Demystifying How It's Done: Research, Statistics, and Data Analysis
Author(s): Charla McKinzie Bishop
Edition: 1
Copyright: 2025
Pages: 274
Edition: 1
Copyright: 2025
Pages: 180
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Forward
Chapter 1 What Is Research?
by Charla McKinzie Bishop
LO1 Defining Research
LO2 Outlining the Scientific Method
LO3 Types of Research
Chapter 2 Qualitative and Quantitative Designs
by Melissa Duchene-Kelly
LO1 Quantitative Designs
LO2 Qualitative versus Quantitative Methodology
Chapter 3 Plagiarism and APA Style
by Katrina Kardiasmenos
LO1 What is Plagiarism?
LO2 In-Text Citations
LO3 References Page
Chapter 4 Conducting a Literature Review
by Januela Burt
LO1 Getting Started: A Literature Review by Any Other Name
LO2 Conjunction Junction—The Role of Boolean Logic in Literature Reviews
LO3 Crafting the Perfect Annotated Bibliography from a Successful Review of Literature
LO4 From Annotated Bibliography to Research Paper
LO5 Summary: How to Tame Your Literature Review
Chapter 5 Hypotheses in Social Science
by Darius Gwynn & Mariana Degante
LO1 What Is a Hypothesis?
LO2 Characteristics of a Good Hypothesis
LO3 Null and Alternative Hypotheses
LO4 Types of Hypotheses
LO5 Hypotheses in the Scientific Method
LO6 Practical Examples in Social Science Research
LO7 Common Pitfalls and Misconceptions
Quantitative and Qualitative Research (Chapters 1–8)
Chapter 6 Sampling
by Shannell Thomas
LO1 Define Sampling and Its Key Terminology
LO2 Differentiate Between Probability and Non-Probability Sampling Methods
LO3 Identify Common Types of Non-Probability Sampling Methods
LO4 Identify Common Types of Probability Sampling Methods
LO5 Evaluate the Problems with Sampling
LO6 What Type of Random Sampling Should You Choose?
Chapter 7 Measurement and Scales
by Charla McKinzie Bishop
LO1 What are Different Types of Measurement?
LO2 Different Types of Measurement within a Survey
LO3 What Makes a Good Scale?
LO4 Scale Reliability
LO5 Scale Validity
LO6 Last Details About Survey Construction: Avoiding Bad Wording and Including a Format
LO7 Developmental Issues and Surveys
Chapter 8 Becoming an Ethical and Cultural Considerate Researcher
by Ayanna Lynch
LO1 Explain the Importance of Ethics and Culture in Research
LO2 Describe the Ethical Standards for Students and Professionals in Your Discipline
LO3 Describe the Core Ethical Standards for Conducting Research
LO4 Identify How Considering Culture Can Strengthen or Complicate Research
LO5 Recognize Different Types of Bias that Can Impact Research
LO6 Practice Strategies for Being an Ethical and Culturally Responsive Researcher
Quantitative and Qualitative Analysis (Chapters 9–21)
Chapter 9 SPSS Basics and Entering Data
by Charla McKinzie Bishop & Katrina Kardiasmenos
LO1 Creating a Data File
LO2 Entering Data
LO3 Collapsing Scores
LO4 Recoding Variables
LO5 Selecting Cases
Chapter 10 Descriptive Statistics
by Ayanna Lynch
LO1 Defining Descriptive Statistics
LO2 Distinguish Between the Three Categories of Descriptive Statistics
LO3 Determine and Interpret Frequencies and Percentages
LO4 Determine and Interpret Means, Medians, and Modes
LO5 Determine and Interpret Range, Standard Deviation, and Variance
LO6 Create Visual Representations of Descriptive Statistical Data
LO7 Compare and Contrast Descriptive Statistics and Inferential Statistics
Chapter 11 Hypothesis Testing in Research and Statistics
by Leo Eyombo & Charla McKinzie Bishop
LO1 What Is Hypothesis Testing?
LO2 What Are P-Values and Why Are They Important?
LO3 Alpha Levels/Cutoff Points
LO4 Types of Errors in Hypothesis Testing
Chapter 12 Power and Effect Size
by Michael Geuss
LO1 What Is Power?
LO2 How Does My Study Have Power?
LO3 What Exactly Is Effect Size? How Can I Calculate This?
Chapter 13 Chi Square
by Charla McKinzie Bishop
LO1 What Is Chi Square and How Is It Used?
LO2 Are There Different Types of Chi Square?
LO3 How Do You Run-Chi Square Goodness of Fit Test Using SPSS?
LO4 How Do We Read Chi Square Goodness of Fit Computer Output?
LO5 How Do You Run Chi Square Test of Independence Using SPSS?
LO6 How Do We Read Chi Square Test of Independence Computer Output?
LO7 How Do I Write It Up?
Chapter 14 Bivariate Correlation
by Leo Eyombo & Katrina Kardiasmenos
LO1 Introduction to Correlation
LO2 Correlation Versus Causation: Correlation Does Not Equal Causation
LO3 Terms Related to Correlation
LO4 Types of Correlation
LO5 Hypotheses
LO6 Assumptions of a Pearson r
LO7 How to Run a Pearson’s r
LO8 SPSS Output For a Pearson’s r
LO9 Writing Up Your Results
Chapter 15 Introduction to T-Tests and Independent Sample T-Tests
by Katrina Kardiasmenos
LO1 What Is a T-Test?
LO2 Identify the Difference Between an Independent Samples and Dependent
Samples T-Test
LO3 Independent-Samples T-Test
LO4 How to Run Independent-Samples T-Test
LO5 SPSS Output For an Independent-Samples T-Test
LO6 Writing Up Your Results
Chapter 16 Dependent Samples T-Tests
by Katrina Kardiasmenos
LO1 Why Choose a Within-Subjects Design?
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a Dependent-Samples T-Test
LO5 Writing Up Your Results
Chapter 17 One-Way Between-Subjects ANOVA
by Katrina Kardiasmenos
LO1 What Is an Analysis of Variance (ANOVA), and What Does It Measure?
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a One-Way Between-Subjects ANOVA
LO5 Interpreting the SPSS Output for a One-Way ANOVA
LO6 Post Hoc Tukey Test
LO7 Writing Up Your Results
Chapter 18 Repeated Measures ANOVA
by Katrina Kardiasmenos
LO1 Describe When You Use a Repeated Measures ANOVA
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a Repeated Measures ANOVA
LO5 Interpreting the SPSS Output for a Repeated Measures ANOVA
LO6 Writing Up Your Results
Chapter 19 Linear Regression Analysis
by Charla McKinzie Bishop
LO1 What is Linear Regression and How Is It Used?
LO2 Are There Different Types of Regression?
LO3 How Do You Run Linear Regression Using SPSS?
LO4 How Do We Read Linear Regression Computer Output?
LO5 How Do I Write It Up?
Chapter 20 Stepwise Regression Analysis
by Darla Scott
LO1 What Is a Stepwise Regression and What Does It Measure?
LO2 What Should a Researcher Use Stepwise Regression
LO3 What are the Assumptions of the Stepwise Regression?
LO4 How Do I Conduct a Stepwise Regression Using SPSS?
LO5 How Do I Interpret the Output and Write About a Stepwise Regression?
LO6 Writing Up the Results: Interpreting the Stepwise Regression
Chapter 21 Qualitative Research Design and Analysis
by Januela Burt
LO1 Quantitative, Qualitative, or Mixed Methods Research
LO2 Positionality
LO3 Approaches to Conducting Qualitative Research
LO4 Developing Codes and Themes in Qualitative Data
Putting It All Together (Chapters 22–23)
Chapter 22 Communicating Research
by Michael Geuss
LO1 Why Should I Present My Research?
LO2 Elements of a Good Presentation
LO3 Posters
LO4 Manuscripts and Papers
Chapter 23 Typical Student Research Concerns
by Charles Adams
LO1 Compartmentalization Syndrome of Learning
LO2 The Importance of the Literature Review
LO3 Importance of Undergraduate Research
LO4 Connecting Theories to Real-World Topics
LO5 Designing Research Instruments/Surveys
LO6 Statistics!
LO7 Statistical Interpretation
LO8 Time/Life Management
Appendices
A How Should You Decide What Statistical Test to Perform With Your Data?
B PSYC 431 Paper Guide
C Factors Related to Academic Success: Learning Styles and Extracurricular Activities
Glossary
Forward
Chapter 1 What Is Research?
by Charla McKinzie Bishop
LO1 Defining Research
LO2 Outlining the Scientific Method
LO3 Types of Research
Chapter 2 Qualitative and Quantitative Designs
by Melissa Duchene-Kelly
LO1 Quantitative Designs
LO2 Qualitative versus Quantitative Methodology
Chapter 3 Plagiarism and APA Style
by Katrina Kardiasmenos
LO1 What is Plagiarism?
LO2 In-Text Citations
LO3 References Page
Chapter 4 Conducting a Literature Review
by Januela Burt
LO1 Getting Started: A Literature Review by Any Other Name
LO2 Conjunction Junction—The Role of Boolean Logic in Literature Reviews
LO3 Crafting the Perfect Annotated Bibliography from a Successful Review of Literature
LO4 From Annotated Bibliography to Research Paper
LO5 Summary: How to Tame Your Literature Review
Chapter 5 Hypotheses in Social Science
by Darius Gwynn & Mariana Degante
LO1 What Is a Hypothesis?
LO2 Characteristics of a Good Hypothesis
LO3 Null and Alternative Hypotheses
LO4 Types of Hypotheses
LO5 Hypotheses in the Scientific Method
LO6 Practical Examples in Social Science Research
LO7 Common Pitfalls and Misconceptions
Quantitative and Qualitative Research (Chapters 1–8)
Chapter 6 Sampling
by Shannell Thomas
LO1 Define Sampling and Its Key Terminology
LO2 Differentiate Between Probability and Non-Probability Sampling Methods
LO3 Identify Common Types of Non-Probability Sampling Methods
LO4 Identify Common Types of Probability Sampling Methods
LO5 Evaluate the Problems with Sampling
LO6 What Type of Random Sampling Should You Choose?
Chapter 7 Measurement and Scales
by Charla McKinzie Bishop
LO1 What are Different Types of Measurement?
LO2 Different Types of Measurement within a Survey
LO3 What Makes a Good Scale?
LO4 Scale Reliability
LO5 Scale Validity
LO6 Last Details About Survey Construction: Avoiding Bad Wording and Including a Format
LO7 Developmental Issues and Surveys
Chapter 8 Becoming an Ethical and Cultural Considerate Researcher
by Ayanna Lynch
LO1 Explain the Importance of Ethics and Culture in Research
LO2 Describe the Ethical Standards for Students and Professionals in Your Discipline
LO3 Describe the Core Ethical Standards for Conducting Research
LO4 Identify How Considering Culture Can Strengthen or Complicate Research
LO5 Recognize Different Types of Bias that Can Impact Research
LO6 Practice Strategies for Being an Ethical and Culturally Responsive Researcher
Quantitative and Qualitative Analysis (Chapters 9–21)
Chapter 9 SPSS Basics and Entering Data
by Charla McKinzie Bishop & Katrina Kardiasmenos
LO1 Creating a Data File
LO2 Entering Data
LO3 Collapsing Scores
LO4 Recoding Variables
LO5 Selecting Cases
Chapter 10 Descriptive Statistics
by Ayanna Lynch
LO1 Defining Descriptive Statistics
LO2 Distinguish Between the Three Categories of Descriptive Statistics
LO3 Determine and Interpret Frequencies and Percentages
LO4 Determine and Interpret Means, Medians, and Modes
LO5 Determine and Interpret Range, Standard Deviation, and Variance
LO6 Create Visual Representations of Descriptive Statistical Data
LO7 Compare and Contrast Descriptive Statistics and Inferential Statistics
Chapter 11 Hypothesis Testing in Research and Statistics
by Leo Eyombo & Charla McKinzie Bishop
LO1 What Is Hypothesis Testing?
LO2 What Are P-Values and Why Are They Important?
LO3 Alpha Levels/Cutoff Points
LO4 Types of Errors in Hypothesis Testing
Chapter 12 Power and Effect Size
by Michael Geuss
LO1 What Is Power?
LO2 How Does My Study Have Power?
LO3 What Exactly Is Effect Size? How Can I Calculate This?
Chapter 13 Chi Square
by Charla McKinzie Bishop
LO1 What Is Chi Square and How Is It Used?
LO2 Are There Different Types of Chi Square?
LO3 How Do You Run-Chi Square Goodness of Fit Test Using SPSS?
LO4 How Do We Read Chi Square Goodness of Fit Computer Output?
LO5 How Do You Run Chi Square Test of Independence Using SPSS?
LO6 How Do We Read Chi Square Test of Independence Computer Output?
LO7 How Do I Write It Up?
Chapter 14 Bivariate Correlation
by Leo Eyombo & Katrina Kardiasmenos
LO1 Introduction to Correlation
LO2 Correlation Versus Causation: Correlation Does Not Equal Causation
LO3 Terms Related to Correlation
LO4 Types of Correlation
LO5 Hypotheses
LO6 Assumptions of a Pearson r
LO7 How to Run a Pearson’s r
LO8 SPSS Output For a Pearson’s r
LO9 Writing Up Your Results
Chapter 15 Introduction to T-Tests and Independent Sample T-Tests
by Katrina Kardiasmenos
LO1 What Is a T-Test?
LO2 Identify the Difference Between an Independent Samples and Dependent
Samples T-Test
LO3 Independent-Samples T-Test
LO4 How to Run Independent-Samples T-Test
LO5 SPSS Output For an Independent-Samples T-Test
LO6 Writing Up Your Results
Chapter 16 Dependent Samples T-Tests
by Katrina Kardiasmenos
LO1 Why Choose a Within-Subjects Design?
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a Dependent-Samples T-Test
LO5 Writing Up Your Results
Chapter 17 One-Way Between-Subjects ANOVA
by Katrina Kardiasmenos
LO1 What Is an Analysis of Variance (ANOVA), and What Does It Measure?
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a One-Way Between-Subjects ANOVA
LO5 Interpreting the SPSS Output for a One-Way ANOVA
LO6 Post Hoc Tukey Test
LO7 Writing Up Your Results
Chapter 18 Repeated Measures ANOVA
by Katrina Kardiasmenos
LO1 Describe When You Use a Repeated Measures ANOVA
LO2 Hypotheses
LO3 Assumptions
LO4 How to Run a Repeated Measures ANOVA
LO5 Interpreting the SPSS Output for a Repeated Measures ANOVA
LO6 Writing Up Your Results
Chapter 19 Linear Regression Analysis
by Charla McKinzie Bishop
LO1 What is Linear Regression and How Is It Used?
LO2 Are There Different Types of Regression?
LO3 How Do You Run Linear Regression Using SPSS?
LO4 How Do We Read Linear Regression Computer Output?
LO5 How Do I Write It Up?
Chapter 20 Stepwise Regression Analysis
by Darla Scott
LO1 What Is a Stepwise Regression and What Does It Measure?
LO2 What Should a Researcher Use Stepwise Regression
LO3 What are the Assumptions of the Stepwise Regression?
LO4 How Do I Conduct a Stepwise Regression Using SPSS?
LO5 How Do I Interpret the Output and Write About a Stepwise Regression?
LO6 Writing Up the Results: Interpreting the Stepwise Regression
Chapter 21 Qualitative Research Design and Analysis
by Januela Burt
LO1 Quantitative, Qualitative, or Mixed Methods Research
LO2 Positionality
LO3 Approaches to Conducting Qualitative Research
LO4 Developing Codes and Themes in Qualitative Data
Putting It All Together (Chapters 22–23)
Chapter 22 Communicating Research
by Michael Geuss
LO1 Why Should I Present My Research?
LO2 Elements of a Good Presentation
LO3 Posters
LO4 Manuscripts and Papers
Chapter 23 Typical Student Research Concerns
by Charles Adams
LO1 Compartmentalization Syndrome of Learning
LO2 The Importance of the Literature Review
LO3 Importance of Undergraduate Research
LO4 Connecting Theories to Real-World Topics
LO5 Designing Research Instruments/Surveys
LO6 Statistics!
LO7 Statistical Interpretation
LO8 Time/Life Management
Appendices
A How Should You Decide What Statistical Test to Perform With Your Data?
B PSYC 431 Paper Guide
C Factors Related to Academic Success: Learning Styles and Extracurricular Activities
Glossary