over a dozen publications and made numerous professional paper presentations.   He has also given a number of convention workshops on developing and curating IMC programs in higher education. Flynn admits to being an avid Cleveland baseball fan.