Inside Cover
About the Author
Author’s Note
Introduction
Chapter 1: Start at the Very Beginning
Chapter 2: Two Views, Two Options
Chapter 3: Scarcity, What it is, and isn't
Chapter 4: The Power of Resources
Chapter 5: Opportunity Costs
Chapter 6: Economic Models
Chapter 7: Demand Just Like Life?
Chapter 8: Determinants of Demand
Chapter 9: Supply and its Determinants
Chapter 10: The Nature of Economic Choice
Chapter 11: Government Making it “FAIR”
Chapter 12: The Economics of Crime
Chapter 13: Let’s Talk about Money
Chapter 14: The Dream of Banking?
Chapter 15: It’s Only Logical?
Chapter 16: Consumer Choice Theory
Chapter 17: Utility Theory
Chapter 18: Normal and Inferior Goods
Chapter 19: Price Elasticity of Demand
Chapter 20: Income Elasticity of Demand
Chapter 21: Cross Elasticity of Demand
Chapter 22: The Market Power Spectrum
Chapter 23: The Economics of Career Choice
Chapter 24: Inequality and Our Tax System
Chapter 25: Social Mobility in America
Epilogue
Bibliographic Citations