Effective Business Planning: A Structured Approach: A Guide for Entrepreneurs
Edition: 2
Copyright: 2013
Pages: 132
Edition: 2
Copyright: 2013
Pages: 132
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Oftentimes it makes sense for a firm's leaders to bring in someone from the outside to pull together all the information needed for a business plan. But using outside help can be an expensive proposition. Thus, many more entrepreneurs develop their own business plans.
Effective Business Planning: A Structured Approach helps those entrepreneurs who wish to write their own business plans. This book describes a generally accepted format and the content of a business plan. All plans need to have sections describing their businesses, detailing a marketing plan, and forecasting a set of financials.
Effective Business Planning: A Structured Approach:
- it is intended for entrepreneurs at all stages of their business development, as well as for students in entrepreneurship classes in colleges and universities.
- describes the multiple uses of business plans: be a guide throughout the planning period, used to make decisions about direction and allocation of resources, to distinguish between a good and less attractive opportunity, and to be used for raising outside financing.
- features four parts: How to Start a Business Plan, Preparing to Plan, Writing the Business Plan, and Presenting the Business Plan.
After reading Effective Business Planning: A Structured Approach, not only will the reader be able to create a successful business plan, but will become more effective in running their business!
Part 1: How Do We Start?
Chapter 1: Why Should I Write a Plan?
What Will Your Audience Look For?
Guiding Principles
Chapter Summary
Review Questions
Part 2: Preparing to Plan
Chapter 2: Developing and Screening Ideas
Developing Ideas
Screening Your Idea
Product/Service Feasibility
Industry/Market Feasibility
Organizational Feasibility
Financial Feasibility
Types of Research
Endnotes
Chapter Summary
Review Questions
Chapter 3: More Things to Do First
Choosing a Name
Legal Forms of Business
Founders’ Agreement
Endnote
Chapter Summary
Review Questions
Part 3: Writing the Business Plan
Chapter 4: The Front of the Plan
Cover Sheet
Table of Contents
Executive Summary
Introduction
Order of Material
Chapter Summary
Review Questions
Chapter 5: Marketing Plan
Marketing Strategy
Industry and Market Analysis
Competitive Analysis
Pricing Strategy and Pricing Model
Marketing Action Plan
Sales and Distribution
Endnote
Chapter Summary
Review Questions
Chapter 6: Product Development and Operations
Product Design and Development
Intellectual Property (IP)
Operations
Endnotes
Chapter Summary
Review Questions
Chapter 7: Management Team
Management Team
Board of Directors
Board of Advisors
Key Hires
What Not to Do
Chapter Summary
Review Questions
Chapter 8: Financials
Sources and Uses of Funds
Assumptions
Pro Forma Financial Statements
Putting It All Together
Final Considerations
Chapter Summary
Review Questions
Part 4: Presenting the Business Plan
Chapter 9: Investor Presentations
Questions to Answer
Formal Presentation
Informal Opportunities
Other Considerations
Chapter Summary
Review Questions
Appendix: Sample Business Plan
Effective Business Planning: A Structured Approach is a comprehensive resource for both entrepreneurs and students in learning the fundamentals of creating a successful business plan. The critical information contained in this book segments the process of designing a business plan in an easily understandable format. Dr. Masterfano provides a step-by-step guide on how to create and execute a business plan. I would recommend this book as a ‘must have’ strategic tool for any entrepreneur.
Alison Paster, DBA, Academic Director, Fashion Marketing and Visual Merchandising
Art Institute of Philadelphia
An excellent resource for all entrepreneurs in planning and effectively describing the business opportunity.
Gerald Ephault, Regional Manager, Pocono Northeast Region, Ben Franklin Technology Partners/NEP