Economics for Business
Edition: 2
Copyright: 2026
Pages: 213
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Ebook
$80.00 USD
Economics for Business draws on microeconomics, industrial organization, and game theory to explain how consumers and producers make decisions in the marketplace. Through real-world examples and legal cases, it develops students’ ability to think critically about firm behavior and market interactions. By connecting intuition, mathematics, and graphs, the book helps readers build a comprehensive skill set to analyze and solve real business problems.
Highlights
- Three interconnected modules:
- Module 1 explores consumer behavior—elasticity and utility maximization.
- Module 2 focuses on producer decisions from a mid-tier managerial perspective—product maximization under cost constraints and cost minimization for given output plans.
- Module 3 adopts a top-management view, showing how firms design product strategies and manage market power across different market structures.
Together, these modules form a closed learning loop that connects consumer behavior to market strategy through the firm’s internal decision hierarchy.
- Concepts serve storytelling: every concept is taught as part of a coherent narrative about how to run a successful business using economic reasoning.
- The trinity of economics: mathematics, graphs, and intuition mutually reinforce one another in every concept, demonstrating the rigor and coherence of economics from multiple perspectives.
- Role-based learning: students—especially aspiring entrepreneurs—adopt different managerial roles across modules to gain an integrated understanding of how firms build profitability through strategy and context.
Preface
Chapter 0 What Facets of Managerial Economics are Covered by This Book?
Module 1 Consumer Theory
Chapter 1 Elasticity
Chapter 2 Market
Chapter 3 Optimal Consumer Decision
Module 2 Production Theory
Chapter 4 Production
Chapter 5 Cost of Production
Module 3 Market Structures
Chapter 6 Perfect Competition
Chapter 7 Monopoly and Market Power
Chapter 8 Intermediate Market Structures
Appendix Math Preparation
Appendix I Basic Algebra
Appendix II Fundamentals of Calculus
References
Dr. Roderick is an Assistant Professor of Economics in the Leavitt School of Business at Southern Utah University since 2022. After graduating from the University of Connecticut, Roderick worked as a visiting assistant professor for two years at Wesleyan University and one year at Trinity College (USA). He has taught 10 different economics courses already and has received excellent student evaluations from students at all these institutions. As a microeconomist, Dr. He specializes in law and economics, industrial organization, and sports economics. His wide dabbling into economic disciplines helps to make this book full of engaging discussions with current topics.
Economics for Business draws on microeconomics, industrial organization, and game theory to explain how consumers and producers make decisions in the marketplace. Through real-world examples and legal cases, it develops students’ ability to think critically about firm behavior and market interactions. By connecting intuition, mathematics, and graphs, the book helps readers build a comprehensive skill set to analyze and solve real business problems.
Highlights
- Three interconnected modules:
- Module 1 explores consumer behavior—elasticity and utility maximization.
- Module 2 focuses on producer decisions from a mid-tier managerial perspective—product maximization under cost constraints and cost minimization for given output plans.
- Module 3 adopts a top-management view, showing how firms design product strategies and manage market power across different market structures.
Together, these modules form a closed learning loop that connects consumer behavior to market strategy through the firm’s internal decision hierarchy.
- Concepts serve storytelling: every concept is taught as part of a coherent narrative about how to run a successful business using economic reasoning.
- The trinity of economics: mathematics, graphs, and intuition mutually reinforce one another in every concept, demonstrating the rigor and coherence of economics from multiple perspectives.
- Role-based learning: students—especially aspiring entrepreneurs—adopt different managerial roles across modules to gain an integrated understanding of how firms build profitability through strategy and context.
Preface
Chapter 0 What Facets of Managerial Economics are Covered by This Book?
Module 1 Consumer Theory
Chapter 1 Elasticity
Chapter 2 Market
Chapter 3 Optimal Consumer Decision
Module 2 Production Theory
Chapter 4 Production
Chapter 5 Cost of Production
Module 3 Market Structures
Chapter 6 Perfect Competition
Chapter 7 Monopoly and Market Power
Chapter 8 Intermediate Market Structures
Appendix Math Preparation
Appendix I Basic Algebra
Appendix II Fundamentals of Calculus
References
Dr. Roderick is an Assistant Professor of Economics in the Leavitt School of Business at Southern Utah University since 2022. After graduating from the University of Connecticut, Roderick worked as a visiting assistant professor for two years at Wesleyan University and one year at Trinity College (USA). He has taught 10 different economics courses already and has received excellent student evaluations from students at all these institutions. As a microeconomist, Dr. He specializes in law and economics, industrial organization, and sports economics. His wide dabbling into economic disciplines helps to make this book full of engaging discussions with current topics.