Digital Marketing in the Music Business
Edition: 1
Copyright: 2025
Pages: 120
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$45.00 USD
Digital Marketing in the Music Business offers a comprehensive look at digital marketing within the music industry. It covers key topics such as digital music distribution, social media marketing, analytics, strategy, legal considerations, fan engagement, budgeting, scheduling, and public relations, including crisis management. Designed as a companion to up-to-date instruction, this text is best supplemented with current sources for the latest industry insights.
Preface: At the Time of Printing
Chapter 1: Overview
Chapter 2: Digital Music Distribution
Chapter 3: Social Media Marketing
Chapter 4: Analytics
Chapter 5: Digital Marketing Strategy
Chapter 6: Legal Implications of Digital Marketing in the Music Business
Chapter 7: From the Field: Fan Engagement
Chapter 8: Findings from Digital and Social Media Ad Analytics
Chapter 9: Budgeting and Scheduling Analytics
Chapter 10: Public Relations and Crisis Managment