Digital Strategies for Music Marketing
Edition: 1
Copyright: 2025
Pages: 178
Edition: 1
Copyright: 2025
Pages: 190
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Chapter 1 Digital Marketing for Music—An Overview
Chapter 2 Crafting Your Digital Strategy
Chapter 3 Building Your Artist Brand and Identity
Chapter 4 Building and Optimizing Your Digital Hub
Chapter 5 The SEO Framework
Chapter 6 Creating an Inbound Marketing Plan
Chapter 7 Social Media and Content Strategies
Chapter 8 Instagram Marketing for Musicians
Chapter 9 TikTok Marketing for Musicians
Chapter 10 YouTube Marketing for Musicians
Chapter 11 Streaming Platforms and Digital Distribution
Chapter 12 Engagement, Community Building and Retention
Chapter 13 Email Marketing and Direct-to-Fan Communication
Chapter 14 Music PR and Publicity
Chapter 15 Advertising and Promotions for Artists
Chapter 16 Influencer Collaborations and Partnerships
Chapter 17 Monetization and Revenue Streams
Chapter 18 Data and Analytics for Artists
Chapter 19 Using AI in Music Marketing
Chapter 20 Interactivity and Emerging Platforms
Chapter 21 Creating the Music Marketing Campaign
Doug Quintal is a Senior Executive-in-Residence in the Department of Marketing Communication at
Emerson College. He received his MA in IMC from Emerson College and his BA in Anthropology from
Bates College. Doug teaches courses in Branding, Digital and Social Media Marketing, and Digital Music
Marketing. His research, which combines his two passions -branding and heavy metal- culminated in the
publication of his first book, Full Metal Branding: How Heavy Metal Can Make Us Better Marketers,
Brand Strategists, and Entrepreneurs in September, 2023.
Doug has served in various capacities within the Department of Marketing Communication including:
Graduate Program Director, Undergraduate Program Director, and Internship Coordinator. Prior to
joining the faculty at Emerson, Douglas served in various marketing communication positions for Virgin
Records, Rogers & Cowan, Hard Rock Café, Braithwaite & Katz, and ran his own comedy club at Charles
Playhouse in Boston. Doug was also a signed touring and recording artist.
Doug is the proud father of two children, a published concert photographer, and the creator of Black
Mass BBQ Sauce. He is an avid singer-songwriter, runner, and Boston Bruins fan. Most weekends, he can
be found in an area mosh pit.