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Designing Effective Health Messages

Author(s): Michael Mackert, Allison J Lazard, Brad Love

Edition: 1

Copyright: 2017

Pages: 156

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How can we make health messages culturally relevant without stereotyping?

Designing Effective Health Messages brings the perspective of advertisers to the broader health communication world. It gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.

 

Designing Effective Health Messages is divided into three sections:

  • Section 1 provides the tools needed to design more effective health communication campaigns.
  • Section 2 discusses the traditional model of health communication campaign development, execution, and evaluation.
  • Section 3 uses a series of case studies to show how the authors have put these practices into action to solve real world health communication problems.

Introduction

Section 1: Building Your Toolbox

Theories: Tools for Solving Problems

Visual Communication

Principles of Clear Communication

Section 2: Developing Effective Campaigns

Campaign Development Process

Account Planning

Section 3: Case Studies

Case Study: Folic Acid Promotion

Case Study: Hand Hygiene Promotion

Case Study: Campus Napping Promotion

Case Study: Men and Prenatal Health

Conclusion

References

Michael Mackert

Allison J Lazard

Brad Love

Related ISBN's: 9781524932947, 9781524940126

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ISBN 9781524932947

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