Disruptive Digital and Social Media Marketing

Disruptive Digital and Social Media Marketing (SMM) is a comprehensive guide for business owners, marketers, and graduate students which explores cutting-edge strategies and innovative techniques for creating and implementing a highly effective marketing plan. This book introduces a 'disruptive' digital and SMM approach aimed to challenge the industry status quo, grab attention, and redefine the competitive landscape. This essential read takes a deep dive into strategies for growing influence, engagement and impact through digital and SMM using tools such as data analytics, applications (apps), and artificial intelligence (AI) systems.  Ask yourself the following two questions, then use the evidence-based research, best practices, and implementation execution strategies found in Disruptive Digital and Social Media Marketing  to guide you on an informative, successful, and "disruptive" marketing journey.

What does success look like for your social media plan?

How will you know when you are leveraging digital marketing to generate strategic advantage? 

After studying this book, the reader will be able to:

• Develop a systematic process for creating engaging digital and social media content.
• Identify and develop a disruptive, evidence-based research approach to strategic marketing planning.
• Produce an effective and strategic SMM plan using the 25 best practices for an effective SMM plan.
• Analyze and evaluate the effectiveness of marketing plans through data analytics.
• Recognize, understand and manage the negative sides of social media including SMM mistakes, negative feedback, and mental health.

Forwards: 

"The field of digital and social media marketing is a crowded, complex, and confusing place.  Successful, effective social media marketing requires innovative thinking and a multi-faceted strategy.  Dr. Guy Danhoff’s book, Disruptive Digital and Social Media Marketing, is a must read for any leader, entrepreneur, strategist, or individual looking to engage audiences and customers in different and innovative ways. The Disruptive title is a strategic way to describe the book’s approach to social media, which emphasizes the importance of grabbing the audience’s attention and strong desire for differentiated customer engagement. As Dr. Guy Danhoff’s doctoral research chair at Walden University and as President of Lackawanna College in Scranton, Pennsylvania, I was honored to be asked to write a foreword for Dr. Guy’s new book. Throughout his academic journey, Dr. Danhoff demonstrated exceptional dedication, insight, and critical analysis to his research study on the topic of social media marketing.  His doctoral research led him to identify how challenging it is for small business owners to effectively and consistently use social media as a marketing tool. Additionally, Dr. Guy’s keen insights on social media and mental health came as a direct result of many thoughtful conversations about his doctoral study, and his analysis became an important chapter in this new book. His critical thinking and ability to continually pivot and explore different avenues of this topic is a testament to Dr. Guy Danhoff’s determination, intellectual curiosity, and desire to help educate others. I look forward to the impact of Disruptive Digital and Social Media Marketing and recognize the influence Dr. Guy can have on educating business professionals not only on how to use his research-based tools and insights to enhance an organization’s influence, impact, and revenue, but to also help clear away some of the confusion surrounding this complex industry."

Jill A. Murray, PhD
President & Chief Innovation Officer @ Lackawanna College
Doctoral Faculty Member @ Walden University

"Every business and professional needs multiple guides to help them navigate the ever-changing and complex world of digital and social media marketing.

It's time to add Dr. Guy Danhoff, and this book, Disruptive Digital and Social Media Marketing, as one of them.

This book isn't just a guide; it's a bold exploration of innovative marketing strategies. Drawing from his variety of experiences primarily as a university professor but also as a TikTok nano influencer and seasoned videographer, Guy brings a fresh perspective on engaging digital audiences. From disruptive strategic planning to leveraging AI, each chapter offers actionable insights grounded in real-world applications and interviews with small business owners. He also has a special chapter on social media and mental health that alone should be required reading for every social media user.

Disruptive Digital and Social Media Marketing will challenge marketers and business owners alike to rethink their strategies in today’s digital landscape. Whether you’re a seasoned professional or a student starting out, Guy’s expertise will inspire you to harness the full potential of social media for growth and impact.

I’m confident this book will not only inform but also empower its readers to navigate and excel in the dynamic world of social media marketing."

Neal Schaffer, Author of Digital Threads and The Age of Influence