Discovering the Entrepreneur Within: Understanding the Entrepreneurial Process

Preliminary Edition Available Fall 2014!

Discovering the Entrepreneur Within: Understanding the Entrepreneurial Process is designed with two specific goals in mind. 

1. To educate you in the entrepreneurial process. 
2. To help you realize that you can absolutely become an entrepreneur, if you so choose. 

These goals are accomplished by creating a book that focuses specifically on the entrepreneurial process and not small business. In addition, the book is written in a clear and concise manner using examples the author feels makes it easy to comprehend the concepts that are being learned. The exercises that are included in the book are designed not only to assess what has been learned, but also to make the reader think about how each topic might apply to them. 

The reader will learn:

• Why entrepreneurship is so important? 
• What is the difference between a businessperson and an entrepreneur? 
• What is an entrepreneur and how do they become one?
• The different types of entrepreneurship.
• Different ways to become an entrepreneur.
• How entrepreneurs think differently from others.
• How to think like an entrepreneur.
• How to protect yourself from making unethical decisions in your entrepreneurial endeavors. 
• How to be emotionally prepared for the inevitable ups and downs of entrepreneurship.
• How to locate, create and evaluate entrepreneurial opportunities.
• The process that should be followed to take advantage of entrepreneurial opportunity. 

This book is designed to provide the reader with a solid foundation for truly understanding the entrepreneurial process and what it takes to become an entrepreneur. It is not meant to be all-inclusive. Entrepreneurship is a comprehensive field and no single book can cover everything a person needs to know. This book is indented to be but the first in a series of books designed specifically to guide people, who choose to become entrepreneurs, down the path to entrepreneurship.