Customized Version of Open for Business: Fundamentals of Today's Business Second Edition, Designed specifically for Utah Tech University

Author(s): Verl Anderson

Edition: 2

Copyright: 2026

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Ebook Package

$53.00 USD

ISBN 9798319721778

Details Ebook w/KHQ 180 days

SECTION 1 INTRODUCTION 
CHAPTER 1 Foundations of Business
CHAPTER 2 Forms of Business Ownership 
CHAPTER 3 Organizational Structure 

SECTION 2 PEOPLE 
CHAPTER 4 Ethics 
CHAPTER 5 Product and Service Development 

SECTION 3 BUSINESS PROCESSES 
CHAPTER 6 Marketing 
CHAPTER 7 Human Resource Management 
CHAPTER 8 Entrepreneurship 
CHAPTER 9 Success as a Business Professional 
CHAPTER 10 Global Marketplace

Verl Anderson

SECTION 1 INTRODUCTION 
CHAPTER 1 Foundations of Business
CHAPTER 2 Forms of Business Ownership 
CHAPTER 3 Organizational Structure 

SECTION 2 PEOPLE 
CHAPTER 4 Ethics 
CHAPTER 5 Product and Service Development 

SECTION 3 BUSINESS PROCESSES 
CHAPTER 6 Marketing 
CHAPTER 7 Human Resource Management 
CHAPTER 8 Entrepreneurship 
CHAPTER 9 Success as a Business Professional 
CHAPTER 10 Global Marketplace

Verl Anderson