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Design Thinking for Social Media: Theory & Practice for Better Content

Design Thinking for Social Media: Theory & Practice for Better Content

Author(s): Caleb Walters

Edition: 1

Copyright: 2023

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Ebook Package

$76.65

ISBN 9798765787779

Details Ebook w/KHQ 180 days

Faculty Review Copy

Design Thinking for Social Media: Theory and Practice for Better Content examines social media content and strategy through the design thinking framework, ensuring that your posts are as effective as possible from pre-production through their entire life cycle. Rather than focusing on specific platforms as a jumping point, the book chapters provide insights that apply to overall strategy that can be implemented on any number of social networks, current or future.

Topics include an overview of the current state of social media, a breakdown of the design thinking process, audience analysis, theoretical frameworks, tools for content development (including emerging artificial intelligence), publishing tools and evaluative measures to gauge content effectiveness. The book concludes with diverse industry case studies and best practices from professionals in a variety of fields.

Section 1 Introduction
Chapter 1 Social Media in a Nutshell
Chapter 2 Digital Marketing and Social Media in Industry
Chapter 3 Platform Differentiation

Section 2 Design Thinking
Chapter 4 Design Smarter, Not Harder
Chapter 5 Design Is Everywhere
Chapter 6 The Five-Step Process

Section 3 Audience Analysis and Message Theories
Chapter 7 A Good Post Is Hard to Find
Chapter 8 Knowing Your Audience
Chapter 9 Crafting Effective Messages

Section 4 Content Development
Chapter 10 The Technical Stuff (Design Principles: Color, Layout, Typography, and Visual ID)
Chapter 11 Tools: Adobe, Canva, and So Many Others|
Chapter 12 Copywriting: Say It Simply or Not at All
Chapter 13 Ethics All Around
Chapter 14 Artificial Intelligence for Content Development

Section 5 From Development to Strategy
Chapter 15 Strategy All Along
Chapter 16 All Things Considered: Strategy Edition
Chapter 17 Staying on Top of Things with Content Calendars
Chapter 18 Get the Word Out
Chapter 19 All This Talk About Analytics

Section 6 Industry Case Studies and Best Practices
Chapter 20 Randa Hovater, TMP
Chapter 21 Shelby Berry
Chapter 22 Rashaad O’Neal
Chapter 23 Lea Shababy
Chapter 24 Baylee Gardner
Chapter 25 Staying Ahead of the Game with Professional Development

Caleb Walters

J. Caleb Walters is an Assistant Professor of Advertising and Public Relations at The University of Alabama, where he teaches undergraduate and graduate courses in digital communication, public relations strategy, and design fundamentals. Focusing heavily on distance education, Walters studies and researches topics that integrate digital media and innovative online teaching.

Design Thinking for Social Media: Theory and Practice for Better Content examines social media content and strategy through the design thinking framework, ensuring that your posts are as effective as possible from pre-production through their entire life cycle. Rather than focusing on specific platforms as a jumping point, the book chapters provide insights that apply to overall strategy that can be implemented on any number of social networks, current or future.

Topics include an overview of the current state of social media, a breakdown of the design thinking process, audience analysis, theoretical frameworks, tools for content development (including emerging artificial intelligence), publishing tools and evaluative measures to gauge content effectiveness. The book concludes with diverse industry case studies and best practices from professionals in a variety of fields.

Section 1 Introduction
Chapter 1 Social Media in a Nutshell
Chapter 2 Digital Marketing and Social Media in Industry
Chapter 3 Platform Differentiation

Section 2 Design Thinking
Chapter 4 Design Smarter, Not Harder
Chapter 5 Design Is Everywhere
Chapter 6 The Five-Step Process

Section 3 Audience Analysis and Message Theories
Chapter 7 A Good Post Is Hard to Find
Chapter 8 Knowing Your Audience
Chapter 9 Crafting Effective Messages

Section 4 Content Development
Chapter 10 The Technical Stuff (Design Principles: Color, Layout, Typography, and Visual ID)
Chapter 11 Tools: Adobe, Canva, and So Many Others|
Chapter 12 Copywriting: Say It Simply or Not at All
Chapter 13 Ethics All Around
Chapter 14 Artificial Intelligence for Content Development

Section 5 From Development to Strategy
Chapter 15 Strategy All Along
Chapter 16 All Things Considered: Strategy Edition
Chapter 17 Staying on Top of Things with Content Calendars
Chapter 18 Get the Word Out
Chapter 19 All This Talk About Analytics

Section 6 Industry Case Studies and Best Practices
Chapter 20 Randa Hovater, TMP
Chapter 21 Shelby Berry
Chapter 22 Rashaad O’Neal
Chapter 23 Lea Shababy
Chapter 24 Baylee Gardner
Chapter 25 Staying Ahead of the Game with Professional Development

Caleb Walters
Caleb Walters

J. Caleb Walters is an Assistant Professor of Advertising and Public Relations at The University of Alabama, where he teaches undergraduate and graduate courses in digital communication, public relations strategy, and design fundamentals. Focusing heavily on distance education, Walters studies and researches topics that integrate digital media and innovative online teaching.