The Disciplines of Business: Every Career Is a Business
Edition: 1
Copyright: 2021
Pages: 172
Edition: 1
Copyright: 2021
Pages: 172
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It is the authors’ belief that every individual is their own brand and in turn, every career is a business. For students, understanding the different disciplines commonly taught in a College of Business are essential to their career path choices.
The Disciplines of Business: Every Career Is a Business provides the reader with practical guidance and insight into the following College Programs:
- Economics
- Finance
- Accounting
- Marketing
- Management
- Informatics
- Healthcare Administration
Choosing a career is a large decision for anyone. As the expected knowledge needed to work in a business career has evolved over time, the need for students to get a jumpstart on understanding what each discipline will provide them has never been more pertinent. This book is designed for students to begin thinking about each discipline as a potential career and allow them to gain a better understanding of each.
This book is ideal for classes that introduce business and the core disciplines of a business degree.
CHAPTER 1 Economics
The History of Currency
Types of Economic Systems
Supply and Demand
Business Terminology
CHAPTER 2 Finance
Introduction
Understanding the Functions of Money in Business
The Financial System
Discuss Financial Markets and Investments
Types of Investments
Explain the Role of Strategic Planning in Financial Management
Describe Strategic Planning
The Strategic Planning Process
Define the Organization’s Vision and Mission Statement
Assess the Organization’s Competitive Position
Set Organizational Goals and Objectives
Create Strategies for Attaining and Sustaining a Competitive Advantage
Develop an Action Plan for Implementing the Strategies
Monitoring the Strategic Plan
Open for Business in the Real World
Chapter Summary
Discussion Questions
Business Terminology
References
CHAPTER 3 Accounting
The Language of Business
GAAP Accounting Terms
The Accounting Equation
Financial Statement
Journal Entries
Debits and Credits
Systems of Accounting
Taxes
Business Terminology
CHAPTER 4 Marketing
Introduction
Marketing Your Products and Services
Marketing Terminology
The Marketing Research Process
The Four P’s of Marketing
Product Life Cycle (PLC)
Digital Marketing
Wrapping Up…
Business Terminology
Discussion Questions
Learning Activities
CHAPTER 5 Management
What is Management?
Basic Management Functions
Management Skills
Vision and Mission Statements
Planning
Management Versus Leadership
Leadership
Types of Leadership
Management Communication
Human Resource Management
Role of HR in Organizations
Employee Recruitment
Selection
Training
Retention
Evaluation
Wrapping Up…
Business Terminology
Discussion Questions
Learning Activities
Case Study: To unionize or not to unionize?
CHAPTER 6 Informatics
The History of the Future
What is a Computer?
The Language of a Computer
Business Applications
Business Terminology
Citations
CHAPTER 7 Healthcare Administration
Understanding Finance
Unique Aspects of Healthcare Finance
Role of Finance in Healthcare Organizations
Levels of Care
What Is Long-Term Care?
Long-Term Care Services and Providers
Paying for Long-Term Care
Business Terminology
Dr. Bob Houghton is an Associate Professor of Information Systems in the College of Business at Idaho State University. In his role as a professor, Dr. Houghton takes his real-world experiences and applies them in the classroom to help provide further insight to students. Through his research, Dr. Houghton works to find new ways of keeping data safe and accessible.